Industry News June 07
New 2012 Olympics logo… Is it all just a clever marketing stunt?
The internet has seen the London 2012 logo - and frankly, they don’t like it.
Blair unveils London 2012 Olympic swastika logo (Spoof) Early nicknames for the real logo include ’Gay swastika puzzle’ and ’Tiswas disaster’. An online petition is heading on for 10,000 signatories.
According to the Metro, the following is an entirely representative sample of what bloggers and Twitterers were saying about the pink, jagged bit of ’branding’ that cost £400,000:
’OMG! The ’London 2012’ logo makes me want to pluck out my eyes. And it’s going to be everywhere I work. I may die. Or kill. Or both.’ Reynolds, Twitter
’I would say I’m left speechless but it’s more muttering and bashing my head against my keyboard… Fear not, should you not like pink though as it comes in a further variety of vomit inducing colours – yes, it’s a pick and choose wreck of a logo.’ www.diaryofawebsite.com
’Despite the fact that if you squint it looks a bit like a couple engaging in an act of oral sex and despite the fact that one of the Londonist co-editors described it as a "joke", I really like it. To those of you who agree with me - I fear we might be part of an oppressed minority for the next five years.’ Ben, londonist.com
’The 2012 London Olympics logo looks like bad stone age art.’ dfl, Twitter
’There were lots of good things about the 80s. Style was not one of them. And yet, this identity screams 1985 at me like a dodgy set of legwarmers.’ minxlj.tumblr.com
’This logo is f***ing s***. Feel free to quote me. It doesn’t look like 2012 (which is apparently what it’s based on) and it doesn’t look professional: it does, however, look like a f***ing disaster area, so it probably suits the Olympics rather well.’ devilskitchen.me.uk
’Can you imagine how *old* that Olympics 2012 logo is going to look in 2012? It’s from 1992. Or 1982.’ ruperthowe, Twitter
’How much of my money did they blow on this pink day-glo pig’s abortion of a logo, I wonder?’ mreugenides.blogspot.com
’The whole thing is a great big steaming pile of cack, and the logo is no better either. Frankly, the guy who designed the ’Tiswas’ logo should sue!’ scotsandindependent.blogspot.com
Salt Events and Lily Allen Shake Things Up in London’s Brick Lane…
Salt Events was selected to design and produce the flagship launch event in London for the European launch of LG Electronics’ Full HDTV range. LG wanted a 2 day dealer trade show to invite all their UK dealer principals to, plus a glamorous star studded press launch party.
The red carpet was well trodden as guests flocked to the main event where a busy stage line up included T4’s Miquita Oliver who compered the evening, infamous illusionist Jon van der Phut, and the headline act Lily Allen who performed an amazing 45 minute set before making way for Primal Screams front man Bobby Gillespie, who DJ’d until the early hours.
This prestigious event was held in London’s cutting edge Brick Lane where Salt transformed a white space within the Truman Brewery into an amazing brand experience. LG’s TV’s were used everywhere within Salt’s design to demonstrate the amazing reality of the Full High Definition image. Salt worked with LG’s marketing department to link the design to their latest marketing campaign “Don’t watch it live it!”.
Various lifestyle zones were created including a funky living room and a lush garden incorporating the Full HDTV screens in to the design. Celebrities including Jade Jagger, Noel Fielding, Peaches Geldof, Camilla Al Fayed, Rhys Ifans, Meg Matthews and Mica Paris chilled out in front of a flickering Full HD fireplace, admired amazing Full HD works of art and watched Full HD fish swimming in an enormous tank. Full HD flowers bloomed amongst the foliage in the lush digital garden.
Whole Foods hopes its organic chic will sprout in London this week
Tasting stands, organic apples stacked ceiling high, yoga and an organic pub — supermarket shopping in Britain is about to become a lot less mundane.
Whole Foods Market, America’s most successful organic supermarket chain, opens its massive flagship London store next week.
Some analysts say it will become a destination store. Others warn that the company faces an uphill battle to gain a foothold in an already overcrowded domestic supermarket sector.
Either way, Whole Foods — founded 30 years ago by Texan John Mackey, a Birkenstock-wearing, chicken-keeping advocate of natural foods — is jumping, rather than wading, in.
The company’s new store in the affluent neighborhood of Kensington will stretch across three floors of a former art deco department store, making it far bigger than any existing grocery store in Britain. It plans to follow that up with another 30 to 40 stores across the country.
Like Whole Foods stores across the United States, the focus is on fresh, organic, natural food. There will be no artificial flavors, colors, sweeteners, preservatives or hydrogenated fats and customers will be paid about 10 cents for each bag they supply themselves.
More than food
There’s also more than just food. Along with offering facials and chair massages, the company will sell clothing, towels and linens made from organic cotton.
"What they offer is breadth and depth of range," said Bryan Roberts, an analyst at Planet Retail. "People will travel into London to visit this store."
But others are not so sure.
"It’s a leap of faith, even though the market is theoretically favorable," said Robert Clark, an analyst at the Retail Knowledge Bank consulting group.
Britain’s supermarket sector is much more competitive than in European countries like France, where retailers are not allowed to sell at below-cost prices, and the United States, whose vast size means that many market players — and the resulting competition — are largely regional.
As retailers generally divide along the lines of those selling cheap goods and those offering upmarket products, Whole Foods is positioning itself at the top end of the British market, hoping to grab a big slice of a market worth around $26 billion.
Top Conference And Event Venue In East, Offers Improved Fare
Clients at one of the region’s top conference and event centres can look forward to even higher standards of catering. CEME, the unique conference centre for East London and Essex, has appointed a new catering company, ARAMARK, which began all catering provision at the iconic venue on May 12.
Lisa Keddie, Events Manager at CEME said: “We have an outstanding conferencing and exhibition facility here with extremely high satisfaction ratings and levels of repeat business – we’re confident that ARAMARK will provide catering of a similarly high standard that will delight our clients.”
Lisa continued: “We know our clients require quality, flexibility and great value, and ARAMARK is already demonstrating a clear understanding of our needs and delivering on those objectives. Whether a client requires a simple buffet, full meal options or specialist needs such as halal or West Indian dishes, we know we can meet those expectations”.
The café at CEME, branded Go, also provides a full cafeteria style service for onsite staff and students throughout the day. Staff from nearby businesses are also welcome to use the facility, whether for a quick lunch or just a Starbucks coffee.
Scott Wallis of ARAMARK commented: “Understandably, we are delighted to have been appointed by CEME – being associated with a top conference and learning centre is an important testimonial to our catering expertise. Employing customer-focused staff, and providing a variety of great food at fair prices is expected. But offering healthy eating advice, ethnic options and using local produce differentiates ARAMARK from many ordinary caterers.”
CEME is a world class, not-for-profit business and education environment with flexible conference facilities that stretch from a 120 seat capsule with full a/v provision for product launches or seminars to small meeting rooms for interviews or team briefings.
Full details of the options at CEME can be found on their website www.ceme.co.uk.
WIN 2 VIP Tickets Worth £2,000 to La Dolce Vita’s Grand Prix Ball!
The Grand Prix Ball, now in its 12th year, is for the first time being held in London’s most prestigious venue, The Royal Albert Hall on Friday 6th July.
An incredible line up of entertainment will ensure this is London’s "party of the year". Great food, Magnums of champagne on each table, fine wines and colourful cocktails all add to the splendour of this high octane event that precedes The British Grand Prix.
This years Charity to benefit from the Event is CLIC Sargent, hosted by Eddie Jordan who is the patron of CLIC. From 1.00am onwards the After Show Party begins at Wardour Soho where guests can continue partying until the early hours in traditional Grand Prix Ball style.
Please click on the link here for full details.
