Diploma in Event Management - Distance LearningDiploma in Event Management (Dip. Event Man.) with PR, Online PR & Social Media modules
next enrolment date:06 March 2015
Event Management is a global Business Industry. The Success of the Event, whether Corporate, Olympic or Festival in the last ten years alone has been immense . Maximising your Event Management Strategy to obtain Global customers has never been such an essential business need. This Practical Online Diploma Course in Event Management features Real Life Briefs, Case Studies and Interactive Subject Expert Support.
This Course will give you a full toolkit to develop and implement an Event Management plan and advance your Career in this area.
Event Management Planning
Managing Event Planning Schedules; Feasibility Studies; Identifying Event Goals and Listing Objectives. Event Organisational Charts; Duty Rosters; Record Keeping Mechanisms; Recruitment; Reviewing Event Contracts and Agreements; Troubleshooting Event Co-Ordination; Creation and Presentation of Proposals to Clients.
Developing Creative Elements; Scheduling Entertainment; Site Planning and Inspection; Analysis and Management of the Registration and Admission Process; Providing Adequate Event Security; Planning Event Protocol Requirements; Coordinating Event Speakers with additional Entertainment for maximum effect; Identifying Appropriate Food and Beverage Menus; Event Contingency Planning.
Researching Markets; Resourcing the Exhibition; Effective Marketing Strategies; Key Promotional Planning; Audience Communication.
Definitions, Historical Development, the Advertising Industry and Professional Bodies, Codes of Practice, Advertising Agencies, Selecting an Agency and working with it, Advertising Campaign Planning and Management, Advertising Media. Types of Advertisements - Magazines, Newspapers, Posters, Billboards, Ambient Advertising. The Relationship between Advertising and Public Relations.
Marketing the Event
Planning the Event Proposal Strategy, Preparing the Event Proposal, Sending Invitations; Budgeting and Buying Advertising, Publicising the Event, Organising Contests, Merchandising, Packaging and Sales Promotion; Formulating a Public Relations Strategy; Conducting Market Research; Methods of Measuring Marketing Activity.
Social Media Marketing
Introduction to Social Media and Social Networking, How Social Media is transforming the way we do Business, Facebook, Twitter, YouTube.
The Importance Of Making your Events Environmentally Friendly; Benefits to your Company, Benefits to your Clients, Benefits to the Environment. Environmental Standards & Eco-friendly Credentials; Schemes you can adhere to, Options Available, Carbon-Neutral Events. Types of Eco-friendly Events/Suppliers; Eco-friendly Weddings, Eco-Friendly Conferences, Eco-Friendly Caterers, Eco-Friendly Venues and Questions to ask them.
Corporate Event Management
Corporate Events Integration; Organising Local and Global Corporate Events; Corporate Event Types; Events as Corporate Motivators; Managing Important Corporate Events; Developing Corporate Events; Organising Corporate Hospitality; Negotiating Event Investment Returns; Managing Event Costs.
Event Risk Management
Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice.
Accident, Incident and Emergency Management
Public Liability and Insurance, Accident and Incident forms, Planning for Hot or Wet and Stormy Weather Conditions, Emergency Management Plan for Fire, Explosion, Dangerous Chemical Release, Medical Emergency, Bomb Threat, Robbery etc., Emergency Services Management, Fire Safety, Contingency Planning, Evacuation Plans and Training, Crisis Management Strategy, Media Management during a Crisis or Emergency, Management of Complaints.
Preparing a Conference Action Plan; Choosing Conference Sites and Locations; Working to a Budget; Developing Marketing Strategies; Identifying Legal Requirements; Evaluating Effectiveness of Events.
Sporting Event Management
Event Media Marketing and Management; Event Sponsorship; Managing Hospitality; Operating Strategy; Organising Staff; Admissions Management; Compliance and Protocol Procedures; Planning Awards Ceremonies.
This area covers organising Celebrity Events, Concerts and Launches, Television Related Events, Award Ceremonies, Fashion Shows, National Festivals, Galas, Special Themed Events, Internet Event Launches, dealing with Celebrity Agents, handling Celebrity Wish Lists, Fireworks Displays.
Government, Civic and Political Events
Planning for major Social and Political Events; Event Sponsorship; Managing VIP's; Developing Major Political Events.
Planning a Wedding, Timelines and Itinerary, Wedding Legalities, Budgets, Wedding Ceremony, Reception, Venue Sourcing, Supplier Sourcing Logisitics, Creating & Marketing Wedding Planning Consultancy.
What is a Monarch? Types of Monarchy, Royal Families, Current Royal Families
Types of Royal Events
Common Royal Events, Royal Events and Ceremonies in the UK, Garden Parties, State Opening of Parliament, Garter and Thistle Services, Swan Upping, The Chelsea Flower Show, General Synod, Gun Salutes, Holyrood Week, Trooping the Colour, Receptions, Remembrance Day, Royal Ascot, Royal Maundy Service, Services of Thanksgiving, The Royal Variety Performance, Royal Events and Ceremonies in Norway, The Opening of the Storting, Consecration, County Visits, Formal Audiences, Royal Events and Ceremonies in Japan
Venues for Royal Events
Suitable Venues for Royal Events, Official Royal Residences, Official Royal Residences Currently in Use, Windsor Castle - UK, The Grand Palace - Thailand, The Royal Palace of Belgium , Prince's Royal Palace of Monaco, The Royal Palace - Netherlands, The Imperial Palace - Japan , The Royal Palace - Norway
Planning a Royal Event
Factors to Consider when Planning a Royal Event , Protocol and Etiquette, Contingency Plans
Royal Wedding vs. Normal Wedding
Differences Between, Royal Weddings and Normal Weddings, Size and Cost, State Occasion, Significance
Famous Royal Weddings
Organising Street Parties
Introduction to Street Parties, Street parties are an effective and fun way to meet new neighbours. Having a street party is easier than you may think and it will definitely be worth it. Trust that your neighbours will want one, because they will! By 'street party' we mean one that is organised by and for all residents in 1 or 2 small streets, without external publicity.
History of Street Parties
Street parties and fêtes are a traditional part of community life; they are a simple way for us to get to know our neighbours. Street parties as we know them started in 1919 and became popular resident events when they were held as 'Peace Teas' to celebrate the signing of the Treaty of Versailles after the First World War. They centred round a special treat for children in times of hardship and were quite formal sit down events. Residents continued to organise them for many major national days of celebration.
Types of Street Parties
There are many different types of street parties: Street Party, Street Meet, Street Picnic, Street Welcome, Street Lounge, Street Play-Time
Organising Street Parties
Why Hold a Street Party? Planning your Event, Make Sure to Include Everyone, Activities and Fun, Decorations, Money and Raffles, Catering, Do's & Don'ts of Organising street parties.
Road Closures, Insurance, Licenses and Permits
Sponsorship; Internal PR Functions; Corporate Image; Press and Broadcast Media Relations; Client Relationships; Internal PR; Commissioning and Briefing Photographers; Supplying Material to the Press/Getting Material onto TV and Radio; Organising Seminars, Exhibitions and Conferences; Audio/Visual Aids; Writing Skills - Press Releases, Writing Feature Articles for the Press, In-house Journals and Newsletters; Crisis Management; Corporate Advertising; Brochures and Printing.
ONLINE PR MODULE
The Social Media Landscape
Blogs, Microblogs, Chatrooms, Delicious, Email, Flickr, Twitter, Instant messaging, Message Boards, Mobile Internet , New Media Releases, Online Conferencing, Online Surveys, Pay per click, Podcasts, RSS, Search Engines, SEO, Social Networking Service Sites, Video Sharing, Virtual worlds, VoIP, Wiki and Widgets.
The Internet as a Media
Commercial Implications of the Internet, Social Interaction with the Internet, Web 2.0 and its Implications, Internet Convergence, the Network Effect, Internet Information Exchange, Internet Audience Size and Exposure, Internet Culture and Communication, Transparency and the Internet.
Online PR Building Blocks
Online Communications Platforms, Online Communication Channels, Online Communication Mediums, Interactivity and Application of Communication Channels, Policy, Optimisation, Monitoring and Evaluation of Online Communications Channels, Online Communications Channels Planning and Implementation.
Social Media and PR Strategy
Local versus Global Communication, Landscaping Platforms, Channels and context, Online PR Organisational Analysis and Segmentation, Developing Online PR Strategies, Online PR Tactics and SEO considerations, Online PR Planning, Managing Online PR Risk and Opportunities.
Online Influences on Present PR Practices
Internet influence on News, Internet Journalists, Economics of Online News Production, Internet Critics and other influences, the PR Practitioner as an Online Publisher, Ethical Internet PR, Truthfulness and Duty of Care, Online Ethics, Debate, Guidelines and Best Practice. Monitoring and Evaluation of Social Media Discourse, Trends and Value. Policy Influences, corporate speak. Implications of Social Media for Corporate Social Responsibility.
Setting Up & Marketing Your Own Consultancy
The Business Plan, Legalities, Setting Up, Marketing strategy, Knowing Your Competitors, Promotional Tools.
Introduction to Social Media and Social Networking, How Social Media is transforming the way we do Business, Facebook, Twitter, YouTube, Bebo and MySpace, LinkedIn, Flickr and Picasa, Blogs and Blogger, MeetUp and Ning, Second Life, Social Bookmarking – Delicious, Digg and StumbleUpon, Running a Social Media Marketing Campaign, Measuring the Success of Social Media Marketing.
Preparation and Research; Speech Content - Subject Matter and Objectives; Speech Delivery and Variety; Body Language; Eye Contact etc; Presentation Aids e.g. Visuals, etc.; Management of Locations and Audiences; Presentation Structure.
Event Management Course Project
The project is an important part of the course. Each course participant is given the project brief. Participants are asked at the end of the course to produce an Event Pitch Proposal with their recommendations to the examiners . This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops Event Pitching skills.
Event Management Courses: Methods of Learning
Online Lecture Modules, Subject Expert Feedback Sessions after each Module, practical case studies, end of module assignments. etc.
Event Management Courses: Subject Experts
Distance Learning Courses maintains a panel of qualified subject experts.
Event Management Courses: Who Should Apply
Anyone working in Event Management in a senior or support position or those who wish to make a career change to Event Management. The course will also benefit anyone, such as a P.A., who has Event Management as part of their job specification.
Event Management Courses: Qualifications
Successful candidates qualify for the Diploma in Event Management (Dip. Event Man.). The Diploma is awarded at Distinction, Credit or Pass level.
Times / Duration
12 weeks to 1 calendar year depending on individual progress.
The course project features Real Life Briefs which are a critical part of the curriculum. It requires participants to apply all practical techniques they've learned in the program in a Real Life Context.
Practical guidance will be offered throughout the course to ensure that theoretical learning is translated into practical proposals.
Certification is awarded by the Institute of Commercial Management (ICM).
The Institute of Commercial Management was founded in 1979 and is one of the leading Professional Examination and Certification Bodies in the world today.
Fitzwilliam Institute Group, have developed and provided Practical Skills Training Courses in liaison with the Institute of Commercial Management Qualifications and Certifications framework for over 25 years.
Institute of Commercial Management certifications are recognised throughout Europe, the USA, Canada, Australia, South Africa and Asia in a total of 140 countries, by leading industries, bodies and professions.
Start Date: 06 March 2015
All course material is included in the fee. Fees are payable by credit card, debit card, bank draft/transfer, cheque or PayPal. All fees must be paid before the course starts
The Fitzwilliam Institute Group closes on Bank Holidays and for a number of days at Christmas and New Year. The Fitzwilliam Institute Group reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by the Fitzwilliam Institute Group. Distance Learning courses are provided by the Fitzwilliam Institute Ltd.