Wedding Planner

Posted in Jobs on 08 April 2015

The Perfect Wedding Company is a bespoke complimentary wedding creation service working alongside some of the most prestigious event catering companies in London. As part of the Crown Group, we have excellent relationships with some of the most highly acclaimed venue, catering, and hospitality suppliers in the industry.

An exciting opportunity has become available for 2 Wedding Sales Executive’s to join our team. The successful candidate will work closely with some of London’s most prestigious venues and award winning caterers.

Job Role
As an experienced Wedding Sales Executive you will be required to:

  • Identify and develop new sources of potential business.
  • Employ proactive sales skills via phone and email as well as attending promotional events to promote company services and convert enquiries into confirmed business.
  • Liaise with other members of Crown Group Sales Team to actively promote sales opportunities, exchange information and increase professionalism.
  • Maintain a level of appointments weekly to maintain relationships with venues and wedding planners, as well as developing new relationships.
  • Attend client and Perfect Wedding Company / Crown Group events where required to promote Perfect Wedding Company and Crown Group products and provide a full report post event.
  • Accommodate meetings and tastings with clients to suit their requirements whether after standard working hours or at weekends.
  • Be familiar with our wedding menu selection for the purpose of tastings.
  • Achieve sales activities within specified time scales as directed by Customer Services Manager and Group Development Director.

The Person
The successful candidate will have the following experience and skills:

  • Experience in a similar role.
  • A strong knowledge of wedding trends
  • Highly organised with immaculate attention to detail.
  • Strong proactive selling skills
  • Strong Communication Skills both written and oral.
  • Strong leadership and motivational skills.
  • Ability to represent Perfect Wedding Company and Crown Group in a professional manner at all times.

We offer a competitive salary and career progression within an award winning catering and venue company.

Closing date for applications: 24th April 2015

We regret that we are unable to respond to all applications, therefore only shortlisted applicants will be contacted within 7 days of the closing date.

Salary: £23,000.00 /year

Please apply here.


Posted in Jobs on 08 April 2015

AndersElite are looking for a Planner (Graduate, Planner or Associate Director level) to join our client, on a permanent basis starting ASAP. The role is based in Birmingham, with a salary ranging from £20,000 to £43,000 per annum plus package, depending on experience.

The successful candidate will have the following duties:

  • To secure and manage instructions within the existing portfolio and relationships with clients and others in the local planning and property market
  • To identify and lead on major bids for work
  • Target and expand the diversity of the Planning client base
  • To meet and exceed financial performance targets
  • To ensure debtors and disbursements are always at an acceptable level
  • Prepare fee forecasting and departmental cost budgets
  • To continually strive to improve working practices and client service delivery for the whole team
  • To provide an informed view on national developments and trends in Planning
  • To monitor and ensure effective and efficient co-ordination of internal resources
  • To liaise (where appropriate) with other operations and services, particularly in relation to the Planning, and Development Consultancy Division
  • To represent the company and the full range of property related services available to clients 

The ideal candidate will have:

  • Proven experience in Planning
  • MRTPI or MRICS qualified or eligibility to apply for membership
  • Relevant qualifications in Planning and Development
  • Computer Literacy, specifically in Microsoft Office
  • Demonstrates the ability to make effective presentations to clients
  • Able to develop business planning skills including fee forecasting and fee proposalsCustomer Focus
  • Relates the implications of events and trends to the bigger picture
  • Seeks to improve personal and team service delivery
  • Communicates and converses well and is clearly understood by others in team
  • Uses thorough and effective data gathering techniques in all aspects of the work
  • Experienced and capable presenter, both of technical and business matters
  • Demonstrates confidence and understands own strengths and weaknesses
  • Highly organised
  • Manages own time and exercises good commercial judgement to maximise fee earning potential

If you are looking for work at the moment, or you would be interested in other opportunities, please send here an updated CV ASAP.


Meetings & Events Co-ordinator

Posted in Jobs on 08 April 2015

At the Coppid Beech Hotel in Bracknell, Berkshire we are looking for a Meetings & Events Co-ordinator to join our professional Revenue team.

To assist in every aspect of organising an Event, which will include anything from a small board meeting, to a large wedding, and everything in between. In this role you will meet with customers to ascertain their requirements, compile quotes, receive and confirm bookings, and source the supply of specific events-related services (e.g. entertainment, trimmings, etc)

It is essential that you have excellent communication skills, the ability to establish and maintain good working relationships, strong and accurate administration skils and excellent IT skills. You will need to be customer orientated, able to work well alone or as part of a team and work well under pressure.

Experience of engaging with a wide variety of people at all levels and of presenting a highly professional customer-facing service to all users of the facilities is essential, along with a minimum of 2-5 years previous experience of event organisation, preferably gained within a hotel.

The hours for this role are mostly Monday - Friday, but some occasional out of hours working is required, depending on the nature of events organised.

Benefits include 28 days holiday, free use of leisure club facilities, workplace pension, various discounts within hotel and group of companies, free meals on duty.

Please email your CV and cover letter including your salary expectations and your current notice period to the HR Department.

Salary: £20,000.00 /year

Required experience:

  • Hotel Events Administration: 1 year

Please apply here.

Entertainment & Film PR

Posted in Jobs on 08 April 2015

Sterling Media is an international and award-winning PR and Marketing consultancy working with UK and international luxury corporate, entertainment, luxury, automotive, major charity clients.

We are a seeking tenacious and proactive Senior Account Executive/Account Manager with a minimum of 2 years agency PR and Marketing experience to handle the end to end publicity and marketing campaigns for international films, major red carpet premieres and celebrity charity gala events.

Candidates would work across our retained clients and deliver campaigns to the highest standard.
International marketing/PR experience would be at an advantage.

Other client sectors at Sterling Media include professional services, luxury, automotive and public affairs.


  • This role requires you to deal with journalists across entertainment, film, arts, culture, celebrity media on a daily basis and you will need to build strong professional relationships with them and other useful industry contacts
  • You should be able to hit the ground-running and have good knowledge and experience of handling 360 degree PR campaigns. This should include generating stand out, national and high end media coverage to securing awareness for clients in the form of thought-leadership speaker opportunities, awards submissions and brand collaborations to measuring and evaluating campaigns
  • You will be required to support traditional PR activities with marketing, social media and promotions to support the client to generate sales leads and data capture; you will need to identify suitable brand partners to co-share/target markets too
  • Celebrity / talent management experience would be key to the role
  • Access to celebrity and other influential entertainment contacts would be an important requirement
  • Knowledge and hands on expertise of implementing social media and marketing campaigns would be beneficial
  • Crisis and issue management experience would be key
  • Managing teams and servicing clients including the development of internal and external plans, conducting audits and high-level research, drafting status reports, brainstorming new ideas to create exciting new PR ideas, overseeing the draft of all copy-writing from press releases, briefing document and status reports, and meeting client deadlines is a key function of this role
  • You will be required to support the CEO to develop existing and new client proposals
  • Event management support would be an important facet of the role such as for red carpets, interviews, screenings, junkets, media briefing, press conferences etc


  • Multi-tasking ability with experience of working on multiple clients at any given point
  • Excellent verbal/written communication and research skills are a must
  • Creative & critical thinking and problem solving skills
  • Exceptional organisation and planning skills with great attention to detail
  • Self-starter with an ability to work under their own initiative
  • A true team player
  • A passion for the industry they are applying for

Please apply here.

Festival Project Manager

Posted in Jobs on 08 April 2015

Job Description

Attitude is Everything improves Deaf and disabled people’s access to live music by working in partnership with audiences, artists and the music industry.

We have an exciting opportunity to join the team as Festival Project Manager, taking responsibility for delivering our Charter of Best Practice project to festival and outdoor events producers.

Over 100 organisations have signed up to the Charter so far, including 30 festivals, ranging from 2000trees and Festival No.6, to Reading, Download and Glastonbury. The Festival Project Manager will support those that have signed up to honour their commitment to improve their accessibility each year, whilst forging relationships with new festival partners.

The role will lead on delivery of all aspects of our festival work, from organising mystery shops to collect feedback, advising events producers on improving accessibility, writing guidance and tools to share with the festival sector, recruiting and managing volunteers to work at events, and evaluating the impact of our work.

It’s a permanent full-time position, joining our Project team under the stewardship of our Senior Project Manager. 

This is the perfect job for someone who is passionate about live music, loves working at events and strongly believes in equality. We’re looking for a proactive and creative problem solver, with a positive approach to offering practical advice.

Please apply here.


Events Co-ordinator

Posted in Jobs on 08 April 2015

The Company
A rare opportunity has arisen for an Events Co-ordinator to join Media Business Insight Limited (MBI), across the film, TV and advertising industries working with the brands: Broadcast, Screen International, Shots, ALF and Brad. MBI owns a unique digitally-led portfolio of leading multichannel, subscription-based brands offering content and insight to key decision-makers and creatives in the media industry.
MBI also has an impressive portfolio of events including prestigious annual awards, conferences and bespoke events. Based near Old Street, you will be joining a close-knit events team in a friendly and professional environment, with a reputation for hosting high quality, and very successful events.

The Role
As Events Co-ordinator you will be expected to complete a wide range of activities requiring clear communication, excellent organisational skills and attention to detail. You will have the opportunity to work across all brands and event portfolios – ensuring no two days are the same!
You must work well under pressure, ensuring the smooth and efficient running of an event, providing support to the Events Managers. You will also liaise with speakers, sponsors and guests; assist in preparing promotional materials and book travel and accommodation for festivals & events.
Event management experience is not essential however the successful candidate is likely to have had a previous role in administration/events/hospitality.

Key duties will include

  • Being the key point of contact for speaker communications
  • Helping with pre and post event administration – registration, event branding, database management
  • Onsite - support the Events Manager including speaker/delegate liaison, tech checks, registration
  • Venue and production logistics support
  • Support the team in the fulfilment of sponsorship deliverables
  • Maintain the speaker database
  • Research new venues in the UK and internationally

.Qualifications & Experience

  • Educated to degree level or equivalent
  • Basic marketing knowledge is an advantage

Skills & Competencies

  • We are looking for someone with a big personality and fun, hardworking nature. You will have some solid events experience and the ability to hit the ground running. Your skills and experience will include:
  • Strong organisational and planning skills able to manage and prioritise a busy workload and meet deadlines.
  • Ability to gather and analyse information from suppliers and contractors.
  • Excellent communication and interpersonal skills
  • Excellent time management and organisational skills
  • Knowledge of Microsoft Office.
  • Good problem solving skills.
  • Keen interest in keeping on top of latest industry trends – venues/technology/suppliers

Personal Attributes

  • Team player
  • Organised, self-motivated and reliable
  • Confident, self-sufficient and accountable
  • Positive and possess a good sense of humour
  • Remain calm and professional under pressure

Salary is 17k to 19k

Required experience:

  • administration/events/hospitality: 1 year

Please apply here.

Event Coordinator

Posted in Jobs on 08 April 2015

This specialist open air events company is looking for a new Event Coordinator on a temporary contract.

We deliver events, bars, catering and manage parks and open spaces in relation to events on behalf of clients. We also on occasion deliver in house events across the country and Europe.

Our Event Coordinators are required to assist in the delivery of our event contracts and our owned events. Event Coordinators might be required to take ownership of contracts / specific events and deliver them independently. More often, particularly with medium to large scale events, you will be given responsibility for specific tasks in relation to each event, however flexibility and adaptability will be required as roles and responsibilities may change as per event staffing and resource requirements.

The range of projects our Event Coordinators work on includes commercial, community and charitable events. This varies from religious processions to food festivals or performing arts events to open air cinemas and a lot in between.

This temporary contract will start in April and end in October.

Please email to request more information and we will send you an application pack.

Applications must be received no later than 5pm on Friday 10th April with a view to interview the following week.

Salary: £21,000.00 /year

Please apply here.

Top 5 qualities of the successful event manager

Posted in Tips on 08 April 2015

This post is a collective effort of the Linkedin event community trying to identify the attributes that make an event professional stand out.

A few comments. Read all the answers as you may be inspired by the very latest and I can tell by the quality that every single participant made an effort in writing. I am very happy to finally see event professionals exchanging opinions and talking about their experience, you will notice that we will all benefit from this.

The first answer is the one that I thought to be the best. Best means more comprehensive and spot on according to my experience. Nonetheless, you might find that other answers are more inspiring that is why I decided to post them all.


Kevin Jurczyk – National Marketing Director at Branstrator Sunrooms and Basement Systems of America says:

1) Excellent time management-

The ability to coordinate not only yourself, but the scheduling of the entire team helping with the event. It’s all about planning, and re-planning and scheduling.

2) Resourcefulness-

In my opinion, this is the most important. With years of experience in events, there is always something that requires a creative fix. Whether it be a piece of tape, or re-working a display because the display across the aisle looks too much like yours. You have to be very resourceful and use what you have. Ability to pool together the individuals you need.

3) Communication-

Share your ideas and your vision openly with your team. Communicate on a level that is respectful to everyone. Do not talk down to anyone, regardless of their role. Everyone has their part and it ultimately leads to your success, make sure you communicate clearly and respectfully. Accept criticism and be open to new ideas.

4) Passion-

Without passion you cannot over come the bumps and triumph when all seems lost. I can train time management, but I cannot teach passion.

5) Strong will, but a level head-

You have to be able to carry out your vision and sometimes crack the whip to get it done. Resolve problems and issues quickly. And you must be able to stand calm at zero hour when something doesn’t go your way. Your team should look to you for everything, the last thing they need is a shaky leader that makes rash decisions because they crack under pressure.

Chris Donahue – Regional Technical Trainer at PSAV – Presentation Services says:

1 – Excellent Time Management
2 – Good Communicator
3 – Attention to detail
4 – Ability to creatively solve probelms
5 – Staying calm at all times

Chris Catoggio – Independent Event Services Professional says:

Probably number 1 is great people skills. The Event Manager needs to be communicative, with the ability to listen and understand what the client is looking to achieve, as well as being able to convey that concept when selecting and negotiating with vendors.

Number 2 is organized. The event manager needs to coordinate a number of responsibilites and manage many teams simultaneously.

Third, an event manager needs to be flexible. In any event, things can and will change with a moments notice. The event manager needs to be able to, for lack of a better word, PUNT.

Fourth, an event manager must be responsible. Regardless of what goes right and what goes wrong, the success of an event, and all it’s coordinates, is the managers responsibility.

Fifth, a successful event manager needs to be enthusiastic and passionate about what they do. Enthusiasm and passion brings about creativity and generates excitement. Maybe, this should be #1!

David Schenberg – CEO Busy Event – a div. of Panamedia says:

1. Treats everyone as a peer and with respect.. even under pressure
2. A level of experience that allows the client to sleep at night
3. Ability to diffuse an explosive situation
4. Extensive network of trusted professionals they can count on
5. Active exploration and listening skills that translate into critical knowledge

Nicole Price – Event Guru at McCormick & Schmick’s says:

I feel very excited to answer this as I just yesterday experienced my *worst* ever customer service experience … with me being the customer.

Therefore, I absolutely stand for the fact that #1 is:

1- Flexibility with respect to understanding your customers’ needs
2- Strong organizational skills AND the ability to communicate them
3- Accessibility – to your customers and colleagues
4- Grace under fire!
5- Excellent, well-trained team to help implement and run the event

In a nutshell … able to achieve just about anything in a New York minute while keeping a smile on my face, managing half a million other items at the same time and making it all look easy.

But it IS easy, right? That’s why we do what we do.

Kevin R. Johnston, CMP – CEO, Advantage Event Group says:

I think there are may attributes that would needed to be successful; here are my Top 5:

1) Blackbelt Contract Negotiator – Ultimately, the event measurement is two fold, satisfaction and budget. A great event with superior satisfaction is often viewed as unsuccessful when the finances are all in

2) Must have a huge rolodex – you cant me a master craftsman in all areas. Having the ability to assemble the right players that will deliver consistently is a must.

3) Must be respected – if a producer is not respected by his boss, peers and contractors, the results may be good, but never great.

4) Must double as a janitor or fireman – often, dealing with cleaning up messes and putting out fires is part of the job. Quickly, quietly and efficiently. Get it done, then get bact to the task at hand.

5) Passionate – if it is just a job or a paycheck any event planner will be viewed as average. The passion to make it more productive, more exciting ,more more more is what drives this business. Other wise we’d all be eating on white table cloths with votive candles and parquet dance floors.

Dare to be different, take calculated risks and make sure that you have a great team that has your back (and you theirs).

Cher Lon Malik – Office Manager Informatica says:

1. Passion
2. Multi- tasker
3. Flexibility – do not freak out — there will be last minute changes always
4. Charisma
5. Approachable

Rohit Kumar - Ph.D. Student at Carnegie Mellon University says:

To add a one more:

Can’t do everything yourself: Ability to delegate by trusting people, setting benchmarks (past successful events), sharing vision and establishing feedback channels.

Anuroopa Banerjee Gupta – Marketing Communications expert says:

1. Plans for the best -is well prepared for the worst and equipped to turn around the worst to the best advantage. ( I know of someone who was working on a tradeshow. She got the entire booth set up done till 3 am and when next day she arrived at the booth 30 minutes before showtime she realized the Co. president’s profile shot poster has been posted in a manner that his nose got chopped off- She actually got a 7ft x 3 ft poster mounted before the show- she had an extra poster)
2. Has excellent interpersonal skills
3. Is a great negotiator
4. Has excellent time management capabilities
5. Is a driven go getter, self motivated and never crumbles under pressure

Tushar Panchal – Public Relations, Communications, Branding, Corporate Affairs says:

a) Get the Brief right
b) Know your Consumer
c)Work within budgets
d) Time is crucial
e) Never ever lose control

Michael Miller – Director of Sales & Marketing at Tiki’s Grill & Bar / Holokai Grill says:

1. Understanding and exceeding client goals
2. Plan and execute events so that guest enjoy being at the event
3. Follow through
4. Have a critical eye for details (before, during and after the event)
5. Ability to train and retain great staff.

Laura Rivas – Events and Sales Manager says:

1. Attention to details
2. Good organization skills
3. Flexibility to change
4. Excellent communicator
5. Diplomacy (w/ clients and vendors)

James Minella - Event Operations Director says:

I think, just like any position, each person has to identify their strong points and accentuate those assets while identifying their areas of improvement and addressing those on a daily basis. In general, I would say any successful Event Manager is:

1. Be Extremely organized – overly so
2. Maintain a big picture philosophy at all times, meaning you work on ever detail while keeping in perspective the larger impact and goal
3. Be a good – no great – multi-tasker. To successfully run any program you are going need to ensure that 50 things are getting done at once, whether it’s in preparation or execution of the program.
4. Possess strong interpersonal skills. You need to be comfortable realting to and dealing with high level executives, government officials, vendors, co-workers, sponorsor representatives, customers,supervisors, suppliers, full-time staff, part-time staff and more.
5. Be Creative and Flexible. I think these two go together because in the event business things are always changing. Which requires you be flexible to develop a solution and solution comes about as a result of yoru creativity.

Nicole Bennett – Owner, Perry Consulting says:

1. Knows how to listen to understand – your clients are not in this industry and therefore don’t speak the lingo or know what is available. You have to be able to discern their needs.

2. Flexibility – people don’t like block walls, you have to be able to provide options.

3. Enjoy creative problem solving – no matter how well you plan, something will pop up and you must enjoy being able to solve challenges quickly and with the resources at hand.

4. Time management skills – you should know how to multi-task but you should be able to plan your day in a way that gives you blocks of time where you can focus soley on the project at hand. Your end product will be much more thorough. You should also be organized so you don’t waste time looking for things and reinventing forms/files etc.

5. Industry expertise – your clients come to you because they trust you have knowledge in an area they need guidance. You do your customer and the industry a dis-service if you call yourself an event professional if you don’t have the skills/experience to back it up.

Suzan Patrick – Seasoned Meeting & Event Planner says:

Patience is my number 1. Without it, we don’t belong in this arena.
Flexibility is number 2. There are always going to be “fires to put out”, things that change and people who don’t do what they say they are going to do.
3 Listening skills – it’s one thing to listen – and yet another to hear. Hear what’s said and what’s NOT said.
4 Intuition – I think this goes without say many times, but a keen intuition – being able to foresee things, predict what may need to happen (or not)….is very important.
5 Finally, I would say organizational skills. The best planners I’ve worked for/with are the ones with binders with tabs, sticky notes, checklists, to-do lists, etc. We are a rare breed (and we’re not all Virgo’s)! Planning events requires the ability to think on your feet, but remember it all!

Nicole Jensen - Independent Events Services Professional says:

1 – Fantastic self-discipline. I’m still learning this one.
2 – Expert in listening so that one does not make the event turn out how they want it, but how the client wants. In the long-term this also means market research. Listen to your market and customers.
3 – Flexibility. Management means problem solving. Keep those ideas and options coming!
4 – Time management, naturally.
5 – Personality. You cannot expect to manage people’s “super happy fun times” with a blank character!

Petra Johansson – Independent Events Services Professional says:

In no particular order…

1. Strong organisational skills, ability to multi-task
2. People orientated and approachable
3. Strong communicator
4. Ability to quickly find easy solutions to any problems
5. Have a passion for event organising

Betsy Fowler – Events Services Professional says:

It would seem we all agree you need to be organized and come prepared for the worst. But from step one you need to be able to listen. This will put you in sync with your client and your team and let you stay at least half a step ahead. All that and a sense of humor (and perhaps a little Jimmy Buffett “if we weren’t all crazy we would be insane”) equal a successful event planner

paula entwistle mille – account manager at ketchum says:

besides all qualities related pretty much to working at PR/comm. agencies etc I would add:

-problem solver by nature.
-predict all sorts of problems at the event and look at individual logical solutions to each.
-Know each and every vendor of every little thing to produce even at a personal level.
-creative profile if you are to create the event/the story behind the show and above mentioned characteristics if you are to executive and manage it on the daily basis

Jose Farias – Event resource specialist says:

Learn, Teach, Focus, goal, reward.
To keep relations and create new ones.
to create teamwork with the winning attitude to rice from the competition.

A true leader.

Doyle Slayton – Executive Director & Sales Strategist at SalesBlogcast says:

1. Organized
2. Leadership
3. Steady
4. Creative
5. Connected

Chandrabhan Gupta – Management Consultant & Expert Banks Security says:

1. A great show management skills.
2. On Time Event management skills.
3. Ability to work out and provide best economical infrastructure for the event.
4. A flowless Event coordination skills.
5. A good crowd controller.
Above 5 qualities are required for a successful event manager.

Greg Ruby, CASE CEM CMP – Experienced Event Management Specialist – Baltimore Convention Center says:

1) Be detail-oriented, but don’t sweat the small stuff. Focus on the more important items with the bulk of your work, but do a cursory check on the less important items.
2) Never let them see you sweat! Always remain cool, calm & collected when dealing with other people, while you may be a bundle of nerves on the inside.
3)Have a sense of humor. We are not talking rocket science here. Have fun with the work and the peope you work with, and in most cases they will want to work with you again in the future.
4) Be well connected. You can’t do it all and are going to need help. Have names in your rolodex of people who can help you.
5) Think outside the box. Just because it has always been done that way doesn’t mean that it still has to be done that way. Take risks and be bold.


-Value for money
-Image Enhancement of client
-Crisp & precise time management
-Event Concept to match Corporate goals
-Customized new event -each time

Sanjeev Kotnala – AVP and National Head. Brand Communications. Bhaskar Group says:

SUCCESFUL EVENT MANAGERS are like the events- or alumni of an institute. Its success of their event that get then the tag of being successful and they are as good as the last assignment.

Hence in my view what is needed are
PASSION: The job of event manager at any stage turns out to be a thankless job. The person must have an internal passion and zeal to overcome simple failures and learn fast to be able to work on the newer assignment.

KNOWLEDGE AND BUSINESS SENSE: He must understand the business as well as the covert and the overt business and professional reasons for the event to be happening. And hence must be in a capacity to provide the right input and direction.

SWISSKNEIF: He must be like a multi dimensional multi tasking perosn with no hitch in rolling his sleeves at times to overcome the shortage of resources otr while trying to last minute crisis management.

MANPOWER MANAGER: It’s the main resource that he works with and here his methods to excite motivate or reprimand are essential the tools he plays with. This may in fact be one of the most important factors.

CONSISTENCY-: He moves through a ladder of confidence- trust-faith and respect. And hence he must- do something like he does everything. It holds back any surprises and builds in a level of trust required to have a successful event.

Communication- networking- keeping all on loop- exploitation of the situation are some other factors- but the top 5 in my view have been listed above.

Ramesh Chetwani – SPEX Manager, Informedia India says:

Well, all qualitites mentioned can be rated as Top 5. However, what are the key qualities that will distinguish an Event Manager (EM) with the rest? What are the 5 stars that shine on an EM’s shoulder?

1. Being Pro-active (I was surprised no one mentioned this quality)
2. Intelligent
3. Excellent Salesman
4. Multitasking
5. CRM: Customer Retention Management!

I can back up all with good examples, but then who will finish my book!

Silvia Malesardi – Events management Assistant at Trentino Tourist Board says:

1 a good planner
2 good communication skills
3 playmaker (in relathionships)
4 manage the complexity
5 high self-control

Rita-Eileen Glynn Smith - Marketing, Event Management & Communications Professional says:

I could reiterate what everyone else has stated (and quite nicely I might add), however, I thought I’d have a little fun with this.

You must be psychic – to anticipate what no one else can imagine; You must be modest – there’s no job “too small” that you wont do; You must be clairvoyant – to intuitively understand what hasn’t been communicated or articulated; You must practice magic – because sometimes you’ll be expected to create something out of nothing, and you must like to smile – because come ‘showtime’ – it’s the best feeling ever.

Emma May – Sr. Events Marketing Manager at Athlon Sports says:

Event managers are some of the hardest working people in business today and there are many more than five attributes that make one successful but here are good starts:

1. Strong & pleasant negotiator
2. Extraordinary work ethic and ability to roll up sleeves
3. Always remember who he/she is working for (the client)
4. Calm under pressure/good poker face
5. Detail oriented/good eye for design

Richard O’Malley – Owner-President The O’Malley Project says:

1. Great relationships with quality vendors.
2. The will to get their hands dirty.
3. Motivational.
4. Attentive to the needs of their crews.
5. Desire to create something great, not just get through it.

Jill McClure, CSEP, CMP – Senior Vice President says:

I’ve known many event managers who can organize their way out of a wet paper bag with the lights off. But, these are the qualities that make someone succeed, and not just survive.

1) Understands the business case and financial outcome required for the event
2) Knows how to be a problem solver; events are vehicles for strategic solutions and not just a list of logistics to organize.
3) Provides leadership for the entire team including vendors, stakeholders, clients, staff, etc.
4) Communicates effectively and delegates efficiently
5) Negotiates with an outcome of fair profits, fair deadlines, and fair expectations for all parties involved.

Christopher Noyes, CMP – Events and Progrmas Director at Greater Reston Chamber of Commerce says:

1. Passion
2. Multi- tasker
3. Flexibility
4. Good with People
5. Resourcefulness

Pai Gee-Janssens – Positively Contributing to a Flatter World says:

Cares about overall quality & event success vis-a-vis all event stakeholders -> including the organising team! (o:
Knows how to prioritise
Thinks on their feet
Great at delegating
Not resistant to doing the dirty work when need-be



How to Start an Event Planning Business from Home

Posted in Tips on 08 April 2015

Many Event Planners start out working from home. This can be a great model for setting up an event planning business as it keeps overheads down in those critical early stages of trading and can maximise productivity. If you are considering whether it could work for you and how to make a success of it, here are some things to think about.
When I set up my Event Management company over 10 years ago I started working from home. It seemed like a natural choice and it meant that instead of worrying about paying expensive office rent in the early stages I could focus on building my business. It worked for me and I worked from home for over a year before outgrowing my home office and renting an office.

Many other Event Planners, Wedding Planning and Freelance Event Managers report the same and find it a workable solution for them – either for the short or the long term. Others just don’t seem able to imagine the realities of working from a home base and I have been quizzed and insulted in equal measures by people trying to understand the intricacies of working from home!

Low Costs

An Event Planner can work from almost anywhere if you have a laptop, internet and mobile phone. Most important are your personality and event management skills. Starting out by working from home keeps costs lower as renting office space can be a huge outgoing for a fledgling business and you may not wish to be tied into a long term rent contract from the outset.

Starting from home gives a new business the best possible start during those important early months.

Au Revoir Work Commute!

Commuting to work every day can be time consuming and stressful in terms of both time and travelling expenses and is a part of the day that many would not miss. By working from home you are not only potentially saving on your monthly travel outlay but you are probably removing the big city temptations which are so easy to fritter away money on (coffee, cake, and other high street temptations). Most important though you become more time rich.

If your daily rush hour commute was an hour each way this gives you the chance to extend the productivity of your working day by a whole two hours (if you want to) in the blink of an eye!


Set up a specific workspace which can be your dedicated work area. Ideally have a room that you can close the door on at the end of the day, rather than being reminded about the mounds of paperwork on your desk and hearing the phone ring afterhours!

You can design the space based on your work preferences. Perhaps you want to use a room with a view or perhaps staring at a brick wall would be better for your concentration. Think about what furniture you will need to work – desk, chair, phone, answer machine, shelves/filing cabinet, etc.


Just because you are working from home doesn’t mean you should be any less disciplined. As well as working set office hours some people still choose to dress as if they were still going to an office job everyday. In a creative industry such as the event industry I don’t necessarily agree with this – it makes sense for me to dress more casually on non-client facing days at the office – but do whatever works for you.

When working from home the most frequent questions I used to get asked is “how do you concentrate on working from home with the lure of daytime television?” and “do you work in your pyjamas?”

I think people that asked these questions completely missed the whole point that you are WORKING from home. If you are working for yourself it means that if you don’t work, you don’t get paid! It is up to you but no one else is going to pay your salary for you. Furthermore in my experience running your own business keeps you busy, busy, busy. Organising events is a time consuming operation and organising events and running your own business doesn’t give any time for slacking!

I actually found the opposite in terms of discipline – it is actually hard to switch off and working from home can fudge your work-life balance as the lines are blurred between the two. Whether you struggle to focus or struggle to switch off though discipline has to be key!


One of the things we struggled with as our business grew was storage space. We invested in bigger and better printers, event equipment, marketing materials, banners and so forth, but this investment also takes up space. Furthermore our regular clients increasingly wanted us to hold some of their materials and banners between events which put a further strain on storage space.

When event boxes of literature started taking over the lounge every time we had delegate folders to collate ahead of an event we realised it was time to move to a more purpose built office solution.

Client Meetings

I find that many of our clients prefer us to travel to their offices to meet but if you ever need a space to meet and your home office isn’t large enough/suitable enough there are plenty of coffee shops, hotels and meeting places which offer a convenient place to meet face to face so this need never be a concern.


One of the biggest perks of working from home is the productivity element. As event deadlines get close hours are often long for an event planner and it is great to feel safe in your own home and able to carry on working for as long as you need to. Likewise if you have international conference calls across time zones it is convenient to be able to do this from the luxury of your home office.

Home Working Perks

Don’t forget to update and take out the relevant insurance policies as you should with any business working from a home or office base.

There are however many other perks to working at home too – for example paying no or reduced business rates, tax relief and off-setting a percentage of your household running expenditure through the business. These elements will of course vary from country to country so do look into the realities of this before you take the plunge.

In Conclusion

Perhaps you are currently employed but wanting to test the water by starting to develop your own client base and run your own events for people? You may be part of the rise of 5 to 9 entrepreneurs – those that work evenings and weekend to get their own business off the ground.

Or you may have decided that you want to be your own boss and are simply itching to go it alone.

I hope this article has given you some thoughts to consider and motivation if you are looking to start your own Event Planning Business from home. I would love to hear your advice and experiences of this in the comments below.




7 Productivity Hacks for Event Planners

Posted in Tips on 08 April 2015

Do you ever have trouble focusing or find yourself jumping from task to task in an attempt to keep things running smooth at your events? Finding a way to focus on projects and efficiently accomplish tasks is an important key to event planning career success.
Here are 7 key strategies you can use to increase your focus and improve your productivity:

1. Organize Checklists

One of the most important parts of the day is the 20-30 minutes you spend planning out the tasks you need to accomplish. Set aside time to relax, drink your coffee and plan out what your day needs to look like in order to be a success.

Perhaps you spend the first half of the day working on projects and the second half focused on emails and calls. However you choose to break down your day, taking the time to create a checklist and get organized will help you to stay focused and on task.

2. Turn Off Distractions

If you’re anything like me, becoming distracted happens rather easily. From emails popping up, social media alerts, online articles, cell phones, and coworkers dropping by your desk, it is amazing we get anything accomplished.

After you get yourself organized for the day, turn off the distractions that will take you away from your work. If you have committed to starting a new project, turn off your phone and email alerts until you are ready to move to these types of tasks.

Obviously the ability to be unplugged can vary depending upon your setting. At an event you may not be able to turn off your phone, but if you have prioritized a task ahead of calls or emails, try your best to accomplish this project before moving on.

3. Start Out Small

Certain projects or events can become overwhelmingly filled by an endless to-do list. Conquer this list by breaking your large-scale projects into smaller more attainable tasks.

Some event professionals prioritize tasks from small to large or if you prefer, you could order them from easiest to accomplish to most difficult. Whichever method you choose, find something that works for you and stay with it.

The more routine you add to your life, the easier focus will become. Breaking down your tasks will help you to focus on one step at a time and to not become overwhelmed by the vast scope of your larger event.

4. Stop Multitasking

After you have broken down your to do list, you should try to focus on one project at a time. Multi-tasking is important in our industry, but when you are struggling to stay focused you might want to try seeing one task through to completion before moving on.

The time you spend jumping from task to task can be wasteful and lead to a lack of concentration. By saving this time you can spend more energy improving your events and building relationships with clients or attendees.

5. Properly Utilize a Calendar or Agenda

Keeping a well-organized calendar or agenda can help you keep track of tasks and plan out your day. Having your entire schedule available at a glance allows you to focus on upcoming projects and to properly plan out new tasks as they arise. Some event managers use a paper calendar and others may opt for an online version.

Whichever format you choose, be consistent in utilizing the calendar in order to improve your organization and focus. An agenda that you don’t use is not helping you reach your potential. Consistency and routine can be major players in improving your efficiency and attentiveness.

6. Find Your Time of Day

Some of us are morning people who take pride in accomplishing our work before the sun comes up. Others may be night owls, who work well during evening events or meetings. No matter what time of day you work best, being self-aware and honest about your most productive hours will help you to increase your output and improve your concentration.

Try shifting tasks around throughout the day to see what fits best for your lifestyle. You can learn a lot about your productivity and focus by developing a new routine. Once you find the most productive solutions for your workday and schedule, stick with it!

7. Maintain a Healthy Lifestyle

Staying in shape and keeping a regular exercise schedule is a great way to increase your focus and reduce stress. A quick session at the gym will give you a sense of accomplishment and pride that will translate into your work. Overall health and wellness, such as eating the right foods and getting enough sleep will ensure you can stay on task and alert when you are running or planning your events.

In Conclusion

Staying focused can be a challenge, but it is definitely one you can overcome with organization and attention. Try utilizing the strategies above and see how much you can improve in just a few days. Focus and concentration take work, but can be very beneficial to both your professional career and personal life.



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