Sporting Events Officer

Posted in Jobs on 24 November 2015

Job Description

Sporting Events Officer – Cambridge - National Charity - £24,000 - £30,000 (pro rata) – 6 months Contract - J53684EDR

Do you have a passion for Sporting Events?

TPP are working with a National Health Charity to help them recruit for a Sporting Events Officer. Within this role you will be working with a fantastic team that is responsible for securing income from individuals and groups fundraising through sporting events, effectively managing these relationships to maximise income. This role will play a significant part in contributing to a high-performing fundraising team. You will work closely with the Sporting Events Manager and Head of Community Events to drive the continued growth of the charity’s sporting event fundraising income. You will also be required to show excellent organisation and relationship-building skills to support partnerships with third party event and related marketing providers, to drive towards agreed targets.

This is an exciting opportunity for someone with the following abilities;

-       Relationship Management Experience

-       Knowledge of sporting events fundraising market

-       Excellent Communications Skills.

-       Ability to manage and organise a varied workload.

To discuss the role in more detail please call Ellen Drummond 0191 2299595

To apply for this fantastic role please send your CV to quoting reference J53684EDR and the job title Sporting Events Officer

Plus free training for fundraisers! 
All fundraisers who secure a role through TPP receive a £100 CPD voucher to use with the Institute of Fundraising. More details are available on the TPP Recruitment website

Marketing Executive

Posted in Jobs on 24 November 2015

Role Overview

If you’re looking for a role that offers real pace and variety, The Original Bowling Company is the place to be. With 44 Hollywood Bowl and AMF Bowling centres across the UK we are still expanding and have big plans for our future

This Marketing Executive role will bring a high calibre of marketing support and expertise to the marketing team. It will proactively manage and execute effective marketing campaigns on The Original Bowling Company’s behalf to its customers and team members.

Reporting to the Marketing Manager, the primary responsibility of this role is to own, manage and develop The Original Bowling Company’s support for its bowling centre teams and to implement tactical campaign activity to support the retail calendar and national marketing plan.

You will be expected to work within agreed financial budgets and time deadlines and to demonstrate sound marketing expertise and a strong customer service ethic.

Key duties and responsibilities

  • Support the Marketing Manager in the implementation of the national marketing plan and retail calendar, supporting campaigns, key trading dates and local centre initiatives
  • Monitor the effectiveness, measure and report on marketing activities
  • Demonstrate sound commercial awareness throughout marketing activities
  • Support the Marketing Manager with the implementation and maintenance of marketing information systems to support the business
  • Support centre teams and regional sales teams with tactical marketing initiatives for attraction/engagement/retention of customers, administering requests form centres using marketing support systems
  • Manage the marketing assets ‘Toolkit’ to ensure it’s meeting the needs of centres
  • Identify and champion opportunities to enhance customer experience
  • Represent the marketing team for selected TOBC projects including centre refurbishments
  • Manage the research activities
  • Implement the social media strategy
  • Develop marketing assets, including writing copy for different audiences and channels
  • Ensure timely, relevant and accurate content is maintained across channels for all customer groups, e.g. website, intranet, POS
  • Digital marketing including social media
  • Assist the marketing coordinator with implementation of CRM database activity
  • Keep accurate records of costs and ROI across all marketing activities you are involved in
  • To be responsible for monitoring and maintaining stock levels at the warehouse and to ensure they are replenished as necessary
  • Responsible for the accurate recording of costs and invoices against the central marketing budget


Essential Requirements

  • Excellent MS Office 2010 and earlier - skills MUST include excellent proficiency of PowerPoint, Word and Excel.
  • CIM Professional Certificate level or be working towards/Marketing Degree
  • Onto 2nd marketing role or minimum of 1 year of marketing experience.
  • Able to develop and work effectively to project plans
  • Managing quality and effective output from marketing suppliers
  • Excellent communications skills both written and oral
  • Able to work autonomously, self-manage and prioritise tasks
  • Highly organised with excellent attention to detail
  • Copy writing and editing
  • Campaign and project management
  • Able to attend centres and suppliers as needed
  • Evidence of having worked within environments where equality and diversity are critical and able to show commitment to those principles.


Desirable Requirements

  • Undertaking professional development programme towards chartered marketer status
  • Knowledge or qualifications in graphic design
  • Leisure industry experience
  • Project management
  • Design and print processes
  • Digital marketing, including social media

Please apply here.

5 Ways to Coax Potential Customers to Open Your Emails

Posted in News on 24 November 2015

Over the last several years, social media marketing has been the go-to strategy for entrepreneurs to promote their business. With billions of daily users, it’s understandable why so many business owners are excited. Social media marketing has been touted as the best way to market to new customers online-- but it’s not.

As social media has grown, the organic reach has decreased. Today, almost all the major social media platforms are publicly traded companies. To appease their shareholders and Wall Street, these social media platforms now have to generate a profit wherever they can. That has meant decreasing the organic reach and making business owners pay to reach their existing audience.

If you’re an entrepreneur with a smaller marketing budget, you can’t use social media marketing as effectively as you did in the past. Social media marketing is going through what the SEO industry went through a few years ago with several Google algorithm changes. What used to work doesn’t work anymore.

Social media is a rented platform, which is why email marketing is still the best way to market to leads and turn them into customers. If someone is signed up for your email list, they will at least receive your email. Your email list is the of people who have given you permission to tell them what you have going on in your business. Here are fives tips to help get potential customers to open your emails and increase your sales.

1. Test what works for your list.

As with anything in business, there’s a lot of advice that’s good and bad. The truest way to know what will work for your business is to test. To get the best value from your list, test the day(s) you should send emails. Test the time of day; test the subject lines and even the template you use. Don’t listen to advice that’s been passed around like it’s the law. Take as long as you need to test how and what your list responds best to.

2. Deliver exclusive and actionable content.

Your testing will be meaningless if you don’t deliver valuable content.Value content” can be interpreted in different ways but, in general, it means giving your audience strategies, tips and tactics that help them reach their goals. Give them content you don’t share anywhere else. Make it feel like a special club that helps them solve the problem they came to you to learn how to solve.

3. Don’t come on too strong.

People are repelled from the entrepreneur who comes on with constant promotion. There has to be a balance between delivering free value and selling. Your free content demonstrates you know what you’re talking about and shows that the paid content will help them take the next steps. If you come off as the spammy marketer your emails will be sent to the junk folder.

4. Don’t treat people like they’re just a number.

A big mistake entrepreneurs make is treating potential leads like they’re a number or dollar sign. I speak all over the world to companies on the topic of authenticity. People can tell what’s real and what’s fake. Treat people like you value them and they will do business with you.

5. Let your results speak for themselves.

Results’ marketing is the best form of marketing,whether social media or email. When you show repeated success, people are impressed and make a buying decision. There’s a whole segment of people bragging about what they’ve done with zero proof. When you show leads what you’re saying works, and is working in other customer's lives, leads will turn into customers.

People log onto social media for a variety of reasons. Being sold to is not high on their list. You have seen it with someone you know; they constantly sell on social media, and it’s a turn-off. Don’t be that kind of entrepreneur.

Email marketing is the perfect example of what Seth Godin calls “permission marketing.” Build up your email list and send leads back to your website to see everything else you offer. Let your free information help them make a decision they’ll be happy about later. When you trick them with a clever Facebook ad, they’re not likely to do business with you again.

Build and nurture a list of people who are interested in you and your business. Add value and sell to them but only every so often. Your business will increase, and that list will become your best marketing tool.


3 Fast Steps to Help You Get to Market - Right Now

Posted in Tips on 24 November 2015

For many entrepreneurs, getting that Big Idea into the public market quickly is vital. But speed and accuracy are often at opposite ends of the entrepreneur balance beam.

There’s a definite give and take between spending enough time to get something right and wasting time on things that be handled with less fuss. And as an entrepreneur, you already know that your task is to find just the right balance.

That push-pull between getting the job done exactly quickly and getting it done right intensifies even more if what you're doing is something that's public-facing -- like a website, a press announcement-- even the company name itself.

After all, no one wants to screw up in public. And making even minor errors can damage your brand image and company before you even get started. Nothing says "unprofessional" more than a typo or amateur-looking company logo.

It’s possible, though, to get great public-facing startup business products and services done fast and well. So, if you're one of those entrepreneurs pushing both yourself and your team to get to market at lightning speed, here are some links to bookmark, and shortcuts to take, to get your project up and running right away.

1. Getting your domain name and logo in place -- fast.

Instead of spending hours online checking available domain names, only to be frustrated by what’s not available, BrandBucket has collected literally thousands of .com domain names for just about any business. Brandbucket has even already matched those names with professionally designed logos so entrepreneurs can skip that step, too. It’s one-stop shopping. In 15 minutes you can have a great domain name and logo while your competition is still plugging combinations into domain searches.

“Most entrepreneurs understand that time is money,” Margot Bushnaq Brandbucket's CEO and founder, told me. “I started as an entrepreneur, so I know how long finding the right name, domain and logo can take. That’s why we created a way to skip most of those headaches.”

2. Getting your website up and running -- fast.

Once you have a domain and business name and logo, you’ll need a website. Square has some really nice templates that can be customized quickly to suit almost any need. Best of all, they come integrated with ecommerce capability; that way, you don’t have to find merchant services separately and work them into your online storefront. Square also offers business loans. So, once you get started, that's another step you may be able to skip.

3. Getting your PR machine humming -- fast.

With a company name, domain and website in hand, entrepreneurs looking to establish their footprint in the marketplace will need to get the word out -- especially through search engine optimization (SEO).

It may take some time to find a PR expert or firm that’s a right match for your company. Until you do, there are some pretty easy-to-use, DIY resources to help spread the word. A good one is PRWeb, the online press release distribution service.

Like most online distribution services, PRWeb is better at boosting your SEO than it isat generating actual readers and market penetration. But, for a few hundred bucks, you can get links to your press announcement into literally hundreds of outlets in minutes. “Getting links to your website has value,” Alyssa Miller told me. Miller is principal of AMMediaWorks, a New York full-service public relations firm which specializes in working with early-stage tech companies and entrepreneurs.

“It won’t replace good message development, quality storytelling or media pitching," Miller added about the important task of gaining website links, "but it can be part of a complete PR package. And it’s fast.”

With BrandBucket, Square and PRWeb, any entrepreneur can go from idea to marketplace in hours. You could be taking orders, developing leads and improving your page rankings while your competitors are still hashing out what color their logo should be.

Best of all, you can get your goods to market not just quickly, but professionally.


4 Data Metrics to Help Your SEO Skyrocket

Posted in Tips on 24 November 2015

Data measurement is crucial for SEO success. Without the proper metrics, a business owner will never truly understand how a site is performing, let alone how to improve it. As technology continues to become more advanced, so does the data that people have access to. The issue then becomes sifting through the information to determine which points are useful, and which are essentially worthless. Since every business is different, this is a personal decision for all business owners.

SEO experts track a myriad of different data points such as rankings, links, referrals, and more to gain a clear awareness of how well a site is operating. This, of course, in tandem, helps to map out the next phase of a client’s ranking strategy. If you don’t use a SEO firm, you still have access to the same data and can do it yourself; it just takes a bit of education and analysis.

While each business is unique and has various metrics that matter most to them, there are certain data metrics that are universal and should be analyzed by all. Here is the most critical data to be studied for obtaining increased SEO rankings:

Data Point 1: Shares of Referring Visits

Referring visits show how visitors ultimately found your site. It is vital to keep track of where these leads come from to gain leverage over traffic acquisition efforts. Each month, record contributions of each source for your site, including:

  • Direct Traffic: This refers to traffic received from bookmarks, typing in the URL directly, e-mail links without tracking codes, etc.
  • Search Traffic: This comes from search queries conducted in any major or minor search engine that ultimately led a person to your site.
  • Referral Traffic: This is derived from branding campaign links, promotional materials, trackable e-mails, or links across the Web.

Possessing this information is vital because the percentages and exact numbers will assist in identifying weaknesses and provide a basis for comparison over time. Use this data to track your marketing efforts and refine your acquisition plan for increased SEO benefits.

Data Point 2: Search Engine Referrals

In the United States, three major search engines (Google, Bing, and Yahoo) make up 95 percent of all search traffic. For most other countries, more than 80% of search traffic comes strictly from Google. Measuring how much of your traffic each of these engines sends your way is useful for several reasons:

  • It allows you to compare the volume contributed from each engine in correlation with its market share
  • It will provide key insights if your site experiences a drop; this is fundamental information for diagnosing the issue. If all engines drop equally, you can likely attribute the issue to accessibility. If it is only Google that sinks, you have likely been penalized and will need to dig deeper into updates like Panda and Penguin to see where the infraction occurred.
  • Certain SEO efforts will have a greater impact than others. On Google, gaining specific anchor text links from various domains have more effect than on other engines. Identifying certain tactics that work best on certain engines will help you to focus your efforts.

Data Point 3: Referrals by Terms and Phrases

Keywords always have been a critical factor to SEO. These are highly important to keep track of to gauge performance, identify terms that reign in significant volumes of traffic, and analyze new trends in keyword appeal.

Over the past 15 years, search traffic across the globe has risen consistently so to see a drop in referral quantity can be concerning. Check your keywords to determine if there has been a recent decline or if there is an issue with seasonal keywords – those that are most heavily used during certain times of the year. Your keyword strategy will most likely need to be dynamic; knowing exactly how your customers are searching for you is integral, and this often changes over time. Many businesses make the mistake of sticking with antiquated keywords, so don’t let this happen to you.

Data Point 4: Conversion Rates by Search Query

Conversions are the ultimate goal of any business; that is the entire point of the SEO game. Few metrics matter as much as conversions do. Your analytics tool will tell you what page a visitor lands on after conducting a search query; this will allow you to focus your efforts on optimizing those pages for a prime user experience and guide visitors through the conversion funnel to maximize potential.

The most valuable element to this, however, is establishing the keywords that consistently send visitors to your site that convert. This will allow you to focus your energy on ranking for these words to magnify your conversion capabilities. But this should only be the beginning of your keyword phrase referral study; dig deeper to uncover applicable data on how the conversation process matures throughout a consumer’s visit to your site.

Data and metrics are the key to understanding your SEO efforts and optimizations. If you are not tracking this vital informational, you have no way of knowing what is and is not working. By establishing a tracking schedule and making mindful decisions to elevate each metric over time, you have an astronomically better chance at SEO success.


MIT Researchers Built a Chip That Could Bring Night Vision to Cars, Phones

Posted in News on 19 November 2015

Thermal imaging devices like night-vision goggles can help police, search-and-rescue teams and soldiers to pick out bad guys or victims through walls or in complete darkness. However, the best devices require cryogenic cooling, making them heavy, expensive and slow.

Enter graphene, the semi-conducting material that's 100 times stronger than steel -- researchers from MIT have built a chip out of the material that may solve the problem. The resulting infrared sensors were small enough that they could be "integrated in every cellphone and every laptop," according to the study's co-author, Tomas Palacios.

Graphene is one of the best-known infrared sensing materials, so the team built a microscopic sensor chip out of the material. Further graphene was then used to carry the signals and suspend the chip over an air pocket. That eliminated the need for external cooling, normally required by such devices to separate internal heat from the target's infrared signature.

As shown above, the compact sensor was able to detect the shape of a human hand, a promising first result. The goal is to further improve the resolution, so the tech can be used in everyday devices. For example, Palacios told LiveScience that the sensors could one day be integrated into car windshields, giving you "night-vision systems in real time without blocking a driver's regular view of the road." That said, we're still waiting for a host of "promising" graphene-based technology to actually become usable products.


UX the Future of SEO: How to Adapt

Posted in Tips on 19 November 2015

The ultimate goal of all SEO endeavors is to attract visitors to your website. Yet all the traffic in the world won’t help you if your site is failing at conversions. The heart of any site’s ability to turn a visitor into a customer lies in the overall UX. UX is crucial aspect of SEO and Google has even been quoted as saying its “goal is to provide users with the most relevant results and a great user experience.” It’s the secret to its own behemoth success, and it’s the biggest factor in yours, too.

For your site to meet the expectations of all, it must provide a unique and enjoyable encounter for its visitors that is highly intuitive and easy to navigate. Yes, the keywords, images, meta tags, and so forth are still absolutely critical, but you must also infuse elements that provide a second-to-none user experience. There is no one-size-fits-all usability solution, however; to nail this, you need to know the audience you are serving.

Here are the basic rules to help you coalesce a powerful UX with your thoughtfully crafted SEO blueprint.

1. Establish Your Goals

Before any progress can be made on site design and UX, SEOs and Web designers must come to an agreement on what the goals of the website are. This will help push forward the ideas for design, content marketing strategies, and overall success.

Create buyer personas to help guide the questions and decisions that will be confronted in order to develop a premier UX. If there is ever a disagreement, simply refer back to the buyer persona outlines and ask a few key questions about the decision you’re making:

  • What goal does this help to attain?
  • Is this the best route to achieving this goal?
  • Will the user enjoy this feature?
  • How will this affect the visitor’s decision-making process?
  • Will this drive conversions?

2. UX and Website Design

The very foundation of a great UX is a great website design. Major sites like Amazon and are constantly redesigning and testing various elements to their sites for peak UX and, therefore, peak conversion rates. By doing this, sites like these are directly responding to consumer habits. When weak areas of the experience are identified, changes are made and tested. If folks are abandoning the process or bouncing off the site, you need to find these discrepancies, test alternatives, and get the process ironed out.

If your site is unattractive, difficult to navigate, or cluttered, you should most certainly consider a redesign. Your metrics aren’t lying to you; plug these holes or you will keep sinking.

To gain a clear understanding of which areas of your site are less than desirable, ask friends, family, employees and customers for their feedback on which portions of the site they found problematic. Additionally, websites like User Testing can provide an unbiased view of how visitors perceive your site.

3. Engage and Inspire

By now, you should understand the massive benefits that blogging puts forth toward SEO. Not a blog here or there, however, but a full-fledged content marketing effort. But there is one largely underutilized facet of this tactic that many businesses aren’t taking advantage of; the opportunity to engage with your visitors.

UX isn’t just about the design of the site, it’s also about making connections with people. By posting content on a regular basis, you open up an awesome opportunity to engage your following in a meaningful way. Answer questions, respond directly to comments, and add additional value by discussing current trends in your industry. This demonstrates that you have some serious knowledge about your niche. Don’t just start the conversation; continue to engage with those who chime in, and brand loyalty will start to quickly emerge.

4. Measuring UX

Your first indicator of unsuccessful UX is bounce rates; if you are experiencing a high level of bounces, try to determine why. What page is leading to the highest numbers? Figure out what it is about these sections that is turning off visitors. If it’s a straight up mystery, ask them. Place a one question poll on the offending page and ask about prices, content, site experience; whatever you suspect might be the culprit. Your audience always has the answers.

Your second clue is the granddaddy of all metrics: Conversion rates. If you are not seeing the volume of conversions that you aim to produce, establish why this is. Does your site guide visitors through the conversion funnel? Are there clear and prominent calls-to-action on each page? What is it that you want your visitors to do next after arriving on a particular page; and is that clear to visitors as well? You essentially want to hold your customer’s hand through the site experience. Don’t make them think; make it obvious where to go next.

Much like SEO itself, UX is a constantly evolving process. Never allow your site to become sedentary; always seek out new ways to innovate and improve. Conduct A/B tests to see if different versions produce superior results. Send out surveys to your audience to find out what they would like to see. It is imperative to generate the most outstanding user experience you can possibly muster; UX is the cornerstone of SEO success.


MoonWalk 2016 Event Volunteer Opportunities

Posted in Volunteer Opportunities on 17 November 2015

Walk the Walk, the breast cancer charity that organises the iconic MoonWalk throughout Central London are looking for volunteers. Moonwalk is an overnight power walking marathon event that sees 17,000 women and men taking on full and half marathons in their fantastically decorated bras.

They have three shifts available over the course of the event for volunteers to choose between:

Shift 1 (roughly 6pm to midnight): These are all on site roles, helping walkers prepare for their big challenge ahead. Possible roles include being on the Directional Team, helping thousands of walkers find their way round MoonWalk City, being on the Baggage Team, helping to take in and organise thousands of bags, or being on the Clean and Recycle Team, helping to keep our site litter free.

Shift 2 (roughly from 10pm on the Saturday night through to 6am on the Sunday morning): Two main roles during this are Route Marshals, cheering  walkers through a section of a route, or on the Baggage Team, helping to hand back bags to our walkers upon their return.

Shift 3 (roughly from 6am through to midday on the Sunday morning): The main role here is for Early Morning Marshals who take over from our overnight Route Marshals to cheer walkers through the final few sections of the route.

Interested? Please contact Jon at or on 01483 741430. For more details, visit

The Basics of Branding

Posted in Tips on 13 November 2015

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials--all of which should integrate your logo--communicate your brand.

Brand Strategy & Equity

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.

Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product--and customers will pay that higher price.

The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it's not just the shoe's features that sell the shoe.

Defining Your Brand

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:

  • What is your company's mission?
  • What are the benefits and features of your products or services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company?

Do your research. Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think. Know what they think.

Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a nonprofit small-business advisory group or a Small Business Development Center .

Once you've defined your brand, how do you get the word out? Here are a few simple, time-tested tips:

  • Get a great logo. Place it everywhere.
  • Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
  • Integrate your brand. Branding extends to every aspect of your business--how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
  • Create a "voice" for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
  • Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
  • Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent.
  • Be true to your brand. Customers won't return to you--or refer you to someone else--if you don't deliver on your brand promise.
  • Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can't do this, your attempts at establishing a brand will fail.


iOS, Android App Was Stealing Instagram User Passwords

Posted in News on 13 November 2015

Apple and Google have given the boot to an app in their respective stores after it was discovered to be stealing the passwords of Instagram users.

The ‘Who Viewed Your Profile – InstaAgent’ app supposedly aided Instagram users in discovering who was viewing their profiles but, instead, was pilfering users’ login information.

The app’s activities were discovered by Peppersoft developer David Layer-Reiss, who immediately took to Twitter to warn people.

“Who Viewed Your Profile #Instaagent will send your Instagram username and password to an unknown server,” he wrote in a tweet.

According to MacRumors, while the app was hugely popular in the U.S., it was the No. 1 free app in Canada and the U.K., putting thousands of people at risk of having their credentials stolen.

In the Google Play store, the site said, the app had between 100,000 and 500,000 users, adding the numbers could very well be similar for iOS.

It is recommended all users of the app immediately change their Instagram password as well as passwords for any other site that used the same login information.


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