Certificate in Internet Marketing (Cert. IM.) by Distance Learning
Internet Marketing has emerged as a Powerful Tool in the Management of the Web, E-mail, Interactive TV and Wireless Media areas. Search Engine Advertising and Optimisation are the Mechanisms employed to Promote, Publicise and Profile. The landscape of marketing has changed dramatically in the face of this exciting medium.
Introduction to Marketing and the Marketing Concept; Barriers to Marketing Implementation; The Marketing Environment - Political, Economic, Social and Technical Factors; The Market Information System; The Market Research Process - Collecting and Analysing Data; Reporting the Findings. Marketing Management: Marketing Management and Planning; Organisation and Management of the Marketing Department; Corporate Planning; SWOT Analysis, Competitor Assessment and Business Strategy; Product Portfolio Planning - Models and Management; Developing a Marketing Plan - Implementation and Control; Market Segmentation, Targeting and Positioning.
RSS Feeds, Public Relations Writing, Articles and Press Releases, Web Public Relations Campaign Management, Articles and Print Media, Press Release Writing, Successful Article Writing, Effective Press Releases, Media Outlets, Outsourcing, Dealing with Distribution Companies, Frequency of Press Releases and RSS Feeds.
Hits, Page View Analytics, Recording Visitor Statistics, Time of Visit, Keyword Phrase Used, IP Address Information, Arrival and Exit Pages, Logfile versus Page Tagging, Click Tracks and Google Analytics, Benefits of Web Analytics.
The Content Factor, Search Engine Algorithms, Impart, Spamming, Online Advertising, Keyword Strategy, Link Relevancy, Ranking by Ethical Means. Practical Exercise - BMW Case Study.Search Engine Link Management: White Hat Optimisation, Link Exchange, Web Directories, Long Term Online Planning, Web Analytics, Web Page Tagging, Server Log File Interpretation, Building Quality Links, Link Farms and Link Exchanges, Site Maps.
Key - Genetic Modifiers, Location, Price, Types, Industry Specific, Keyword Tools. Keyword Phrase Research, Keyword Buying Phrases, Focused Product Related Pages, The Tier System and Keyword Evolution, Choosing Keyword Density, Effective Keywords, and Regionalisation of Keywords.
Google Adwords features; Adwords Policies; Google Adwords Distribution; Google Adwords Pricing and Ranking; Position Performance; Google Account Creation and Navigation; Google Keyword Matching; Google Location Targeting; Google Text Ad Creation; Google Reports, Analytics and Conversion Tracking
Introduction to Social Media and Social Networking, How Social Media is transforming the way
we do Business, Facebook, Twitter, YouTube, Running a Social Media Marketing Campaign, Measuring the Success of
Social Media Marketing.
Preparation, Content, Structure, Delivery, Visual Aids, Management of Locations and Audiences.
The project is an important part of the course. Each course participant is given the project brief. Participants are asked at the end of the course to produce an Internet Marketing Pitch Proposal with their recommendations to the examiners. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops pitching skills.
Online Lecture Modules, Subject Expert Feedback Sessions after each Module, end of module assignments. etc.
The Fitzwilliam Institute Group has a panel of Subject Experts with experience in the Industry.
Anyone working in Marketing or Advertising in an entry or support position or those who wish to make a career change to Internet Marketing. The course will also benefit anyone, such as a P.A., who has internet marketing or online advertising as part of their job specification. Selection is based on application.
Successful students qualify for the Certificate in Internet Marketing. The Certificate is awarded at Distinction, Credit or Pass Level.
Enrolment for this Internet Marketing Course will take place on 20th January 2012. For more information, contact us on 020 7812 0708
Application for this Internet Marketing Course is available immediately online through our Internet Marketing Course Payments Page.
6 weeks to 6 months depending on individual progress.
£495
Fees may be paid online through our Course Payments Page. Alternatively payments can be made by cheque, bank draft, credit card, debit card or bank transfer.
All fees must be paid before the course begins.
Request a Brochure for this Course.
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Event Management Courses, as part of the Fitzwilliam Institute Group, closes on Bank Holidays and for a number of days at Christmas and New Year. Event Management Courses reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this web page. Fees are not refundable unless the course is cancelled by Event Management Courses. Event Management Courses are provided by the Fitzwilliam Institute Ltd.
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Fitzwilliam Institute Group, 175-185 Gray's Inn Road, London, WC1X 8UE Tel: 020 7812 0708 Fax: 020 7812 0650
