26 August

Marketing and Events Administrator

International House World Organisation is the membership office for a network of 158 private language schools worldwide that provide language training, teacher training and other related services.

We are looking for an enthusiastic marketing professional with excellent communication skills and a commitment to client-focused service to join our small, dynamic head office team.

Working closely with our Marketing and Communications Manager the main objective of this role will be to promote the International House brand and IH schools to agents, students and other key stakeholders, both in person at a variety of industry events and via online campaigns.

This is a fantastic role for someone with a couple of years’ experience in marketing or sales along with some working knowledge of the language travel industry, who is looking to develop further in this international field. You will use your excellent people skills to build relationships with IH schools and agents across our global network, so you will be working with a diverse and interesting range of people. There will be a number of trips overseas each year to industry events and events organised by IH, but you will be based in our office in Shad Thames, near Tower Bridge.

As well as being an exceptional communicator you will be highly organised with a keen eye for detail, able to juggle the range of logistical tasks that come with event management. You will also have the opportunity to use your creative streak in contributing to social media campaigns aimed at raising awareness of IH language programmes.

This role has three key areas of activity and time spent on each area will vary according to the time of year.

Marketing:

  • Provide input to the COO and Marketing and Communications Manager on the annual marketing plan.
  • Work with Marketing and Communications Manager to produce engaging and interesting content for social media and post on social media, including creating video and campaigns to create user generated content.
  • Monitor and analyse the success of content on social media and on website through analysis tools such as ‘google analytics’.
  • Arrange advertising for fairs and in publications (online and print) including advertising organised on shared cost basis for IH schools. Coordinate design work, when necessary, and ensure print deadlines are met.
  • Produce materials, documents and case studies to support IH schools - Community and Study Abroad - with branding and marketing, in consultation with colleagues. (To be shared on the IH Brandbox website).
  • Work with the team to ensure brand compliance across the membership.
  • Build relationships with partner organisations and colleagues within the industry.
  • Monitor and analyse the activities of competitors within the industry and report on this to member schools and management.

Agent Relations:

  • Maintain & extend IHWO’s relationship with Study Abroad agencies and manage the IH Agent database.
  • Respond to enquiries from students and agents about Study Abroad courses.
  • Oversee the IH Partner Agent scheme and work to ensure its integrity and growth.
  • Source and produce content for newsletters and other communications to Agents and Study Abroad schools.
  • Coordinate and communicate with the IH Study Abroad Committee that represents IH Study Abroad schools.

Events:

  • Plan, coordinate and take part in the annual International House Study Abroad Roadshow event. This responsibility includes managing the budget for this event (with support from line manager) finding venues, generating sponsorship, coordinating attendance by IH schools and agents and producing associated documentation. (Additional small IH SA events may arise subject to future IHWO strategy).
  • Play an active role in the organisation of the annual IH Directors’ Conference by generating sponsorship, assisting in preparations for the event and sometimes working during the event.
  • Plan for, arrange and represent IHWO at language and language training-related fairs, exhibitions and events such as ICEF Berlin and ALPHE. With the aim of promoting the IH brand and IH schools as well as building relationships with agencies.

Person specification

  • Excellent interpersonal and communication skills: client focused with a warm and friendly manner.
  • Solid B2B marketing experience, preferably in international education or travel.
  • Experience of conceptualising marketing materials and coming up with brand driven copy.
  • Open-minded interest in other cultures, languages and people.
  • Excellent administration skills and proven organisational skills.
  • Demonstrable project management skills with the ability to think quickly and creatively.
  • Experience in managing a budget and the ability to bring products and events in on target.
  • Strong working knowledge of Microsoft Word, Excel, PowerPoint, Outlook and Database Management.
  • Outstanding written and verbal communication in English.
  • Good team player who enjoys working in small team.
  • Ability to work calmly under pressure; commitment to deadlines.
  • Flexible approach to work tasks, duties and working hours; and to changes in these.
  • Willingness to travel 3-5 times per year and work occasional weekends and evenings.

The following skills and experience are desirable:

  • Marketing qualification
  • Experience working in language school environment or in agency care role
  • Working knowledge of a second language
  • Working knowledge of graphic design software, preferably Adobe InDesign and Photoshop

Salary - £26,000 - £29,000 depending on experience

To apply please email with your CV and a cover letter outlining your experience and suitability for the role. Deadline for applications is Thursday 15th September 2016.

Please apply here.