Diploma in Event Management - Distance Learning

Diploma in Event Management (Dip. Event Man.) with PR, Online PR & Social Media modules

next enrolment date:06 February 2015


Event Management is a global Business Industry. The Success of the Event, whether Corporate, Olympic or Festival in the last ten years alone has been immense . Maximising your Event Management Strategy to obtain Global customers has never been such an essential business need. This Practical Online Diploma Course in Event Management features Real Life Briefs, Case Studies and Interactive Subject Expert Support.

This Course will give you a full toolkit to develop and implement an Event Management plan and advance your Career in this area.

  • Event Management Course: Module 1

    Event Management Course Topic 1: Event Management Planning

    Managing Event Planning Schedules; Feasibility Studies; Identifying Event Goals and Listing Objectives. Event Organisational Charts; Duty Rosters; Record Keeping Mechanisms; Recruitment; Reviewing Event Contracts and Agreements; Troubleshooting Event Co-Ordination; Creation and Presentation of Proposals to Clients.

  • Event Management Course: Module 2

    Event Management Course Topic 1: Coordinating Events

    Developing Creative Elements; Scheduling Entertainment; Site Planning and Inspection; Analysis and Management of the Registration and Admission Process; Providing Adequate Event Security; Planning Event Protocol Requirements; Coordinating Event Speakers with additional Entertainment for maximum effect; Identifying Appropriate Food and Beverage Menus; Event Contingency Planning.

  • Event Management Course: Module 3

    Event Management Course Topic 1: Exhibition Management

    Researching Markets; Resourcing the Exhibition; Effective Marketing Strategies; Key Promotional Planning; Audience Communication.

  • Event Management Course: Module 4

    Event Management Course Topic 1: Advertising

    Definitions, Historical Development, the Advertising Industry and Professional Bodies, Codes of Practice, Advertising Agencies, Selecting an Agency and working with it, Advertising Campaign Planning and Management, Advertising Media. Types of Advertisements - Magazines, Newspapers, Posters, Billboards, Ambient Advertising. The Relationship between Advertising and Public Relations.

  • Event Management Course: Module 5

    Event Management Course Topic 1: Marketing the Event

    Planning the Event Proposal Strategy, Preparing the Event Proposal, Sending Invitations; Budgeting and Buying Advertising, Publicising the Event, Organising Contests, Merchandising, Packaging and Sales Promotion; Formulating a Public Relations Strategy; Conducting Market Research; Methods of Measuring Marketing Activity.

  • Event Management Course: Module 6

    Event Management Course Topic 1: Social Media Marketing

    Introduction to Social Media and Social Networking, How Social Media is transforming the way we do Business, Facebook, Twitter, YouTube.

  • Event Management Course: Module 7

    Event Management Course Topic 1: Eco-friendly Events

    The Importance Of Making your Events Environmentally Friendly; Benefits to your Company, Benefits to your Clients, Benefits to the Environment. Environmental Standards & Eco-friendly Credentials; Schemes you can adhere to, Options Available, Carbon-Neutral Events. Types of Eco-friendly Events/Suppliers; Eco-friendly Weddings, Eco-Friendly Conferences, Eco-Friendly Caterers, Eco-Friendly Venues and Questions to ask them.

  • Event Management Course: Module 8

    Event Management Course Topic 1: Corporate Event Management

    Corporate Events Integration; Organising Local and Global Corporate Events; Corporate Event Types; Events as Corporate Motivators; Managing Important Corporate Events; Developing Corporate Events; Organising Corporate Hospitality; Negotiating Event Investment Returns; Managing Event Costs.

  • Event Management Course: Module 9

    Event Management Course Topic 1: Event Risk Management

    Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice.

  • Event Management Course: Module 10

    Event Management Course Topic 1: Accident, Incident and Emergency Management

    Public Liability and Insurance, Accident and Incident forms, Planning for Hot or Wet and Stormy Weather Conditions, Emergency Management Plan for Fire, Explosion, Dangerous Chemical Release, Medical Emergency, Bomb Threat, Robbery etc., Emergency Services Management, Fire Safety, Contingency Planning, Evacuation Plans and Training, Crisis Management Strategy, Media Management during a Crisis or Emergency, Management of Complaints.

  • Event Management Course: Module 11

    Event Management Course Topic 1: Organising Conferences

    Preparing a Conference Action Plan; Choosing Conference Sites and Locations; Working to a Budget; Developing Marketing Strategies; Identifying Legal Requirements; Evaluating Effectiveness of Events.

  • Event Management Course: Module 12

    Event Management Course Topic 1: Sporting Event Management

    Event Media Marketing and Management; Event Sponsorship; Managing Hospitality; Operating Strategy; Organising Staff; Admissions Management; Compliance and Protocol Procedures; Planning Awards Ceremonies.

  • Event Management Course: Module 13

    Event Management Course Topic 1: Celebrity Events

    This area covers organising Celebrity Events, Concerts and Launches, Television Related Events, Award Ceremonies, Fashion Shows, National Festivals, Galas, Special Themed Events, Internet Event Launches, dealing with Celebrity Agents, handling Celebrity Wish Lists, Fireworks Displays.

  • Event Management Course: Module 14

    Event Management Course Topic 1: Government, Civic and Political Events

    Planning for major Social and Political Events; Event Sponsorship; Managing VIP's; Developing Major Political Events.

  • Event Management Course: Module 15

    Event Management Course Topic 1: Wedding Planning

    Planning a Wedding, Timelines and Itinerary, Wedding Legalities, Budgets, Wedding Ceremony, Reception, Venue Sourcing, Supplier Sourcing Logisitics, Creating & Marketing Wedding Planning Consultancy.

  • Event Management Course: Module 16

    Event Management Course Topic 1: Royal Events - Overview

    What is a Monarch? Types of Monarchy, Royal Families, Current Royal Families

  • Event Management Course: Module 17

    Event Management Course Topic 1: Types of Royal Events

    Common Royal Events, Royal Events and Ceremonies in the UK, Garden Parties, State Opening of Parliament, Garter and Thistle Services, Swan Upping, The Chelsea Flower Show, General Synod, Gun Salutes, Holyrood Week, Trooping the Colour, Receptions, Remembrance Day, Royal Ascot, Royal Maundy Service, Services of Thanksgiving, The Royal Variety Performance, Royal Events and Ceremonies in Norway, The Opening of the Storting, Consecration, County Visits, Formal Audiences, Royal Events and Ceremonies in Japan

  • Event Management Course: Module 18

    Event Management Course Topic 1: Venues for Royal Events

    Suitable Venues for Royal Events, Official Royal Residences, Official Royal Residences Currently in Use, Windsor Castle - UK, The Grand Palace - Thailand, The Royal Palace of Belgium , Prince's Royal Palace of Monaco, The Royal Palace - Netherlands, The Imperial Palace - Japan , The Royal Palace - Norway

  • Event Management Course: Module 19

    Event Management Course Topic 1: Planning a Royal Event

    Factors to Consider when Planning a Royal Event , Protocol and Etiquette, Contingency Plans

  • Event Management Course: Module 20

    Event Management Course Topic 1: Royal Wedding vs. Normal Wedding

    Differences Between, Royal Weddings and Normal Weddings, Size and Cost, State Occasion, Significance

  • Event Management Course: Module 21

    Event Management Course Topic 1: Famous Royal Weddings

  • Event Management Course: Module 22

    Event Management Course Topic 1: Organising Street Parties

    Introduction to Street Parties, Street parties are an effective and fun way to meet new neighbours. Having a street party is easier than you may think and it will definitely be worth it. Trust that your neighbours will want one, because they will! By 'street party' we mean one that is organised by and for all residents in 1 or 2 small streets, without external publicity.

  • Event Management Course: Module 23

    Event Management Course Topic 1: History of Street Parties

    Street parties and fĂȘtes are a traditional part of community life; they are a simple way for us to get to know our neighbours. Street parties as we know them started in 1919 and became popular resident events when they were held as 'Peace Teas' to celebrate the signing of the Treaty of Versailles after the First World War. They centred round a special treat for children in times of hardship and were quite formal sit down events. Residents continued to organise them for many major national days of celebration.

  • Event Management Course: Module 24

    Event Management Course Topic 1: Types of Street Parties

    There are many different types of street parties: Street Party, Street Meet, Street Picnic, Street Welcome, Street Lounge, Street Play-Time

  • Event Management Course: Module 25

    Event Management Course Topic 1: Organising Street Parties

    Why Hold a Street Party? Planning your Event, Make Sure to Include Everyone, Activities and Fun, Decorations, Money and Raffles, Catering, Do's & Don'ts of Organising street parties.

  • Event Management Course: Module 26

    Event Management Course Topic 1: Legalities

    Road Closures, Insurance, Licenses and Permits

  • Event Management Course: Module 27

    Event Management Course Topic 1: Public Relations

    Sponsorship; Internal PR Functions; Corporate Image; Press and Broadcast Media Relations; Client Relationships; Internal PR; Commissioning and Briefing Photographers; Supplying Material to the Press/Getting Material onto TV and Radio; Organising Seminars, Exhibitions and Conferences; Audio/Visual Aids; Writing Skills - Press Releases, Writing Feature Articles for the Press, In-house Journals and Newsletters; Crisis Management; Corporate Advertising; Brochures and Printing.

  • Event Management Course: Module 28

    Event Management Course Topic 1: The Social Media Landscape

    Blogs, Microblogs, Chatrooms, Delicious, Email, Flickr, Twitter, Instant messaging, Message Boards, Mobile Internet , New Media Releases, Online Conferencing, Online Surveys, Pay per click, Podcasts, RSS, Search Engines, SEO, Social Networking Service Sites, Video Sharing, Virtual worlds, VoIP, Wiki and Widgets.

  • Event Management Course: Module 29

    Event Management Course Topic 1: The Internet as a Media

    Commercial Implications of the Internet, Social Interaction with the Internet, Web 2.0 and its Implications, Internet Convergence, the Network Effect, Internet Information Exchange, Internet Audience Size and Exposure, Internet Culture and Communication, Transparency and the Internet.

  • Event Management Course: Module 30

    Event Management Course Topic 1: Online PR Building Blocks

    Online Communications Platforms, Online Communication Channels, Online Communication Mediums, Interactivity and Application of Communication Channels, Policy, Optimisation, Monitoring and Evaluation of Online Communications Channels, Online Communications Channels Planning and Implementation.

  • Event Course Project

    The project is an important part of the course. Each course participant is given the project brief. Participants are asked at the end of the course to produce an Event Pitch Proposal with their recommendations to the examiners . This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops Event Pitching skills.

  • Methods of Learning

    Online Lecture Modules, Subject Expert Feedback Sessions after each Module, practical case studies, end of module assignments. etc.

  • Subject Experts

    Distance Learning Courses maintains a panel of qualified subject experts.

  • Who Should Apply

    Anyone working in Event Management in a senior or support position or those who wish to make a career change to Event Management. The course will also benefit anyone, such as a P.A., who has Event Management as part of their job specification.

  • Qualifications

    Successful candidates qualify for the Diploma in Event Management (Dip. Event Man.). The Diploma is awarded at Distinction, Credit or Pass level.

  • Times / Duration

    12 weeks to 1 calendar year depending on individual progress.

The course project features Real Life Briefs which are a critical part of the curriculum. It requires participants to apply all practical techniques they've learned in the program in a Real Life Context.

Practical guidance will be offered throughout the course to ensure that theoretical learning is translated into practical proposals.

Certification is awarded by the Institute of Commercial Management (ICM).

The Institute of Commercial Management was founded in 1979 and is one of the leading Professional Examination and Certification Bodies in the world today.

Fitzwilliam Institute Group, have developed and provided Practical Skills Training Courses in liaison with the Institute of Commercial Management Qualifications and Certifications framework for over 25 years.

Institute of Commercial Management certifications are recognised throughout Europe, the USA, Canada, Australia, South Africa and Asia in a total of 140 countries, by leading industries, bodies and professions.

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Start Date: 06 February 2015

GBP 995.00

All course material is included in the fee. Fees are payable by credit card, debit card, bank draft/transfer, cheque or PayPal. All fees must be paid before the course starts

The Fitzwilliam Institute Group closes on Bank Holidays and for a number of days at Christmas and New Year. The Fitzwilliam Institute Group reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by the Fitzwilliam Institute Group. Distance Learning courses are provided by the Fitzwilliam Institute Ltd.