SMO: Social Media Optimization….

Posted in News on June 30th, 2009

So, Social Media Optimization. What’s this all about? Well, I personally think that it is a very good derivitive of the whole SEO subject. It is by definition, a method of gererating publicity through online PR with a focus on social networking, social media and online community building. It is an essential part of the mix. By doing ‘SMO’ you are adding another dimension to your online visibility. It allows for traffic to driven to your site through another avenue other than search engines.

SMO can be quite a varied task. There’s a lot of options available! Generating publicity can be done in lots of places in many ways. RSS feeds, blogging, using Flickr and YouTube, social media sites and social networking sites can all be used to communicate your message.

SMO is definitely something to pay credence too. Just as SEO is now an imperitive skill, spending time on devleloping a social media strategy is of great importance. The possibilities are endless. More to the point though, it’s more fun. Playing around in the communities is quite an enjoyable way of doing marketing. Essentially we all spend our time looking at, reading and watching content within these communities anyway, so we may as well be tweaking little bits here and there for the greater good of our own sites.

http://onlinemediarelations.co.uk/online-pr/

News June 2009

Posted in News on June 26th, 2009

Slough Mela cancelled for second year running

Slough’s largest community event has been axed for the second year in a row with organisers accusing the police of making ‘unreasonable’ demands for providing security at the festival.

The company behind the Slough Mela has been told that this year’s music and culture bash can only go ahead on the condition that it pays Thames Valley Police £31,000 for policing the one-day event.

East London Festival (ELF) claims that TVP have demanded the payment four weeks in advance of the Mela and have imposed ‘very difficult’ licensing conditions with threats of prosecution if breached.

The Mela, which was expected to attract 15,000 people, was cancelled in 2006 due to a row over policing costs. It was axed again last year following disagreements between the previous organisers and the authorities.

Superintendent Chris Shead, commander for Slough, said: “It is disappointing to hear that the organiser has cancelled this year’s Slough Mela.

“When determining the resources needed to police the Slough Mela, Thames Valley Police’s only intention is to ensure the safety of the people who attend the event. The licensing conditions largely address the same issue.”

Source

News June 2009

Posted in Uncategorized on June 25th, 2009

Michael Eavis plans to make way ‘for a new generation’ at Glastonbury

The 73-year-old Somerset farmer, who launched the festival 39 years ago, said he plans to hand over the reins to his daughter Emily and her fiance.

Previously, he said he would keep going until his eighties. But following the success of his daughter’s controversial choice of Jay-Z, the New York rapper, to headline the festival last year, he has started to transfer control over to her.

“I still feel I have an important role to play. Even if I go I’ll worry about the drains, the rubbish, the recycling,”

“I’m living on top of the hill now, away from the farm. So Emily’s taking over the house, which is nice. A new generation of Eavises can live here.”

The festival has come a long way since it was first launched as the Pilton Festival in 1970. With Marc Bolan and his band T-Rex playing, 1,500 people paid £1 to get in and enjoy free milk from the Eavis family’s Worthy Farm.

Today, Glastonbury is the centre of an annual pilgrame for some 150,000 people each year and attracts the biggest names in music.

Last month, Eavis was listed in Time magazine as one the world’s 100 most influential people, an accolade he collected at a New York gala alongside the Obamas, Tony Blair and Angelina Jolie.

He said the experience of being elevated to such a platform was a daunting one. “I like being a slightly chaotic dairy farmer who is a bit of a chancer and follows his heart.  And then suddenly I’m on a par with Kate Winslet, Gordon Brown and Stella McCartney.  I thought, ‘Oh my god, have I got to behave myself now?’”

He said that organising Glastonbury had been a rollercoaster ride, and not always enjoyable.

The 1980s saw the event take on an increasingly political slant, featuring CND, Oxfam and Greenpeace along with several hundred new age travellers.

The following decade is generally seen as its heyday but was also a stressful period: as many as 250,000 people – many gatecrashers – turned up to watch acts including Pulp, Robbie Williams, Oasis and Radiohead, with flash floods, evacuations and riots adding to the mix.

But it was last year that was his annus horribilis, Eavis said, with the choice of Jay-Z bringing claims of a betrayal of the festival’s rock tradition and preventing it from selling out for the first time in many years.

Eavis said he had only consented to have Jay-Z headlining because his preferred act, Radiohead, were not available.

“It was either that or cancel the show,” he said. “I knew (Emily) had sensible ideas so I had to go with that.  It was the last throw of the dice for me.  We either throw the dice or abandon the festival.”

In the event, Jay-Z was a huge success. This year, he said, the show will return to its traditional roots, with “thoroughly, thoroughly predictable” acts Bruce Springsteen, Neil Young and Blur.

Eavis admits he is still occasionally bemused by what Glastonbury has become. “I was out there at 7am this morning and there were all these people putting up marquees, generator tents, track fencing,” he said. “For a second I thought: what are all these people doing?”

Source

News May 2009

Posted in News on June 9th, 2009

We Need Volunteer Marshals on Sunday 28th June 2008

If you can’t help do you know anybody who can?

’Capital to Coast’ the 60 mile cycle challenge for charity, is in its 14th year… and we need volunteer marshals to help out on the day.

Marshals are essential to the smooth running of the event and there are various roles available.

We need people to run refreshment stops, encourage the riders and be part of the team.

We also need Motorcycle Marshals to patrol the route.

Do something for a good cause- register now!

E: info@capitaltocoast.org.uk

T: 0208 420 6946

www.capitaltocoast.org.uk

Events June 2009

Posted in Events on June 8th, 2009

1st June Bank Holiday (Ireland)
3rd June to 5th July Garsington Opera, Oxfordshire
4th to 6th June Royal Cornish Show, Cornwall
6th to 8th June The Vodafone Derby, Surrey
8th June to 16th August Royal Academy Summer Exhibition, London
11th to 14th June Bramham International Horse Trials, West Yorkshire
13th June Queen’s Official Birthday
14th June Trooping of the Colour, London
16th to 20th June Royal Ascot
19th to 21st June The Three Counties Summer Show, Malvern
19th to 21st June East of England Show, Peterborough
21st June The Longest Day
21st June Father’s Day (UK / Ireland / USA)
22nd June to 5th July Stella Artois Tennis Championships, London
24th June Midsummers Day
24th to 25th June The Exhibiting Show, London
25th to 28th June Royal Highland Show, Edinburgh
30th June The Round the Island Race, Isle of Wight

Events June 2009

Posted in Events on June 8th, 2009

1st Bank Holiday (Ireland)
3rd June to 5th July Garsington Opera, Oxfordshire
4th to 6th Royal Cornish Show, Cornwall
6th to 8th The Vodafone Derby, Surrey
8th June to 16th August Royal Academy Summer Exhibition, London
11th to 14th Bramham International Horse Trials, West Yorkshire
13th Queen’s Official Birthday
14th Trooping of the Colour, London
16th to 20th Royal Ascot
19th to 21st The Three Counties Summer Show, Malvern
19th to 21st East of England Show, Peterborough
21st The Longest Day
21st Father’s Day (UK / Ireland / USA)
22nd June to 5th July Stella Artois Tennis Championships, London
24th Midsummers Day
24th to 25th The Exhibiting Show, London
25th to 28th Royal Highland Show, Edinburgh
30th The Round the Island Race, Isle of Wight

Events June 2009

Posted in Events on June 4th, 2009

1st Bank Holiday (Ireland)
3rd June to 5th July Garsington Opera, Oxfordshire
4th to 6th Royal Cornish Show, Cornwall
6th to 8th The Vodafone Derby, Surrey
8th June to 16th August Royal Academy Summer Exhibition, London
11th to 14th Bramham International Horse Trials, West Yorkshire
13th Queen’s Official Birthday
14th Trooping of the Colour, London
16th to 20th Royal Ascot
19th to 21st The Three Counties Summer Show, Malvern
19th to 21st East of England Show, Peterborough
21st The Longest Day
21st Father’s Day (UK / Ireland / USA)
22nd June to 5th July Stella Artois Tennis Championships, London
24th Midsummers Day
24th to 25th The Exhibiting Show, London
25th to 28th Royal Highland Show, Edinburgh
30th The Round the Island Race, Isle of Wight

News June 2009

Posted in News on June 4th, 2009

Clothes Show forced to compensate for London transport nightmare

Haymarket Exhibitions, organiser of Clothes Show London, has reacted swiftly to Transport for London’s (TFL) part-closure of the Docklands Light Railway, laying on buses for the hordes of visitors expected today, and over the weekend.

The organiser and the venue Excel London has also created additional free parking to compensate for the public transport nightmare, which one TFL staffer branded ’political’.

"They’re only worried about the Olympics, not the fashion show. It’s all political and this won’t be fixed until at least Tuesday (2 June)," he told Event.

TFL is also operating a replacement bus service that is now in place, but the problems are not expected to be fixed until next week.

Simon Daukes, managing director, Haymarket Exhibitions, told Event that TFL transport closures often cause problems for events held at Excel London.

"We have put contingency plans in place so that visitors to the show will face minimal disruption. For us and Excel however, the disruption has been huge. It is not yet clear whether TFL will compensate for this extra cost."

The Clothes Show London, which is being held at Excel London from 29 to 31 May, is expected to include the public return of Katie Price (Jordan). It will feature a 2,500-seat Fashion Theatre, where the model, who recently split from singer Peter Andre, will strut her stuff.

A host of boutiques where visitors can buy the latest fashion, hair and beauty products will form the bulk of the show, ticket pre-sales for which are said to be above expectations, with 20,000 people poised to visit this weekend.

Source

Edinburgh International Conference Centre plans £85m extension

The Edinburgh International Conference Centre (EICC) has submitted a planning permission request for an £85m extension scheme, which will add further event space by 2013.

The plans include "additional function space, including a multi-purpose hall, break-out areas, café and office accommodation and a new atrium entrance to the facility".

"The EICC requires no ongoing operational funding support from the council and has proven its resilience," said councillor Tom Buchanan, economic development convener at City of Edinburgh Council. "These plans will therefore let us play to our strengths and build a successful future for both the EICC and for Edinburgh."

Architecturally, the scheme features a new wedge-shaped atrium that will provide an alternative entrance to the additional function space, and will sit between the existing EICC building and the separate commercial office development. The office building comprises eight storeys with the top two levels recessed to create a rooftop terrace.

Source

Isle of Wight Festival implements sustainability technology

The Isle of Wight Festival is using an online management system for BS8901 to make sure it is as sustainable as possible this summer.

Eco Action Partnership is working with festival organisers using the ’eventberry’ system to manage sustainability.

"It’s a great example of how modern technology can help make events more sustainable," said Seventeen Events MD Andrew Williams, who is also working on the project. "Even though we are all based in different parts of the country – London, Brighton and the Isle of Wight – we can communicate using the system and record all of the sustainable details necessary to comply with BS8901. It also demonstrates the power and flexibility of the eventberry system to cope with large and small projects."

The festival runs from Friday 12 to Sunday 14 June and this year features The Prodigy, Stereophonics and Neil Young.

Seventeen has also published a free-to-download sustainable events guide.

Source

Prince Harry’s NYC trip branded a PR success by senior PROs

Senior PR professionals have praised the handling of Prince Harry’s trip to the US this week. The Prince has just completed his first official overseas engagement in New York and the trip has served well to distance him from previous negative press attention, say PROs.

Hill & Knowlton creative director Peter Lawlor said the media coverage had been handled well. ‘The trip was clever to play to his strengths. It showed him playing polo and also picked up on his good work in Africa. It was very simply done and came across as geneuine.’

Prince Harry visited a children’s centre and also took part in a polo event on Governors Island to raise money for his Sentebale charity as part of the trip.

Trimedia CEO Loretta Tobin also branded the exercise an ‘unqualified success’.

Tobin said: ‘The trip managed to make the Royal Family look relevant, which is something that they struggle with. It was a smart agenda with him playing with children in a school and visiting the Ground Zero site. All of the images are very strong.’

However, Ketchum head of strategic media Richard Griffiths warned that Prince Harry still posed a PR risk. ’The US trip was a PR success which quite simply kept him busy and out of trouble. While Harry comes across as a genuine, self-effacing character, he’s still a young guy who’s going to need ongoing communciations advice to stop him being a PR risk.’

Source

Big Brother puts sadism first in slum house

In the tenth series of Channel 4’s ’Big Brother’, which starts tonight, the contestants will have a rough start, spending their first night sleeping on the floor and bathing in cold water.

The contestants, eight men and eight women, will not get access to the full Big Brother house until they individually earn their housemate status over the next three days by completing a set of tasks.

Each task has been designed to challenge the contestants’ pride and fears, and some will require the participants to go head to head in a bid to become an official housemate.

Until the contestants successfully complete the tasks, they will only be able to access a toilet, the garden and a living room void of any creature comforts.

They won’t have access to their suitcases and will be forced to spend their first night sleeping on the living room floor.

The only accessible washing facilities will be a bath in the garden, which can only be filled by carrying cold water in a hole-ridden bucket across the garden.

Big Brother 10, which starts tonight at 9pm and is sponsored by Lucozade, is set to last for 13 weeks. The winning housemate will walk away with £100,000.

All 16 people entering the house have been in hiding for the past few weeks. They have been described as "the most diverse group yet", from a wide range of countries and backgrounds.

The eldest person is 40 and the youngest is 18. Only one contestant’s identity has been leaked — a Scottish model called Karly Ashworth.

Viewer numbers have been in steady decline in recent years. The finale of ’Big Brother 9’ last September saw Welsh primary school teacher Rachel crowned the winner and drew 4.7m viewers.

The series averaged an audience of 3.2m viewers, compared with 3.8m in 2007 and 4.5m viewers in 2006.

Source

Jobs June 2009

Posted in Jobs on June 4th, 2009

Senior Events Producer

London, Greater London

£60,000

In this hands-on role, you will be developing business from key accounts as well as identifying new business opportunities within corporate, agencies and consumer brands. You will be creating, delivering and managing face-to-face pitches to senior and board level executives within a variety of organisations, with a broad and creative approach to events creation.

Apply :http://ops-jobs.theladders.co.uk/job/board/129904?rf1=ukjobsnet&

Events Officer

London

£30,000

We are looking for an Events Office to join our communications team, to deliver a consistent council wide programme of events based on agreed communications campaign strategies in line with corporate priorities and agreed work plan.

You need to have a proven track record of managing events and an understanding of procurement contract law and of health and safety/licensing laws and regulations relating to events. You should also be able to plan, organise and execute external events to a high standard.

Educated to degree level or equivalent and hold or be studying towards a professional communications qualification.

Apply http://jobs.telegraph.co.uk/job/239899-permanent-london-events-officer.aspx?vacancy=239899&rf1=ukjobsnet&AFC-ukjobsnetwork&_%24ja=tsid%3a3244&wt.mc_id=300011

Events & Visits Manager

London £50,000

Overall purpose: The Events and Visits Manager leads the Events team within the Corporate Communications department at Lloyd’s. The Events team promotes the Lloyd’s market and brand worldwide through the organisation, management and delivery of events and inward visit programmes. The Events team plays a key role within the Marketing Communications team engaging with internal stakeholders (clients) across the global Corporation in order to deliver marketing communications campaigns that help them achieve their own strategic business objectives. Lloyd’s programme of events and visits is long established and extremely well regarded within the global insurance industry.

Apply http://www.experteer.co.uk/account/signup_now/job/390232?rf1=ukjobsnet

General Manager (Venue and Events)

London

£40-50,000

An exciting opportunity to be part of this venue group and make a significant contribution to the development of the business. If you are highly commercial, strategic, value driven and have been the GM of another events venue, then this could be a great new challenge for you. You will lead the sales team, build strong relationships with clients, within the venue and externally, and will use strong accounting to provide forecasts and reports and maintain controls. You will be a successful strategist who can demonstrate achievements and project the impact of decisions whilst being energetic, communicative and inspiring by nature. A strong man manager who can drive the business forward whilst managing accounts and clients. You must have experience in all of these areas to be relevant for this position.

For more information or to apply, please contact Emma Castle on: 0845 270 6100 or alternatively email her at: emma@rcrecruitment.com

Experienced Event Managers

£25000 – £35000

We have a number of clients in the London and Home Counties who are looking for strong, experienced event managers. If you are from an events agency background and have organised events from brief through to delivery then we would like to hear from you.

Ideally your responsibilities will currently include:

·Taking a brief from a client

·Preparation and presentation of proposals

·Budget management

·Venue sourcing

·Supplier and venue liaison

·On-site management

·Post-event debrief and reconciliation

Events worked on can include bespoke incentive travel trips, large-scale conferences, award ceremonies and any other live events. To have a chat through the opportunities we have at the moment or to get some careers advice, please do not hesitate to give me a call.

At Live Recruitment we specialise in the events industry and work for leading events agencies, both corporate and experiential, venues and clients; successfully placing event managers, event executives and account managers into a wide range of roles. If this position is not quite what you are looking for then call us today for a general chat about other career opportunities within events.

Apply, http://www.eventjobsearch.co.uk/job/303874/experienced-event-managers—agency-or-client-

Event Organiser

London

£22000 – £23000

Leading Association with global membership needs a highly organised Event Co-ordinator with great communication skills, to organise all elements of their European and UK Workshop events.

COMPANY

- Leading Association

- Global membership

- Events team of six

ROLE

- Work on planning and co-ordination of international workshop meetings

- Liaison with all contractors, venues, committees and delegates

- Involved in all areas, from budget, to web promotion, sponsorship liaison, aligned social functions, speaker and sponsor liaison

- Liaise with committees, delegates, speakers, internal team

- All preparation and administration of events

CANDIDATE

- Degree level or equivalent

- Experience in co-ordinating events

- Excellent communication and people skills

- Good analytical and mathematical skills

- Additional European language advantageous

- Confidence to present information one-to-one and in small group situations

- Flexible to travel for recces and events

If you have existing event co-ordination experience, and are looking for the next step – send your cv to us NOW to be considered for this excellent Association role – events@regananddean.co.uk – or call 0207 409 3244

June Events 2009

Posted in Events on June 4th, 2009

1st June Bank Holiday (Ireland)
3rd June to 5th July Garsington Opera, Garsington Manor, Oxfordshire
4th to 6th June Royal Cornish Show, Wadebridge, Cornwall
6th to 8th June The Vodafone Derby, Epsom Racecourse, Surrey: 01372 470047
8th June to 16th August Royal Academy Summer Exhibition, Picadilly, London
Thursday 11th to Sunday 14th Bramham International Horse Trials, Wetherby. West Yorkshire
Saturday 13th Queen’s Official Birthday
Sunday 14th Trooping of the Colour, Horse Guards Parade, London SW1
Tuesday 16th to Saturday 20th Royal Ascot – Ascot Berks
Friday 19th to Sunday 21st The Three Counties Summer Show, Malvern
Friday 19th to Sunday 21st East of England Show, Peterborough
Friday 21st The Longest Day
Sunday 21st Father’s Day (UK / Ireland / USA)
Monday 22nd June to 5th July Stella Artois Tennis Championships, Wimbledon, London
Wednesday 24th Midsummers Day
Wednesday 24th to Thursday 25th The Exhibiting Show, Earls Court 2, London
Thursday 25th to Sunday 28th Royal Highland Show, Ingliston, Edinburgh
Saturday 30th The Round the Island Race, Cowes, Isle of Wight