News Bulletin - 16 June 06
Five Top Tips For Building A List For Event Training
Define your ideal reader/client / Offer a compelling reward for signing up
http://www.themarketingblog.co.uk/e_article000600780.cfm?x=b7w1p8D,b3ScHHVp
Email marketing works well when you implement tactics to build your list. But you don’t want just a large list of email addresses; you want a large list of people in your targeted niche who are interested in you and your services and products. The more clear you are about what you do and the products and services you offer, the better results you will have.
1. Use a database management system, such as with KickStartCart, or one of the email newsletter distribution systems www.newsweaver.ie. These systems will provide you with an opt-in form to put on your website.
2. Define your ideal reader/client: the more clearly you define your targeted niche audience, the easier it will be to deliver messages that are relevant and valued. If you already have a mixed list, you may need to segment it into areas of interest.
3. Clearly define the benefits of your ezine, or mini-ecourse: "Pet Matters is a monthly HTML ezine for pet lovers who want to save time and money by learning easy grooming tips." Write the 25 word description using benefits that your readers will receive if they sign up to your list.
4. Offer a compelling reward for signing up. If you use an article or white paper, write a compelling headline that offers top tips or insider secrets not available elsewhere. You can change your sign up button to read, "Send me the insider tips" instead of a boring button that says "Subscribe me." You can also say "Become a Special Club Member", but be clear that membership includes an email newsletter.
5. Put your sign up form on all your web pages, your blog, and in your email signature. Make it easy for people to subscribe. Use pop-ups and pop-unders upon exiting your site to make sure you capture as many sign ups as possible. Repetition counts.
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As Football Fever Kicks In, Mobile TV Gets Rolling
210 million consumers will subscribe to Mobile TV services worldwide by 2011
http://www.theunwired.net/?itemid=3088
Mobile TV may be in its infancy, but by 2011, 210 million consumers will subscribe to Mobile TV services worldwide, and 10% of all handsets sold will have a broadcast receiver. That’s the conclusion of a report due out at the end of the month.
The study, ’Mobile TV: Broadcast and Mobile Multimedia’ says the World Cup, has provided the spark for the launch of a number of broadcast services in Europe, led by 3 in Italy and Debitel in Germany. Informa anticipates that users accessing World Cup action via streaming and broadcast services will generate $300m (£163 million) of revenue.
Mobile TV will ultimately owe its success to the type and format of content that is made available, the report says, adding that one of the primary objectives of the broadcast technology trials underway from the likes of BT Movio in the UK and BSkyB and Qualcomm in Europe, is to discover the best type of content for mobile and short-mode use.
Two formats, it says, are proving most popular. The first, ’Mobisodes’, uses custom made-for-mobile episodes of hit TV shows, such as ’24’. The second, ’Simulcast’, involves transmitting the programmes that users are familiar with from traditional television in real-time or alongside the TV broadcast.
The 2006 Fifa World Cup, the report says, will probably see examples of both formats.
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Angels & Demons, Brought To You By Da Vinci
Spielberg beset by demons?
http://www.ifilm.com/ifilmdetail/2668930
The Da Vinci Code - a critical flop at the Cannes film festival and a box office smash around the world - is about to spawn a second movie.
Akiva Goldsman, who wrote the movie based on the best-seller, has been hired by Sony Pictures to start adapting Angels & Demons, the first religious thriller from author Dan Brown. In that book, Robert Langdon - the symbologist who is the hero of Da Vinci Code - has to solve a murder and thwart a plot to blow up the Vatican.
No deals have been announced to bring Ron Howard and Tom Hanks back for the second film.
Meanwhile, the total is now up to a dozen spinoffs and copycat titles at the festival that are cashing in on The Da Vinci Code’s fame. Among the movies being marketed are documentaries such as Secrets of the Code or the Vatican’s refutation of the novel, The Da Vinci Code - A Masterful Deception.
Before The Da Vinci Code was screened at Cannes on May 17, there were already two dozen movies related to the story. Sony spokesman Jim Kennedy told The Hollywood Reporter that imitation is the sincerest form of flattery.
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Great TV Ads Don’t Need TV
3 million people saw the Honda Choir ad online - in one month!
http://wklondon.typepad.com/welcome_to_optimism/2006/01/heavy_traffic_f.html
We saw it with Honda. The ads are so good that people seek them out online.
W&K blogged that over 800k people had watched the new choir ad on the Honda website.
Now the new Crispin Porter ads for VW have provided further evidence. The new ads were posted on YouTube - one of the fastest growing US sites (supporting our view that the web is evolving from a text medium to a video medium) - and are some of the most viewed items.
If you have a good TV ad, you don’t need to spend too much on media as the audience will seek it out
If you have a bad TV ad, you don’t need to spend too much on media as the audience will avoid it or ignore it
UPDATE - Weiden & Kennedy claim over 3 million people saw the Choir ad online -in one month!
Check it out… http://www.wklondon.com
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The Agony Uncle To The PR Industry Has Broken Through Into The Printed Media
New weekly column in PR Business
http://www.askdd.com
David’s comments…. I am excited to report that my askdd.com "agony uncle" free advice service has broken through into the printed media - as of it is now appearing as a weekly column in PR Business, the recently launched weekly newspaper serving the public relations community in Britain.
For me personally it is the typical dream come true.
When I launched askdd.com little more than 3 years ago (and more than 3,000 questions and answers later) I hoped that one day it would appear in print.
The decision by the management of PR Business to run such a column is bold, particularly as I have reasonable editorial freedom provided that I keep within the bounds of legality, honesty and decency. I am not aware of any similar column for PR people so it is somewhat of a first for Britain, although my readers up to now come from many different parts of the world.
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