Postgraduate Diploma in Corporate Event Planning (PG Dip. Corp. Event Plan.) with PR, Marketing & Advertising Modules by Distance Learning
Corporate events, simply put, are any event whether it be strictly for business or pleasure thrown by a company or corporation for their employees to meet, socialise or celebrate. Event Management is an area which has grown rapidly in recent years and has become established as an important element in the promotional mix. This Distance Learning Postgraduate course is designed to provide participants with the opportunity to develop practical Corporate Event Management skills. These are the skills that the Event Management profession has identified as being essential for anyone working in or planning to work in this sector.
Types of Events, Special Events, Mega Events, Hallmark Events, Major Events, The Event Manager, Qualities of an Event Manager, Strategic Planning, SMART objectives, PEST & SWOT Analyses, Operational Planning, Plans, Organisational Structure, Systematic Planning, Implementation, Post-Event Analysis, Case Studies.
Staging the Event, Key Suppliers, the Stage, the Venue, Factors to consider, Room Setup, Site Inspection Visits, Contracts and Cancellation Fees.
Definition, Target Audience, Objectives, the Brief, the Budget.
Event Feasibility, the Screening Process, Feasibility Tools, the Bidding Process, Assessment, the Event Proposal, the Event Team, Winning Strategies, the Event Pitch, Documentation, Confirmation Process.
Definition, Contract Inclusions, Types of Contractual Relationships, Types of Contracts, the Contract Management Process, Common Problems.
Supplier Selection, Researching Suppliers, Meeting with Suppliers, Considerations, Supplier Negotiation, Contracts, Supplier Relations, Contingency Plans.
Conference Definition & Budget, the Conference Venue, the Conference Topic, Programme Timings, Selecting a Speaker, Conference Logistics, Conference Evaluation, Seminar Objectives, Location, Catering Requirements, Marketing.
Selecting a Trade Show, Setting Objectives, Definition, where to Exhibit, Administration, Pre-Exhibit Activities, Stand Design, Marketing, Public Relations, Who to Invite, Exhibition Day, Post-Exhibit Activities, Following Up, Case Studies.
The Purpose of the Meeting, the Budget, Planning the Agenda, the Location, Equipment, Handling Difficult Behaviour, Types of Corporate Meetings.
Product Launches, Objectives, Date & Location, the Planning Team, the Event Programme, Opening Ceremonies, the Guest List, Entertainment, Equipment, Award Ceremonies.
Networking Events, Promoting your Event, Equipment, Entertainment, Follow Up, Team Building Events, the Venue, the Itinerary, Family Fun Days, the Venue, Insurance, Planning a Sport Event, the Planning Process, Feasibility, Sport Event Implementation, Considerations.
Definition, Why hold Incentive Events?, Types of Incentive Events, Corporate Golf Days, Incentive Travel Trips, the Location, Activities, Accommodation, Advantages, Executive Retreats.
Definition, Why hold a Virtual Event?, Teleconferences, Service Options, the Meeting itself, Evaluation, Video Conferences, Service Options, Pros & Cons, Preparing the Venue, Evaluating, Web Conferencing, Definition, Pros & Cons, Different Options, Potential Difficulties.
Managing Community Expectations, Engaging & Involving the Community, Traffic Control, Sourcing & Working with Volunteers, Generating Sponsorship Support, Definitions and Historical Development of the Sponsorship Market, Why Organisations engage in Sponsorship, Using Sponsorship to Target particular Publics, What can be Sponsored?, the fit between the Sponsor and the Sponsored, the Sponsorship Proposal, Evaluating Sponsorships, Why Organisations Engage in Community Relations, the Range of CR Activities.
Understanding the Objectives of the Press Conference, Defining the Target Audience that Should Attend, Planning Date and Time, Selecting and Booking Venue, Listing Logistics Requirements, Developing a Speaker and Presentation Plan, Reviewing Presentation Content with your Client, Timelines and Media/Press Invitations, Managing Confirmations.
Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice. Public Liability and Insurance, Accident and Incident forms, Planning for Hot or Wet and Stormy Weather Conditions, Emergency Management Plan for Fire, Explosion, Dangerous Chemical Release, Medical Emergency, Bomb Threat, Robbery etc., Emergency Services Management, Fire Safety, Contingency Planning, Evacuation Plans and Training, Crisis Management Strategy, Media Management during a Crisis or Emergency, Management of Complaints.
Selecting the Right Location, Legalities, Destination Management Companies, Transport, Travelling by Air, Car or Road.
Definitions, Historical Development, the Advertising Industry and Professional Bodies, Codes of Practice, Advertising Agencies, Selecting an Agency and working with it, Advertising Campaign Planning and Management, Advertising Media. Types of Advertisements - Magazines, Newspapers, Posters, Billboards, Ambient Advertising. The Relationship between Advertising and Public Relations.
Needs and Motivations of Event Customers, The Market Research Process, Effectively Collect and Analyse Market Data, Reporting the findings to the Team and Client, Elements of the Marketing Mix (Product, Price, Promotion and Place), The Pricing Process and How to Establish a Pricing Plan for your Market, Target Marketing Channels, Promote and Develop a Website and Direct Marketing Strategy.
Planning the Event Proposal Strategy with Your Target Market in Mind, Preparing the Event Proposal, Sourcing and Sending Invitations, Budgeting and Buying Advertising, Publicising the Event, Organising Contests and Pre Event Campaigns, Merchandising, Packaging and Sales Promotion, Formulating a Public Relations Strategy, Conducting Market Research, Methods of Measuring Marketing Activity.
Introduction to Social Media and Social Networking, How Social Media is transforming the way we do Business, Facebook, Twitter, YouTube.
Project Management Defined, The Project and the Project Manager, the Role of the Project Manager, Successful Project Management, the Project Management Life Cycle, Formulating a Plan, OpenProj software.
Review the Place for PR in Business Today, Review PR's Relationship with other Functions/Professions including Event Management, Marketing, etc. Professionalism and industry bodies. Sponsorship and Community Relations, Definitions and Historical Development of the Sponsorship Market, Why Organisations engage in Sponsorship, Using Sponsorship to Target Particular Publics.
Blogs, Microblogs, Chatrooms, Delicious, Email, Flickr, Twitter, Instant messaging, Message Boards, Mobile Internet , New Media Releases, Online Conferencing, Online Surveys, Pay per click, Podcasts, RSS, Search Engines, SEO, Social Networking Service Sites, Video Sharing, Virtual worlds, VoIP, Wiki and Widgets.
Commercial Implications of the Internet, Social Interaction with the Internet, Web 2.0 and its Implications, Internet Convergence, the Network Effect, Internet Information Exchange, Internet Audience Size and Exposure, Internet Culture and Communication, Transparency and the Internet.
Online Communications Platforms, Online Communication Channels, Online Communication Mediums, Interactivity and Application of Communication Channels, Policy, Optimisation, Monitoring and Evaluation of Online Communications Channels, Online Communications Channels Planning and Implementation.
Local versus Global Communication, Landscaping Platforms, Channels and context, Online PR Organisational Analysis and Segmentation, Developing Online PR Strategies, Online PR Tactics and SEO considerations, Online PR Planning, Managing Online PR Risk and Opportunities.
Internet influence on News, Internet Journalists, Economics of Online News Production, Internet Critics and other influences, the PR Practitioner as an Online Publisher, Ethical Internet PR, Truthfulness and Duty of Care, Online Ethics, Debate, Guidelines and Best Practice. Monitoring and Evaluation of Social Media Discourse, Trends and Value. Policy Influences, corporate speak. Implications of Social Media for Corporate Social Responsibility.
The Business Plan, Legalities, Setting Up, the Marketing Strategy, Knowing Your Competitors, Promotional Tools.
The Importance of Preparation and Research, Understanding your Audience Before you Present, Speech Content (Subject Matter and Objectives), Speech Delivery and Variety, Discuss the Importance of Body Language, Eye Contact etc, Presentation Aids e.g. Visuals, etc. Management of Locations and Audiences, Presentation Structure.
The projects are an important part of the course. Each course participant is given 5 project briefs. Participants are asked at the end of the course to produce 5 Corporate Event Proposals with their recommendations to the examiners. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops proposal-writing and creative skills.
Online Lecture Modules, Subject Expert Feedback Sessions after each Module, practical case studies, end of module assignments. etc.
Fitzwilliam Institute Group maintains a panel of qualified subject experts.
Anyone working in Event Management in a senior or support position or those who wish to make a career change to Event Management. The course will also benefit anyone, such as a P.A., who has Corporate Event Management as part of their job specification.
Successful candidates qualify for the Postgraduate Diploma in Corporate Event Planning. The Postgraduate Diploma is awarded at Distinction, Credit or Pass level. This course is independently accredited by the Institute of Commerical Management and is industry and internationally recognised in over 130 different countries worldwide.
The next course starts on the 18th May 2012.
Application for this course is available immediately online through our Course Payments Page.
24 weeks to 2 calendar years depending on individual progress.
£1,995
Fees may be paid online through our Course Payments Page. Alternatively payments can be made by cheque, bank draft, credit card, debit card or bank transfer.
All fees must be paid before the course begins.
Request a Brochure for this Course.
DISCLAIMER
Every effort is made to ensure accuracy; however responsibility is disclaimed for any error or omission in this brochure.
The Fitzwilliam Institute Group closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute Group reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this web page. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute Group. Distance learning courses are provided by the Fitzwilliam Institute Ltd.
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Fitzwilliam Institute Group, 175-185 Gray's Inn Road, London, WC1X 8UE. Tel: 020 7812 0708 Fax: 020 7812 0650
