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DIPLOMA IN EVENT MANAGEMENT (Dip. Event Man.) with Public Relations. (London)

Introduction

This evening course will enable participants to develop an innovative and multi-skilled approach to planning and co-ordinating events.It will also enable them to appreciate the value and importance of skilled Event Management in an organisation.

The course also includes a substantial Public Relations module.

Course Content

Event Management Planning

Managing Event Planning Schedules; Feasibility Studies; Identifying Event Goals and Listing Objectives; Event Organisational Charts; Duty Rosters; Record Keeping Mechanisms; Recruitment; Reviewing Event Contracts and Agreements; Troubleshooting Event Co-ordination; Creation and Presentation of Proposals to Clients.

Co-ordinating Events

Developing Creative Elements; Scheduling Entertainment; Site Planning and Inspection; Analysis and Management of the Registration and Admission Process; Providing Adequate Event Security; Planning Event Protocol Requirements; Co-ordinating Event Speakers with additional Entertainment for maximum effect; Identifying Appropriate Food and Beverage Menus; Event Contingency Planning.

Marketing the Event

Planning the Event Proposal Strategy; Preparing the Event Proposal; Sending Invitations; Budgeting and Buying Advertising; Publicising the Event; Organising Contests; Merchandising; Packaging and Sales Promotion; Formulating a Public Relations Strategy; Conducting Market Research; Methods of Measuring Marketing Activity.

Event Risk Management

Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice.

Corporate Event Management

Corporate Events Integration; Organising local and Global Corporate Events; Corporate Event Types; Events as Corporate Motivators; Managing Important Corporate Events; Developing Corporate Events; Organising Corporate Hospitality; Negotiating Event Investment Returns; Managing Event Costs.

Organising Conferences

Preparing a Conference Action Plan; Choosing Conference Sites and Locations; Working to a Budget; Developing Marketing Strategies; Identifying Legal Requirements; Evaluating Effectiveness of Events.

Sporting Event Management

Event Media Marketing and Management; Event Sponsorship; Managing Hospitality; Operating Strategy; Organising Staff; Admissions Management; Compliance and Protocol Procedures; Planning Award Ceremonies.

Celebrity Events

Organising Celebrity Events, Concerts and Launches; Television Related Events; Award Ceremonies; Fashion Shows; National Festivals; Galas; Special Themed Events; Internet Event Launches; Dealing with Celebrity Agents; Handling Celebrity Wish Lists; Fireworks Displays.

Government, Civic, and Political Events

Planning for Major Social and Political Events; Event Sponsorship; Managing VIP's; Developing Major Political Events.

Exhibition Management

Researching Markets; Resourcing the Exhibition; Effective Marketing Strategies; Key Promotional Planning; Audience Communication.

Public Relations

Sponsorship; Internal PR functions; Corporate Image; Press and Broadcast Media Relations; Client Relationships; Internal PR; Commissioning and Briefing Photographers; Supplying Material to the Press/Getting Material onto TV and Radio; Organising Seminars; Exhibitions and Conferences; Audio/Visual Aids; Writing Skills (Press Releases, Writing Feature Articles for the Press, In-house Journals and Newsletters); Crisis Management; Corporate Advertising; Brochures and Printing.

Presentation Skills

Preparation and Research; Speech Content; Subject Matter and Objectives; Speech Delivery and Variety; Body Language, Eye Contact, etc.; Presentation Aids e.g Visuals, etc.; Management of Locations and Audiences; Presentation Structure.

Project

The project is an important part of the course. Groups are formed and each group is given the project brief. The groups are then asked to present their recommendations to the examiners towards the end of the programme. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops teamwork skills.

Methods of Training

Lectures, discussions, role-plays, practical exercises, projects, case studies, etc.

Lecturers

Event Management Training Ltd. has a panel of lecturers.

Who Should Apply

Anyone working in Event Management in a senior or support position or those who wish to make a career change to Event Management. The course will also benefit anyone, such as a P.A., who has Event Management as part of their job specification. Selection is based on interview.

Qualifications

Successful students qualify for the Diploma in Event Management (Dip. Event Man.). The Diploma is awarded at Distinction, Credit or Pass Level. The diploma is accredited by the Institute of Commercial Management. I.C.M. is an independent organisation offering certification worldwide. I.C.M.'s website address is www.icm.ac.uk.

Start Dates

The next course starts on Monday September 8th 2008.

Course Duration

The course runs for 28 (twenty eight) evenings, usually twice a week, over a three to four month period. There are two ninety minute sessions each evening, the first one starts at 6.30 pm and the second one finishes at 9.30 pm.

Location

The venue for the course is Kings College (Waterloo Campus). The campus is within minutes of Waterloo, Bakerloo and Northern tube lines, and across the bridge from The Strand

Application Process

Application for this course is by interview. We are currently arranging interviews for this course.

Fees

£995 (excl. VAT), £1169 (incl. VAT)


Fees are payable as follows: £234, including VAT, within 14 days of the date of letter of acceptance from Event Management Training Ltd. and the remainder, £935, 30 days prior to the date of commencement of the course. All fees must be paid before the course starts.

Event Management Training Ltd. reserves the right to alter courses and any of the details contained in this website without prior notice, or to cancel or postpone courses at any time. Fees are not refundable unless a course is cancelled by Event Management Training Ltd.

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EVENT
MANAGEMENT

TRAINING LTD
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77 Oxford Street, London W1D 2ES, England, UK.
Tel: 020 7659 2060 Fax: 020 7659 2100
Email: info@eventtr.co.uk Web: www.eventtr.co.uk
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