Industry News Dec 07
Posted in News on December 5th, 2007She Magazine Teams with Walking Charity
LONDON - Women’s title She magazine is set to become the official media partner of the health charity Walk the Walk.
The charity is the outfit behind well-known money-raising walks such as Power Walking marathons, The Playtex MoonWalk, The MoonWalk Edinburgh and The SunWalk in Bristol, all of which raise money for breast cancer.
NatMags-published She will be the official sponsor for all of the Walk the Walk challenges in 2008, including events in London, Edinburgh and Bristol.
The She editorial team will take part in The Playtex MoonWalk in May 2008 as well as featuring articles on breast cancer and healthy living throughout the year.
To date, Walk the Walk has raised in excess of £35 million for breast cancer, raising a record £7.6 million in 2007.
The Media Summit 2008
Designed to provoke thought among global leaders and to challenge assumptions. Broadcast, Screen International and Q magazines bring you The Media Summit 2008.
Building on the huge success of the inaugural 2007 event, they yet again bring, to one room, a group of top executives and creative talents from TV, film, online, advertising, games, music and telecoms to create the same crucible of hot ideas.
Speakers are world class. There will be creative and strategic leaders from across the communications’ business, willing to share their own thoughts and to discuss how businesses can respond to the challenges and seismic shifts in technology, viewing and listening patterns and platforms, content production and distribution.
What does this mean for the audience? You’ll be inspired, able to meet and talk to visionaries, see the bigger picture, mould the future and take your business above and beyond expectations.
The agenda asks you to think and to respond to the challenges facing the media industry:
- Digital distribution is changing business models forever
- Businesses need new ways to connect to the media savvy consumer
- Companies must understand how to navigate games, virtual worlds and social networks
- Entertainment formats are evolving and the creative process changing
- Here are just a small number of companies who attended last year:
AOL Europe, BskyB, BBC, BT, Buena Vista, Carlton Screen Advertising, Channel 4, Chrysalis Radio, Discovery Networks Europe, Electronic Arts, First Movies, Global Talent, Granada International, Grant Thornton, Hat Trick Productions, Heart, Initiative, ITV, KPMG, Lloyds TSB, Mediaplanning, MTV Networks, Napster, NBC Universal, Nickelodeon UK, NRK, OMD International, Optimistic Media, Paramount Comedy, PricewaterhouseCoopers, Ragdoll Productions, Red Bee Media, Time Warner, Virgin, Vizeum, Vue Entertainment, Walt Disney International, Warner Bros, Yahoo
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Brit stars join international line-up for World Aids Day events
A host of British stars did their bit to mark the 20th anniversary of World Aids Day over the weekend. X Factor judge Sharon Osbourne hosted a bash for Elton John’s Aids foundation on Saturday at a London nightclub, assisted by her daughter Kelly. Among the performers lending their talents to the gig were Girls Aloud, Westlife, the Sugababes and Sophie Ellis-Bextor.
And there was one lucky audience member who went home with more than just memories of a great night out. In a moment of spontaneous generosity Sharon, 55, threw her diamond ring into the crowd. "The ring was worth £30,000," revealed her spokesman Gary Farrow. "Sharon was in a great mood, there was a great crowd and it was a poignant event."
In South Africa more home-grown talents were also lending their voices to the cause, taking part in a ten-hour music extravaganza in Johannesburg. Jamelia, Razorlight’s Johnny Borrell, and jazz sensation Corinne Bailey Rae shared the stage with Annie Lennox and rapper Ludacris.
Supermodel Naomi Campbell also put in a surprise appearance at the Ellis Park Stadium for the event, which was organised by Nelson Mandela’s 46664 Aid’s campaign, named after the prison number assigned him during his 27 years in jail under the apartheid regime. Mr Mandela also addressed the crowds, accompanied by his wife Graca Michel.
Londonlaunch.com creates event planner application for Facebook
londonlaunch.com has created an Event Planner application for online social networking site, Facebook.
The application allows Facebook users worldwide to plan corporate or private events online, and provides access to the best of London’s venues, restaurants, hotels, caterers and other event suppliers.
“Our application allows Facebook users to access to our directory of top London venues and event suppliers from directly within their profiles,” said Mark Westguard, IT director of londonlaunch.com. “The meetings and events industry is all about networking, making Facebook a perfect platform for us. We will continue to develop our application on Facebook to ensure we maintain our reputation as the premier event management resource online.”
londonlaunch.com plans to expand its Facebook application to include its other directories, which cover cities such as New York, Los Angeles and Toronto.
IMIE adds luxury to British Motor Show
IMIE, organiser of the British International Motor Show, is planning a revamped 2008 event that will see an array of supercars, luxury vehicles and sports car classics at Excel London from 23 July to 3 August 2008.
The docklands venue’s Platinum Suite will make way for a private viewing area of 25 luxury vehicles called The Ultimate Collection. Car brands including Ferrari, Maybach and McLaren SLR have taken space in the venue’s conference suite, which will host private hospitality viewings for high earners twice a day.
As part of the deal, each manufacturer has also agreed to a public presence in the rest of the show. One of the perceived failings of the show’s debut outing in 2006 was the absence of aspirational car brands.
Outside the building, last year’s BMW feature area will be replaced by The Heritage Enclosure, featuring a collection of around 80 vehicles from the past 50 years. A track built around the front of the venue with grandstand seating will feature the classic cars racing five times daily and the orchard area will be transformed into a VIP champagne enclosure. Mini, which last year exhibited in the area, has agreed to take floor space indoors.
BMW has yet to agree a presence at the exhibition but, according to IMIE marketing director Kirsty Perkinson, discussions are still ongoing. She said: “Next year’s Motor Show will be a show for everyone. The popular features such as the Land Rover Experience, Motor Theatre and the Motor Show Music Festival are returning while new areas such as a four-by-four goldmine adventure, kids’ zone and an environmental theme throughout the show will give it a wider appeal.”
The 2008 show aims to attract more than 550,000 visitors and draw around 250 exhibitors.
