19 August

Brexit sets Ireland and UK on divergent jobs paths

Following June’s landmark Brexit referendum in the UK, the jobs ship is in choppy waters. At the moment, Ireland is a happier port of call. This week, two very interesting reports emerged from Morgan McKinley, with jobs in Ireland dominant. On the one hand, a slight reduction in professional job opportunities in Ireland was offset by a stark drop in those looking for new jobs. On the…

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19 August

5 Steps to Creating a Killer Marketing Strategy

Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to do and be considered an effective plan that will convert customers and be successful. It is easy to tell a "potentially successful" marketing plan apart from a mediocre marketing plan. Generally, there is a framework that a killer marketing…

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19 August

Research says using GIFs can lead to more success on Tinder

Dating is hard, online dating is its own hell, and opening lines can make you want to cease human contact altogether. It's awkward to straddle the line between just the right amount of forwardness and tact to total strangers when you're not actually interacting in person.    But panic no more: new research by Dr. Jess Carbino, a sociologist at Tinder suggests that users are 30…

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15 August

3 Keys to Creating Engaging Content

There’s nothing more frustrating than spending hours on a piece of content that you hope shines after publication, only for its message to be overlooked by your readers. To optimize your reach and ensure that readers really connect with the messages you have to offer, your content has to be fresh and exciting to read. Like a novel that’s hard to put down or an engaging…

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5 August

10 ways technology has changed the Olympics

With the summer’s sporting masterpiece now upon us, we look at 10 disciplines soon to come under the spotlight. How has technology changed the Games? From the naked eye to photo finishes, standard trunks to streamlined swim suits, technology has driven elite sport to new heights with every revisit of the Olympic Games. Given the two-year gap between each summer and winter edition, and the marketing opportunity…

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22 July

13 incredible dream jobs you'll think we made up

Have what it takes to be a chief wombat cuddler, director of cat meme creation or chief birthday officer? No, we didn’t make those up. The notion of a dream job can differ from person to person. As the adage goes, if you do what you love, you’ll never work a day in your life – but we all love different things. Even so, we think…

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15 July

Niantic to make Pokemon Go an advertiser's paradise

The team behind Pokémon Go, the augmented reality (AR) game that has broken all app records, has revealed it plans to open up the game to advertisers allowing for ‘sponsored locations’ within the game. The world has gone Pokémon Go mad. Even though the app is yet to officially hit app stores in many countries, it has already broken nearly every record imaginable. Since its launch, we’ve…

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15 July

The ozone layer is healing, and it could be intact again by 2050

We may have spent decades getting ourselves into the mess that is the depletion of the ozone layer, but now new research suggests it’s on the healing path thanks to our concerted effort to reduce harmful gases. It has been almost 30 years since nations around the world signed the Montreal Protocol to ban the use of chlorofluorocarbons (CFCs) from products like aerosols and refrigerators to…

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17 June

How Public Relations Is Earning Its Place in 2016

“If I was down to my last dollar, I’d spend it on public relations”, Bill Gates said. And the vast majority of businesses and organisations worldwide agree with him, as demand for Public Relations Professionals rises and salaries increase extensively year on year. According to recent stats: 9 in 10 companies use Public Relations, as part of their strategies. The average salary for Public Relations Professionals…

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10 June

Social Media Platform Steemit Experiencing Unprecedented Growth

NEW YORK, NY – June 8, 2016 – Steemit, the decentralized social media platform where users get paid to post and vote, and it’s, has exploded in popularity in its first month with a 1,600 percent increase in community size since launch. Thus far, the online Steemit community has doubled in membership every week, and the cryptocurrency its users are rewarded in, Steem, has increased its market cap of…

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