LONDON – Today is the 25th anniversary of the dotcom domain name, first registered by Massachusetts-based computer company called Symbolics.

Nearly 200 million dotcom domain names have been registered since 1985.

Symbolics added dotcom to its name on March 15 1985, followed by Bbn.com and Think.com, at a time when the market was small and dominated by computer companies.

Only six dotcom names registered in 1985, compared to 10,000 registered daily today.

Symbolics registered the first .com with domain registration Network Solutions, which was acquired by Verisign in 2000.

Symbolics, a computer systems and software maker, was purchased by XF.com in 2009 and the domain now serves as the XF.com blog.

Nominet, the national registry for .uk internet domain names, is currently reviewing its rules on the registration of one character or two letter domain names.

Brands that could register a new domain name include the AA, BA, 3 and MG.

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LONDON – Cadbury’s Creme Egg is launching two free iPhone apps as part of its digital marketing campaign in an effort to drive up sales.

The first, called Scramble the Egg, is an interactive app which invites users to shake a virtual Creme Egg around the screen, until the egg becomes so excited it bursts its goo all over the screen. Users can also slide and spread the goo around the screen with their fingers.

The second app, called Egg Marks the Spot, encourages people to visit one of 38 landmarks in the UK and Ireland, including Edinburgh Castle and the London Eye. 

The app uses the iPhone’s GPS to guide people to their nearest landmark, where they are supposed to use their cameraphone to take a picture of the landmark. A Creme Egg is superimposed over the picture and users can move it around the screen.

Users can also click through to www.creamegg.com to see if they have won a daily giveaway prize.

Both apps are free to download. Once downloaded, the applications will still be accessible after the Creme Egg season finishes on 4 April.

The apps have taken their lead from Cadbury’s ‘Your country needs goo’ digital campaign launched earlier this year.

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LONDON – Coty, the cosmetics company, is looking for an agency to handle its global digital advertising account.

Agency networks were approached with a request for information earlier this week. A shortlist is due to be drawn up at the end of the month.

The successful agency will be responsible for handling global digital campaigns for all of Coty’s brands, which include Rimmel London, Davidoff, Joop and Calvin Klein in its Prestige portfolio, and fragrances from Adidas, Kylie Minogue and Victoria Beckham in its Beauty range. 

Work will encompass all digital communications activity, with the winning agency also being responsible for web builds and site revamps when necessary.

In the UK, Coty has worked with a number of smaller agencies on its digital business across its portfolio of brands.

These have included Positive Thinking, which has been responsible for the company’s Chloe Perfume and Coty Body Spray brands, and Skive, which has worked on digital campaigns for joop.

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LONDON – Lucozade Sport is preparing its ‘biggest’ marketing campaign to date to promote its affiliation with the England football team and sponsorship of the FIFA World Cup coverage on ITV.

The £15m marketing investment for the campaign, ‘Fuelling England’s Roar’, includes an outdoor advertising campaign starting in May and featuring Liverpool captain Steven Gerrard.

Activity centres around an on-pack promotion created by Billington Cartmell, which also kicks off in May and offers consumers the chance to win a share of one million official England prizes, including classic England shirts, flags and caps.

The campaign will also include digital and social media activity, as well as an iPhone application. Sunderland striker Darren Bent will be featured as part of the digital work.

Last year, prior to his move from Tottenham Hotspur to the North East club, Bent was the centre of controversy after a rant directed at the north London club’s chairman Daniel Levy, through social networking site Twitter.

Matt McKie, brand manager at Lucozade Sport, said: “As the official sports drink of the England team, our objective is to fuel the players to World Cup success, as well as leverage our association with ITV’s coverage of the 2010 World Cup.

He added: “We are confident that as a result of our emotive and engaging ‘Fuelling England’s Roar’ campaign, retailers will experience increased consumer demand and a significant uplift in sales across the Lucozade Sport range.”

In December, it was announced that ITV’s football World Cup coverage would be jointly sponsored by Lucozade Sport and car marque, Hyundai.

The packages run across broadcast, online, interactive and mobile, with the tournament starting on 11 June and finishing on 11 July.

The sponsorship creative for both partners will be handled by M&C Saatchi.

ITV1’s coverage of the 2006 World Cup peaked with 21.3 million viewers for England vs Sweden. The sponsors, in a deal estimated at more than £5m, were EDF and Budweiser.

The sports and energy drinks category was worth £706m in the UK last year. Lucozade Sport has a large share of the market, with sales in 2009 reaching £102m, although this was down 6.4% on the previous year, according to Nielsen. Coca-Cola’s Powerade also witnessed a decrease of 4.6% in 2009, with sales of £34.4m.

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NatMag’s Company magazine has launched a bi-annual spin-off fashion magazine called the High-Street Edit.

The standalone title is in a large format and showcases high street fashion, designer fashion news and insider information from fashion PRs.

It goes on sale from March 5th with an initial print run

Company editor Victoria White describes High-Street Edit as “a title for women who love high fashion, but find themselves stuck between weeklies and designer-only fashion magazines”.

The first issue carries 132 pages of fashion and is produced by the same editorial and fashion team as Company magazine.

The launch of the High-Street Edit will be supported by cross-brand ads in NatMag titles Company, Cosmopolitan, Reveal and Harper’s Bazaar.

Meribeth Parker, group publishing director of NatMag’s Young Women’s Group, said: “We’ve already had a fantastic reaction to this project from both the industry and advertisers.

“Company has always been a strong authority on high-street fashion, and having the High-Street Edit out and on sale will further solidify our position of really knowing what young women want.”

Company sold an average of 240,035 copies between July and December last year, which was an increase of 4.3% period on

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Nissan has launched a below-the-line campaign featuring content from Lonely Planet’s city guides to drive awareness of its new Qashqai crossover vehicle.

The direct mail and online campaign created by Tullo Marshall Warren will direct consumers to a Qashqai microsite ahead of next month’s launch of the car.

The campaign aligns with Nissan’s above-the-line

A microsite, www.urbanproofmastered.co.uk, will offer information on London, Liverpool, Cardiff, Belfast and Glasgow using content from the BBC’s Lonely Planet travel guides series.

Nissan has paid Lonely Planet to use its city information on four themes – cutting edge and cool, culture and relaxation, music and entertainment and shopping and pampering.

The DM packs contain info on the car along with postcards containing quirky points of interest on the five cities and will be sent to existing Nissan customers and drivers of competitor vehicles.

The postcard of the British city closest to the consumer’s house will be visible through the clear grip bag the packs are sent in and the package will contain personalised finance or loyalty offers based on data segmentation.

The packs are designed to drive people to special Nissan dealer evenings and weekend open days to view the new model and the microsite allows drivers to download a city guide, book a test drive, request a brochure and find out more about the Qashqai.

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Marmite is preparing to launch a new print and poster advertising campaign featuring all the brands most controversial product ideas, including a fabric softener, a shower gel and a perfume.

Created by DDB UK the ads break on 1 March. It introduces the spoof products with mocked-up pack shots, accompanied by the text “have we gone too far?”.

Ater grabbing the public’s attention, a second series of ads will be rolled out that go on to admit that while the brand

The ads encourage consumers to try the new bar and then log on to a specially created Facebook page to report whether they “love it or hate it”.

Activity will be supported by direct marketing and sales promotions, created by Iris, which will include a number of spoof Marmite toothpaste packs, which inside will actually include a sample of the cereal bar, along with two discount coupons,one for a Marmite cereal bar and the other for a tube of toothpaste. Consumers can choose which coupon to use depending on whether they love or hate the product.

Samples will also be handed out at selected London Underground stations and commuters will be filmed inside special Marmite booths tasting the Marmite Cereal Bars with the best ‘love’ and ‘hate’ reactions displayed on digital screens in the station.

Tom Denyard, Marmite marketing director at Unilever UK, said: “The question at the heart of this campaign is an invitation to both our lovers and haters to give Marmite cereal bars a try and let fly with their

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Caterer Moving Venue launched its latest menu with an event at The Music Room in Mayfair, and Event has exclusive pictures.

Sternberg Clarke and Fisher Productions entertained at and staged the event, which saw representatives from Haymarket, Coca Cola and Santander in attendance.

“We literally threw out the old book and started again amidst much stress and bother, but in secret a lot of fun [working on the new menu],” said Moving Venue director Matthew Quarendon. “And the result is here, the team have been inspired to hit the streets with a brand new, revised and exciting offer of ‘bowl food, mini and tasting plates, tapas, skewers, things on sticks, etc.”

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A new marketing organisation set up to endorse the live events industry has been unveiled at Confex today (24 February).

Founded by the Association of Event Organisers (AEO), the Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA), Face Time will aim to “raise the industry’s profile, drive sales and revenue, enhance customer relationships and deliver customer insight” through its research.

As part of the launch, Face Time has revealed the results of its inaugural research project How Live Events Work, illustrating the uplift in visitor conscious and subconscious attitudes towards live events and brands after visiting a show.

“Face Time just felt right as the name for the new marketing body as it perfectly represents live events’ USP of giving brands and businesses the personal touch,” said Face Time CEO Austen Hawkins.

“The speech bubble logo acts as a visual reminder that in a digital age there is nothing so powerful as face-to-face communication. The ambassadors of Face Time are immensely proud of the work that has gone into getting the body ready for launch and we’re confident the new body will be a great resource for the whole industry and give us an even more powerful voice.”

Several industry figureheads, including MD of Upper Street Events Paul Byrom, CEO of Reed Exhibitions Alastair Gornall, and MD of Brand Events Chris Hughes have already shown their support of the organisation.

For more information on the research How Live Events Work see this month’s issue of Event magazine.

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Account Manager – genuinely very integrated and varied role – event management, digital, sales promotion & brand – highly creative…Firehorse

Salary: 24 – 31k

Fab role for a confident Account Manager who just ‘gets it’!

Entrepreneurial spirit genuinely encouraged here – and it would really suit you if you have a sharp and enquiring mind..

It is genuinely a very integrated and varied role – where you will be working on anything from events to brand to digital to word of mouth.

You need to be confident in your own ability

Working on a range of clients from well known brands to NPD – this would particularly suit you if you are looking for a place to develop your strategic skills..

To succeed here you will be self driven, have great business acumen and an ability to campaign manage.

Positive attitude, down to earth manor and good sense of humour go a long way in this environment

Of course you will must be able to multi task, keep an organised approach to servicing your clients and have a good eye for detail

The agency is a fun, intelligent and creative London agency, supercharged with creative ideas and it needs you to be the liaison between these ideas and your clients.. you will therefore need to be well versed in being a bit of a chameleon and able to wear many hats at once and have fantastic communication skills.

The environment is confident without arrogance. You are exposed to senior level thinking, from day to day dealings with senior clients to the guys at the helm of the agency.

Ambition is encouraged.

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Subscriptions Manager, Formula Won.

Subscriptions Manager – Marketing – London – £36,400

This is a formidable prospect to work with a global, heavyweight market leader, whose name is synonymous with success and achievement. Working on some household name brands, as a Subscription Manager, you will support the Circulation & Marketing Director in the planning, implementation and reporting of subscription marketing campaigns. You should be a highly motivated persuasive communicator with strong written and verbal presentation skills as well as excel in your abilities to indentify and progress new opportunities to ensure future and progressive circulation objectives.

Your profile
• Proven and prodigious abilities to conceive and initiate strategic development plans in audience optimisation, tactical circulation and subscription marketing, all gained with major global titles.
• Honed financial competence and acumen with experience of direct and subscription marketing techniques, circulation modelling as well as in-depth experience in budgetary controls and management.
• Exceptional administration and organisational skills combined with strong man management and management of print, online and telemarketing campaigns.
• Educated to at least degree level with knowledge and experience in forecasting.
• Be a team player and be able to work with other internal depts. in maximising business opportunities.
• You will be familiar with major all UK and European readership research studies.

This is a opportunity for an established and experienced creative thinker who is looking for an fantastic chance to amplify an already successful track record with an industry giant. Contact Sam Blake on t.020 7531 2002 e. sam@formula-won.co.uk
Please do not apply unless you have the relevant experience. Due to the high volume of applications only successful applicants will be contacted and if you have not heard from us in two weeks of your application please assume that on this occasion your application has been unsuccessful.

Formula Won Media is a progressive, proactive and dynamic media recruitment consultancy, established in August 2000 dedicated to the media industry. We lead the market for the best permanent media jobs within: media sales, new media sales, outdoor sales, exhibition sales, event sales, conference sales, broadcast sales, ambient sales, marketing, media agency and editorial jobs. We also have specialist divisions that cover International jobs and Search & Selection. All of our consultants have considerable experience in media so you can be confident that they will have your best interests at heart when finding the perfect role for you.

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Digital Marketing Contractor, Formula Won

Digital Marketing Contractor – B2B Online – London – £50-70k doe

A fantastic opportunity to join a major global internet heavyweight, impacting 1 out of every 2 people online. At the forefront of their industry, they are looking for big thinkers who want to be part of the next generation of internet experiences and have the drive, flair and imagination to drive forward major project and marketing criteria.

Your profile
• Extensive experience of digital b2b project management and development of communications programs to support marketing objectives ideally attained in the financial sector and in a Pan-European arena.
• Ability to drive brand alignment into all materials and develop a MSFT communications and integration plan across Europe.
• Superb communication skills, both written and verbal, potent presentation techniques and strong interpersonal skills to the highest levels of management.
• An understanding and the competency to work with legal council to ensure full alignment.

Now is the time to show the world what you’ve got! – contact Sam Blake on t.020 7531 2002 e. sam@formula-won.co.uk

Please do not apply unless you have the relevant experience. Due to the high volume of applications only successful applicants will be contacted and if you have not heard from us in two weeks of your application please assume that on this occasion your application has been unsuccessful.

Formula Won Media is a progressive, proactive and dynamic media recruitment consultancy, established in August 2000 dedicated to the media industry. We lead the market for the best permanent media jobs within: media sales, new media sales, outdoor sales, exhibition sales, event sales, conference sales, broadcast sales, ambient sales, marketing, media agency and editorial jobs. We also have specialist divisions that cover International jobs and Search & Selection. All of our consultants have considerable experience in media so you can be confident that they will have your best interests at heart when finding the perfect role for you.

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Partnership and Event Manager, Stopgap

Partnership and Event Manager, Entertainment, West London, £45 – £50k

Our high-profile entertainment client has recently entered into a 5-year contract to sponsor a major London attraction. Initially this role as Partnership and Event Manager will see you responsible for supporting the activation of this sponsorship and maximising the return for the business.

Working in west London, the sponsorship activity is comprised of several workstreams including overall brand approach, development of a customer and colleague reward programme and development of customer experiential areas / events. Supporting the Head of Customer & Product Value in co-ordinating & project managing these workstreams, you’ll:

* Work with the Head of Customer & Product Value project managing the sponsorship deal

* Assist with the execution of the strategy to maximise the return from the relationship

* Support the development of a coherent journey and branded experience for both customers and prospects, which leverages the partnership assets and events

* Support the delivery of a series of customer / brand experiences including a dedicated customer entranceway, a VIP bar, a cinema, customer events and product demonstrations

* Support the delivery of a customer reward scheme

A superb marketing role offering the chance to work on an engaging and enjoyable partnership activity, this opportunity is not to be missed! In order to apply for this role as Partnership and

Event Manager, you must have the following

* Experience of managing major sponsorship programmes

* Strong event management and delivering experiential campaigns

* An energetic strategic thinker with significant blue-chip marketing experience

* Strong interpersonal and stakeholder management skills, as internal and external relationships are key to the role

* Experience of developing and delivering customer reward / loyalty programmes

* Account management experience

* Project management experience

If you can offer all of the requirements listed above, please apply for further details on this position as Partnership and Event Manager immediately.

Partnership and Event Manager, Entertainment, West London, £45 – £50k

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Marketing Events Manager, Hudson

Salary: £28000-£30000

In this role you will responsible for a number of key objectives including, customer PR, managing external events, trade events, international shows and seminars too. There will also be a number of internal events, corporate events and open days to design and manage for the business.

This role works very closely with the marketing communications team too with event management a core part of a number of key campaigns for the business.

Our client are looking for a minimum of 3 years event management experience and ideally some experience of managing agencies.

If you have the necessary events experience then please forward your cv quoting ref number UK596724

Please note you will receive an automated response advising you that we have received your CV

Hudson is a leading provider of permanent recruitment, contract professionals and talent management solutions worldwide.

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