Diploma in Festival Event Management (Dip. Festival Man.) with PR, Marketing, & Sustainable Festival Management modules by Distance Learning
INTRODUCTION
Festivals are gaining popularity world-wide. Previously the domain of hippies and the music obsessed, festivals of all kinds have now entered the mainstream. Hundreds of festivals for people from all walks of life will take place this year. These festivals require expert organisation to balance safety with hedonism and attention to detail with high end creativity.
This Distance Education course will enable participants to develop an innovative and multi-skilled approach to planning, managing and co-ordinating Festivals. It will also enable them to appreciate the value and importance of skilled Festival Management in an organisation or as a Festival Management professional.
The course also includes a substantial Public Relations module.
COURSE CONTENT
Event Management Planning
Managing Event Planning Schedules; Feasibility Studies; Identifying Event Goals and Listing Objectives; Event Organisational Charts; Duty Rosters; Record Keeping Mechanisms; Recruitment; Reviewing Event Contracts and Agreements; Troubleshooting Event Co-ordination; Creation and Presentation of Proposals to Clients.
The Role of the Event Manager
The Key role of the Event Manager in the Planning Team, Outlining Core Roles and Responsibilities, Team Dynamics, Task and Event Timelines, Maximising Staff and Physical Resources, Planning and Co-ordinating Team and Suppliers, Decision Making, Contingency Planning.
Co-ordinating Events
Developing Creative Elements; Scheduling Entertainment; Site Planning and Inspection; Analysis and Management of the Registration and Admission Process; Providing Adequate Event Security; Planning Event Protocol Requirements; Co-ordinating Event Speakers with additional Entertainment for maximum effect; Identifying Appropriate Food and Beverage Menus; Event Contingency Planning.
Event Planning Documentation
Event Contracts and Agreements, Troubleshooting Event Co-ordination, Preparing a SWOT Analysis to Identify the Vulnerable and Promotional Elements of the Event, Creation and Presentation of Proposals to Clients.
Project Management
Project Management: Planning, Organising, Leading, Controlling; Phases of Project Management: Initiation, Planning, Implementation, Event, Showdown, Project Evaluation
Marketing Event Principles
Needs and Motivations of Event Customers, The Market Research Process, Effectively Collect and Analyse Market Data, Reporting the findings to the Team and Client, Elements of the Marketing Mix (Product, Price, Promotion and Place), The Pricing Process and How to Establish a Pricing Plan for your Market, Target Marketing Channels, Promote and Develop a Website and Direct Marketing Strategy.
Marketing the Event
Planning the Event Proposal Strategy; Preparing the Event Proposal; Sending Invitations; Budgeting and Buying Advertising; Publicising the Event; Organising Contests; Merchandising; Packaging and Sales Promotion; Formulating a Public Relations Strategy; Conducting Market Research; Methods of Measuring Marketing Activity.
Event Risk Management
Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice.
Arts Festival Management
Establishing Budget; Choosing Site Locations; Bringing Artists to Your Festival; Signing & Managing Artist Expectations; Handling Displays; Setting Your Art Festival Apart; Developing Marketing Strategies; Sponsorship
Music Festival Management
Media Marketing & Management; Developing Target Audience; Operating Strategy; Choosing Site Locations; Signing & Managing Musician Expectations; Travel & Accommodation for Musicians; Backstage & VIP Passes; Musician Security & Safety; Crowd Control; Identifying Legal Requirements; International, Regional, Local Festivals
Food & Wine Festival Management
Setting Up Vendor Booths; Managing Food Vendors; Managing Wine Vendors; Working with Local Vendors; Operating Strategy; Sourcing & Working with Volunteers
Community Festival Management
Managing Community Expectations; Engaging & Involving the Community; Traffic Control; Sourcing & Working with Volunteers; Generating Sponsorship Support
Film Festival Management
Key Drivers Behind Running the Festival; Establishing a Budget; Choosing the Venue; Operations Set Up; Identifying Legal Requirements
Touring Festival Management
Working to a Budget; Travel between Locations; Volunteers; Sponsorship; International & National Festivals; Preparing a Festival Action Plan; Media Marketing & Management
Event Sponsorship
Determining Potential Sponsorship Market based on the Event Type, Time, Location, Assessing Selling Points of the Festival, Determining Sponsorship Fulfilment Responsibilities, Research and Set Sponsorship Pricing based on Market Factors and Festival Exposure.
Event Evaluation & Reporting
Different Types of Evaluation Techniques, Understanding Options to Evaluate the Effectiveness of a Event, Determine How to Evaluate Speakers and Suppliers, Tabulating and reporting on the Event's Success.
Sustainable Event Management
The Importance Of Making your Event Environmentally Friendly; Benefits to your Clients, Benefits to the Environment. Environmental Standards & Eco-friendly Credentials; Schemes you can adhere to, Options Available. Types of Eco-friendly Events/Suppliers; Eco-Friendly Caterers, Eco-Friendly Venues and Questions to ask them; Aspects of Sustainability within a Festival: Office & Event Management, Travel & Transport, Carbon Emissions, Waste Management, Water Management, Local Environment & Land Protection, Noise & Noise Pollution
Public Relations
Sponsorship; Internal PR functions; Corporate Image; Press and Broadcast Media Relations; Client Relationships; Internal PR; Commissioning and Briefing Photographers; Supplying Material to the Press/Getting Material onto TV and Radio; Organising Seminars; Exhibitions and Conferences; Audio/Visual Aids; Writing Skills (Press Releases, Writing Feature Articles for the Press, In-house Journals and Newsletters); Crisis Management; Corporate Advertising; Brochures and Printing.
ONLINE PR MODULE
The Social Media Landscape
Blogs, Microblogs, Chatrooms, Delicious, Email, Flickr, Twitter, Instant messaging, Message Boards, Mobile Internet , New Media Releases, Online Conferencing, Online Surveys, Pay per click, Podcasts, RSS, Search Engines, SEO, Social Networking Service Sites, Video Sharing, Virtual worlds, VoIP, Wiki and Widgets.
The Internet as a Media
Commercial Implications of the Internet, Social Interaction with the Internet, Web 2.0 and its Implications, Internet Convergence, the Network Effect, Internet Information Exchange, Internet Audience Size and Exposure, Internet Culture and Communication, Transparency and the Internet.
Online PR building blocks
Online Communications Platforms, Online Communication Channels, Online Communication Mediums, Interactivity and Application of Communication Channels, Policy, Optimisation, Monitoring and Evaluation of Online Communications Channels, Online Communications Channels Planning and Implementation.
Social Media and PR strategy
Local versus Global Communication, Landscaping Platforms, Channels and context, Online PR Organisational Analysis and Segmentation, Developing Online PR Strategies, Online PR Tactics and SEO considerations, Online PR Planning, Managing Online PR Risk and Opportunities.
Online Influences on present PR practices
Internet influence on News, Internet Journalists, Economics of Online News Production, Internet Critics and other influences, the PR Practitioner as an Online Publisher, Ethical Internet PR, Truthfulness and Duty of Care, Online Ethics, Debate, Guidelines and Best Practice. Monitoring and Evaluation of Social Media Discourse, Trends and Value. Policy Influences, corporate speak. Implications of Social Media for Corporate Social Responsibility.
Presentation Skills
Preparation and Research; Speech Content; Subject Matter and Objectives; Speech Delivery and Variety; Body Language, Eye Contact, etc.; Presentation Aids e.g. Visuals, etc.; Management of Locations and Audiences; Presentation Structure.
Festival Management Project
The project is an important part of the course. Each course participant is given a project brief. Participants are asked at the end of the course to produce a Festival Proposal with their recommendations to the examiners. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops proposal-writing and creative skills.
METHODS OF LEARNING
Online Lecture Modules, Subject Expert Feedback Sessions after each Module, Practical Case Studies, End of Module Assignments, etc.
SUBJECT EXPERTS
The Fitzwilliam Institute Group maintains a panel of qualified Subject Experts.
WHO SHOULD APPLY
Anyone working in Event Management, in a senior or support position, or those who wish to make a career change to Festival Management. The course will also benefit anyone who has Festival Management as part of their job specification.
QUALIFICATIONS
Successful students qualify for the Diploma in Festival Management (Dip. Festival Man.). The Diploma is awarded at Distinction, Credit or Pass Level.
Start Date
Enrolment for this course will commence on the 18th May 2012.
Course Duration
14 weeks to 1 calendar year depending on individual progress.
APPLICATION PROCESS
There is no application form. The course can be booked and paid for online through our website at our payments page. If you have any additional queries after reading this brochure we simply ask you to contact us by phone or email and ask to be booked in for a consultation; we will then arrange a time convenient for you.
FEES
£995
All course material is included in the fee. Fees are payable by credit card, debit card, bank draft, cheque or PayPal. All fees must be paid before the course starts.
Brochure
Request a Brochure for this Course.
Disclaimer
Every effort is made to ensure accuracy, however responsibility is disclaimed for any error or omission in this website.
Distance Learning Courses, as part of the Fitzwilliam Institute Group, closes on Bank Holidays and for a number of days at Christmas and New Year. Distance Learning Courses reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this web page. Fees are not refundable unless the course is cancelled by Distance Learning Courses. Distance Learning Courses are provided by the Fitzwilliam Institute Ltd.
