News

Part-time conference administrator

Posted in Volunteer Opportunities on 26 May 2016

Integer, a global consultancy and information provider, are looking for an ambitious and dedicated

‘Conference Administrator’ to join their growing conference team.

 

 

The role involves managing administrative tasks for a leading series of conferences across

Emissions, Wire & Cable and Fertiliser industries

 

 

Title: Part-time Conference Administrator Salary: 18-20k pro rata plus profit share Hours: 4 hours per day, 5 days per week. Location: Old Street

 

Key responsibilities:

·    Handle incoming calls and correspondence, routing them appropriately throughout the team and ensuring a high level of customer service at all times

·    Processing conference delegate bookings by identifying where the booking came from, creating quotes on the CRM, adding to the delegate lists, sending confirmation emails and login details, creating online user accounts and providing assistance with booking hotels and arranging visas

·    Providing ongoing delegate support by calling delegates to ensure they are fully prepared for their attendance

·    Managing delegate lists to ensure that we have full contact details and accurate information for every attendee

·    Manage sales board on company intranet

·    Monitor conference webpages to ensure they are as up to date as possible

·    Work with accounts team to ensure invoicing is efficient

·    Organise travel visas for the team when necessary

·    Research conference venue options and retrieve quotes for future conferences

·    Research and organise travel and accommodation, booking tickets, hotels, etc. as required

·    Provide administrative support onsite for several events as well as general administrative

support to the team as required

·    Undertake pre-conference preparations including badge-printing, delegate pack preparation, ordering stationery and despatching of materials

·    Administer post-conference tasks such as checking the delegate list is up to date, organizing thank you cards, inputting data from feedback forms, and inputting data from business cards.

·    Attend events around the world and undertake the efficient registration of all participants as required, ensuring a high standard of customer service

 

 

Necessary skills of a Conference Administrator:

 

·    Preferably educated to degree level

·    Fluent in English

·    Excellent oral and written communication skills with the ability to communicate at all levels across the organisation

·    Ability to undertake key administration tasks including but not managing delegate lists,

·    Ability to use Microsoft Office Packages including Word, Excel, Outlook, PowerPoint and

internet to a good level

·    Ability to manage competing demands whilst maintaining a calm, measured & professional service

·    Ability to update records and maintain database systems accurately and efficiently

·    Ability to adapt plan or reprioritise to respond to urgent needs

·    Ability to manage and exceed customer expectations


·    Within a team environment be able to share knowledge, learn from feedback, contribute ideas and demonstrate initiative

·    Demonstrates a commitment to continuing professional development

·    Highly responsible and trustworthy person

·    Well-organized team player with a polite and professional attitude

·    Eligible to work in the UK

·    Must be willing to travel internationally

 

To apply, please contact Alexandra at Alexandra.Gavel@integer-research.com

Part-time Conference Administrator

Posted in Jobs on 26 May 2016

Integer, a global consultancy and information provider, are looking for an ambitious and dedicated

‘Conference Administrator’ to join their growing conference team.

 

 

The role involves managing administrative tasks for a leading series of conferences across

Emissions, Wire & Cable and Fertiliser industries

 

 

Title: Part-time Conference Administrator Salary: 18-20k pro rata plus profit share Hours: 4 hours per day, 5 days per week. Location: Old Street

 

Key responsibilities:

·    Handle incoming calls and correspondence, routing them appropriately throughout the team and ensuring a high level of customer service at all times

·    Processing conference delegate bookings by identifying where the booking came from, creating quotes on the CRM, adding to the delegate lists, sending confirmation emails and login details, creating online user accounts and providing assistance with booking hotels and arranging visas

·    Providing ongoing delegate support by calling delegates to ensure they are fully prepared for their attendance

·    Managing delegate lists to ensure that we have full contact details and accurate information for every attendee

·    Manage sales board on company intranet

·    Monitor conference webpages to ensure they are as up to date as possible

·    Work with accounts team to ensure invoicing is efficient

·    Organise travel visas for the team when necessary

·    Research conference venue options and retrieve quotes for future conferences

·    Research and organise travel and accommodation, booking tickets, hotels, etc. as required

·    Provide administrative support onsite for several events as well as general administrative

support to the team as required

·    Undertake pre-conference preparations including badge-printing, delegate pack preparation, ordering stationery and despatching of materials

·    Administer post-conference tasks such as checking the delegate list is up to date, organizing thank you cards, inputting data from feedback forms, and inputting data from business cards.

·    Attend events around the world and undertake the efficient registration of all participants as required, ensuring a high standard of customer service

 

 

Necessary skills of a Conference Administrator:

 

·    Preferably educated to degree level

·    Fluent in English

·    Excellent oral and written communication skills with the ability to communicate at all levels across the organisation

·    Ability to undertake key administration tasks including but not managing delegate lists,

·    Ability to use Microsoft Office Packages including Word, Excel, Outlook, PowerPoint and

internet to a good level

·    Ability to manage competing demands whilst maintaining a calm, measured & professional service

·    Ability to update records and maintain database systems accurately and efficiently

·    Ability to adapt plan or reprioritise to respond to urgent needs

·    Ability to manage and exceed customer expectations


·    Within a team environment be able to share knowledge, learn from feedback, contribute ideas and demonstrate initiative

·    Demonstrates a commitment to continuing professional development

·    Highly responsible and trustworthy person

·    Well-organized team player with a polite and professional attitude

·    Eligible to work in the UK

·    Must be willing to travel internationally

To apply, please contact Alexandra at Alexandra.Gavel@integer-research.com

Events and Management Internship

Posted in Jobs on 26 May 2016

We are currently looking for an intern who will be participating in our new startup company. We are seeking someone who can take the company to the next level. 

 

The right candidate would be enthusiastic and willing to help wherever needed. Strong analytical skills, and high attention for details are very important.

 

 The candidate will also be required to have a proficient level of written English and be available for an immediate start.

Please contact Abdullah Alshli at abdullah@w-wild.com.

 

The candidate will gain rare and practical marketing, sales and communication experience & skills.

 

Intern's tasks:

 

- Creating and uploading social media contents

- Creating and developing marketing materials (flyers, banners etc…)

- Assisting with the development of marketing strategies

- Events logistics ( preparation of the events, printing materials, etc…)

- Attending to meetings and taking notes

- Answering emails

 

Desired Skills:

 

- A degree.

- Passion for events industry.

- Knowledge of the London scene.

- Creative and outgoing personality.

- Computer proficient.

- Organised.

- Works well in a team environment and respond well to direction.

- A quick thinker with the ability to work well under pressure.

- Good attention to detail.

Please contact abdullah@w-wild.com.

Events and Marketing Internship

Posted in Volunteer Opportunities on 26 May 2016

We are currently looking for an intern who will be participating in our new startup company. We are seeking someone who can take the company to the next level. 

 

The right candidate would be enthusiastic and willing to help wherever needed. Strong analytical skills, and high attention for details are very important.

 

 The candidate will also be required to have a proficient level of written English and be available for an immediate start.

Please contact Abdullah Alshli at abdullah@w-wild.com.

 

The candidate will gain rare and practical marketing, sales and communication experience & skills.

 

Intern's tasks:

 

- Creating and uploading social media contents

- Creating and developing marketing materials (flyers, banners etc…)

- Assisting with the development of marketing strategies

- Events logistics ( preparation of the events, printing materials, etc…)

- Attending to meetings and taking notes

- Answering emails

 

Desired Skills:

 

- A degree.

- Passion for events industry.

- Knowledge of the London scene.

- Creative and outgoing personality.

- Computer proficient.

- Organised.

- Works well in a team environment and respond well to direction.

- A quick thinker with the ability to work well under pressure.

- Good attention to detail.

The Top 5 SEO Metrics You're Probably Misreading

Posted in News on 17 May 2016

It could be argued that is SEO the very foundation to existing, and surviving, in the online business world. Without a strategy for vaulting your site to the first page of Google and Bing’s search results, gaining recognition or authority is largely futile; and most businesses know this as fact. That is why there is an array of various SEO monitoring and enhancement tools available; and at least one should be in your regular arsenal.

Yet despite all of the tools, apps, and engines accessible to business owners, these tools are generally useless if you don’t have a decent understanding of how to read the metrics. Many think their comprehension is stellar. What many might not know, however, is how misleading some of these metrics actually are.

SEO metrics can actually be quite deceptive and challenging to accurately interpret. To help clear up some of those misconceptions, here are the top five SEO metrics that you are probably misunderstanding.

1. Organic Traffic

While organic traffic is a major indicator of your overall SEO efforts and a great metric for measuring your website’s health, it should not be taken solely at face value.

Organic traffic lets you know how many visitors found your site through an organic search. The more organic traffic you receive, the more people are naturally finding you through the SERPs. What this metric doesn’t tell you, however, is how users behave after arriving at your site. Your organic traffic can be through the roof, but if visitors are bouncing off of your site shortly after arriving, it could be causing more harm than good as Google does factor bounce rates into its ranking algorithm.

While gaining loads of traffic is a noble goal, it is always better to have lower volumes of targeted, engaged visitors than astronomical numbers of visitors who will ultimately never convert.

Gain deeper and more useful insights from these figures by employing heat maps like those provided by Hotjar or Behavior Flow reports in Google Analytics.

2. Links and Shares

While backlinks are critical for building authority online, this can become nothing more than a vanity metric if not properly analyzed. Just ask those on the receiving end of Google’s Penguin algorithm update.

The effects of Penguin have been felt far and wide as the goal of this software is to target and eliminate links that appear as unnatural or spam-like. So, despite your hulking number of links and social shares, the quality of those links is the real data that you should be paying attention to. In the digital world of oversaturation, quality trumps quantity every time. To make legitimate sense of your links and shares, and to gain an accurate measure of their value, dig deeper into who is citing your material and disavow anything that can potentially drag you down.

3. Site Speed

Another pivotal metric for receiving a rise in the SERPs is site speed. This includes overall page load time, the time it takes images to load, as well as other elements included on your website.

Site speed reports from Google Analytics can often produce unbelievable numbers. The reason for this is that the report begins measuring only one percent of your users and then averages these metrics to produce its final number. The relatively minute number, when compared to your overall traffic, is therefore extremely susceptible to malware-infested users who will effectively sink your score and produce results that are not wholly accurate.

Fear not, as there is a workaround for gaining a clearer picture on the matter.

By increasing the sample rate to 100 percent, or its peak of 10,000 hits per day, you can acquire more accurate information as to your site’s performance. Alternatively, the use of tools like Pingdom or WebPagetest can be an invaluable resource for analyzing your site’s speed.

4. Time on Page

This is, quite possibly, the most misleading metric of them all. While there is no doubt in the report’s utility, it can, and does, neglect a portion of the activity occurring on your site.

Average time on page is measured in two different ways. The first is dependent upon the visitor viewing multiple pages. If this occurs, then the calculation begins when the visitor views the first page and ends when they move to the next page, and so forth. If the visitor only views one page, however, then the calculation becomes dependent on engagement with your site. The measurement will gauge the time between when the visitor landed on the page and the last engagement hit after arriving. If the visitor leaves the page before engaging, this is effectively marked as a zero session. It doesn’t matter if the visitor was on your site for 10 seconds or 10 hours; if they didn’t engage, it doesn’t get counted.

Unfortunately, there is no real way to combat this without inflating other numbers. The real takeaway here is to be aware of how this number is calculated and take that into consideration when analyzing your metrics.

5. Exit Rate

When it comes to Exit Rates, this metric is actually quite intuitive; it is people’s understanding of it that convolutes the story told. Exit Rate provides percentages of the last page viewed in a session, granted that there were more than one; otherwise, this would be your bounce rate.

The issue with peoples’ perception of Exit Rate is that they view it negatively; if visitors exited on “page X” then there must be something wrong and it needs to be further optimized.  While this might be true if the page resides towards the middle or end of your sales funnel, this logic does not hold true across the board.

Many queries that run through Google or comparable engines are entered for the sole purpose of obtaining information; not making a purchase or signing up for a newsletter. If a user visited your site with the intent of gathering information on a topic or product for later purchase, they will naturally leave once that knowledge has been acquired.

When analyzing your Exit Rate, take into consideration intent of the user, the page they exited from, and what utility that page serves. To gain a more intimate understanding of why users are leaving your site from a particular page, try segmenting users through the ‘Advanced’ tab and evaluate their journey with User Flow reports. You may discover there is nothing wrong with the page; it is just the natural order of things.

Possessing a greater understanding of these metrics and how they are measured will allow you to become more effective and impactful in your quest to top the SERPs. We hope you feel far more equipped to know exactly what your site’s numbers are telling you about the user experience.

What are some other commonly misinterpreted SEO metrics? Which one do you have the most trouble analyzing and understanding?

Source

Google to be Hit With $3B EU Fine Over Search Dominance

Posted in News on 17 May 2016

Google will face a $3.4-billion anti-trust fine from the European Commission for the tech firm’s alleged abuse of its search monopoly, the Telegraph is reporting.

The record fine from the European Commission will come after a six-year investigation into the tech firm’s search practices.

European Competition Commissioner Margrethe Vestager filed formal charges against Google last April, saying the tech titan manipulates search results to give its own products and services prominence over that of its competitors. The Commission also accused Google of suppressing competition and hurting consumers due to the “unfair advantage” it gives its own comparison shopping service.

The European Commission, the executive arm of the European Union, is not talking, but sources told The Telegraph the fine will likely be announced next month, once the bill is finalized.

The amount Google will be fined could actually end up being higher than the $3.4 billion revealed by the publication’s sources. The EU can fine the company as much as 10 percent of its annual sales — at least $6 billion in Google’s case.

Aside from the fine, Google will also be looking at restrictions on its behavior, which will include a ban on its manipulation of search results, the report indicated.

That is not Google’s only anti-trust woe, however.

Vestager, in April, filed charges against Google, accusing it of breaching anti-trust law with its Android operating system.

In a formal Statement of Objections, the EU said a nearly-three-year investigation found that Google uses a strategy on mobile devices that reinforces its dominance in general Internet searches.

“Based on our investigation thus far, we believe that Google’s behavior denies consumers a wider choice of mobile apps and services and stands in the way of innovation by other players, in breach of EU antitrust rules,” Vestager said in a press release last month.

The investigation stems from a joint complaint lodged with the European Union by FairSearch, a group of 17 technology and search companies.

Source

3 New SEO Tools That Truly Make a Difference

Posted in Tips on 13 May 2016

Online media, marketing executive and Internet entrepreneur Wendy Piersall once said, “Google only loves you when everyone else loves you first.” What Wendy is implying is that a site must generate backlinks from reputable sources, engagement, and overall awareness before it can climb its way up the SERP. But in addition to this, you have to understand SEO strategies in order to maintain rankings.

SEO is a never-ending endeavor and it is constantly in transition. Once you think your finger is on the pulse, the game changes. Today’s best practices are tomorrow’s black hat tactics. It can be bloody difficult to stay on top of cutting-edge SEO techniques and applications. The good news, however, is there are constantly new features and tools put forth to help you remain relevant in the SEO arena.

The digital landscape is rich with robust and dynamic tools, apps, plugins, and so forth, to keep your site and search engine efforts on the forefront of SEO planning. And to help you minimize the need to sift through the copious amounts of blogs, articles, and reviews covering these types of resources, here are three of the latest SEO tools that will truly make a difference for your business.

1. Screaming Frog SEO Log File Analyser

Screaming Frog has been a long time favorite among those in the SEO community. It is often touted as one of the most authoritative and effective SEO tools on the market. As of recently, the team over at Screaming Frog released a new tool to dive even deeper into your search result analyzation: it’s called the Screaming Frog SEO Log File Analyser

For those who are unfamiliar, log files are a file output from Web servers that detail each ‘hit’ a site receives; this includes information such as time and date received, IP address, URL request, and other useful data. These types of files can be extremely helpful with SEO and were utilized much more heavily before analytics tools began to become popularized. In recent years, SEOs have been rediscovering their usefulness; hence the creation of the Log File Analyser.

This tool allows for log files to be imported via a simple drag and drop interface. From there, the dashboard will provide a detailed analysis of which search bots are crawling your site, how often your site is crawled, how many pages are crawled, and various other details that typical SEO tools don’t offer.

Screaming Frog SEO Log File Analyser can also help you determine which URLs are the slowest to respond, how often your News Sitemap is checked by Googlebots, how a new inbound link impacts your crawl rate, and other metrics that might otherwise go undiscovered. The greatest part of this tool is that log data can be cross-referenced with URL data, a typically tedious and laborious process, right inside the tool. This allows for deep analysis that trigger significant improvements to your site and, ultimately, your SEO.

2. GMass

A crucial aspect of SEO involves developing relationships with other bloggers, influencers, and media outlets so that your site can gain authoritative and relevant backlinks. The problem with this, however, is that the inboxes of these individuals are already flooded with copy and pasted messages looking to get the same kind of attention you are. Ultimately, your e-mail is likely to get buried.

GMass is designed to help you send out highly customized, personalized e-mails but, in fact, they’re developed en masse by you. E-mail as many as 10,000 people at a single time. E-mails that are crafted specifically for an individual are more likely to receive attention than cookie-cutter copy.

This plugin personalizes e-mails based on information pulled from Google Sheets that you have created. Personalization fields accommodate any of the columns in your spreadsheet including name, company, city, and other personal information. E-mail lists can even be pulled from your Gmail account through a search and extract feature. GMass also provides open and click tracking data, e-mail reports integrated directly with Gmail, e-mail scheduling options, and can even send e-mails as a reply to the last conversation held with an individual. Best of all, GMass is 100 percent free to use. Use this tool to stay connected with anyone in your space that might be interested with the content you’re creating. Every link and mention makes a difference.

3. Impactana

Content is the backbone of all SEO efforts. Without content, possibilities to drive traffic, acquire backlinks and increase in rankings are limited. Impactana is the latest tool to drive your rank position upward through content marketing.

Created with an SEO focus, Impactana is a content marketing, video marketing and influencer analysis software that helps identify content based on a significant number of backlinks, views and comments; not just social signals. When building backlinks, this information is extremely useful because you can identify the topics covered, in-article links and sources linking to the information. You can then use this data to gain your own authoritative citations.

Impactana is more comprehensive than most tools because it searches the full text, not just headlines; the tool can search for keywords in SEO optimized titles as well. Impactana also integrates with powerful SEO apps like LinkResearchTools to create Quick Backlink Profiler reports for even more extensive analysis.

The fan favorite SEO tools are certainly ones that every business should employ for improving their search ranking, but incorporating new and dynamic offerings can help to give an edge over the competition. New and interesting tactics that remain ethical are a big part of keeping your company thriving across the Web. With the combination of powerful tools, creative content marketing, and perseverance, your vision of online dominance can indeed be achieved.

Source

Are Personal Assistants the Future of Mobile Marketing?

Posted in News on 13 May 2016

May 13, 2016

Are Personal Assistants the Future of Mobile Marketing?

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Artificially intelligent personal assistants like Siri and Cortana are increasingly revolutionizing the relationship between humans and machines. It is a new way of communicating that is highly personalized, or rather, hyper-personalized, and will offer great opportunities to mobile marketing in the near future. It is no coincidence Web giants are investing a lot in it. The increasing use of virtual assistants goes hand-in-hand with mobile: 75 percent of people always have their Smartphones at hand while 90 percent of those who have a personal assistant on their device uses it with satisfaction because it is an easy, quick and immediate way to get information.

Personal assistants in mobile marketing trends

According to experts, personal assistants are one of the trends related to mobile that marketers must keep an eye on this year. In view of their increasing use and the continuous improvement of their artificial intelligence, it is time to take action and make sure that all information related to the brand is accessible and can be recognized by these tools. They must also be optimized with respect to the questions that users may ask.

How do you do it and include these activities in mobile marketing strategies? Before finding out, here’s a brief profile of the leading virtual assistants on the market today, with their strengths and weaknesses.

Siri: Apple’s assistant that is conquering iPhone

This may not be the main reason why people decide to buy an iPhone, but it is certainly an added value: Siri is, in fact, an advanced virtual assistant designed to support structured conversations and make searches after interpreting the user’s request. Twenty-one percent of Siri-equipped iPhone owners are using it regularly, but a significant part of the audience is still to be conquered, considering that 27 percent never use this application.

Cortana: Microsoft’s artificial intelligence 

Microsoft solution’s for virtual assistance is Cortana, named after the AI from Halo, one of the most popular games on Xbox.  It was created in 2014 and works in the same way as Siri. Among its many features, Cortana can help you remember your appointments and it can respond to a variety of questions, taking into account the context and the history of questions.

Google Now: An answer before any question

As soon as the use of personal assistants started growing, Mountain View’s team didn’t just sit on its hands but, instead, launched Google Now. As the default voice assistant in Android devices, it uses the data on the user’s Smartphone such as those detected by GPS and Web searches. The aim is to provide answers even before the user asks a question. It responds to everything with a simple voice command: weather forecasts, open an app, send e-mails, or search for an address.

Facebook M: Human and machine to answer all questions

The list of the founders of virtual assistants would not be complete without the fourth pillar of the Web so, Facebook created M. Among its various features, M can book a restaurant or find a gift for a friend, suggest a movie or book or even a weekend getaway. Its key feature is combining artificial intelligence with feedback from real people. In this way, a response to any type of question – even the most unlikely or indirect ones – is guaranteed.

Why mobile marketing must consider personal assistants?

Reason # 1: Questions are localized 

Let’s start with a curious fact: do you know what people ask their virtual assistant? Anything that a human mind can think of. Twenty percent of mobile users questioned Siri and Cortana on the meaning of life while five percent asked for dating tips. Apart from these particular questions that go beyond the expected functionality of these tools, 40 percent of the questions, i.e. the majority, are about road directions.

This type of vocal search is related to the user’s location: when Siri and other personal assistants are asked questions such as “Where is the nearest pizza parlor?” or “Is there a good dentist in my area?” they look for information on search engines. Here’s the first tip that marketers must follow: make sure that you are easily found in local searches by correctly entering your address in all pages of the website (for example in the footer), on social networks and on maps, and have a good positioning strategy. Send the details of your business to Google Places, Yelp and Bing Business Places. Lastly, incentivize reviews: Siri gives priority to local businesses that are positively evaluated by users.

Reason 2: Mobile-optimized sites are 

When people ask their virtual assistant to look for something related to what your company is offering, the ideal would be the first one to come up and therefore suggested to the user. To boost your search engine ranking, you must have a website that is designed for mobile. It’s no secret that Google is awarding mobile-optimized sites, as openly declared with Mobilegeddon last April. Slow loading webpages that are difficult to navigate will be more and more penalized in search results raking, and therefore invisible to virtual assistants. However, rethinking your site in a mobile version can be time consuming and may require a lot of resources: a fast and economic solution is that of using platforms to create sites and apps. In just a few minutes, you will have a mobile website that is ready to be found.

Reason 3: SEO is no longer the same

According to a study, 12 percent of mobile searches on Google are vocal and are made through Siri, Cortana, Google Now and other virtual assistants. In terms of search, however, what you type is different from what you ask in person. For example: if you are in New York and you are looking for an ethnic restaurant nearby, you will probably type “ethnic restaurant in Manhattan” on Google. If you are using your personal assistant, you are likely to say: “Search for an ethnic restaurant near me.” Or, adapting a more conversational style, you will ask, “Do you know where I can find a good ethnic restaurant nearby?” In the latter case, the request is not just on a single keyword and it requires interpretation. Personal assistants are able to provide valid replies in both cases. Do you want to be among their answers? Rethink your keywords: add longer and more specific words (the so-called “long tail keywords”) to the short ones. Think about what your customers might ask Siri or Cortana when they are looking for something related to your business, and use these terms in your titles, descriptions and content.

Reason 4: Get ready for sponsored search

Up-to-date, sponsored search to be recommended by personal assistants is still not possible. Yet we are getting closer to this possibility. Less structured searches like “What gift can I get for my girlfriend?” which Facebook M proposes as an example of what it can answer, highlights two facts. Firstly, people will ask personal assistants questions that are more and more humanized, just like asking a relative or a friend, and expecting not just an answer but also a solution to a problem. Secondly, it opens up a great opportunity for businesses: if the user is asking for gift ideas, personal assistants could suggest a dress of a particular brand, thanks to paid sponsorship. This does not mean making results unnatural, on the contrary: by taking into account the users’ data, you can recommend a product that is closer to their tastes, their budget and is available in a store nearby. The result: users will be satisfied with their personal assistant and your brand will have more customers.

Keep your eyes open: soon this hyper-personalized opportunity will become a reality for mobile marketing.

In conclusion: give voice to your business

Mobile devices are always gathering information about their users: where they are, when and how they use their Smartphone, what they look for online, which applications they use more and so on. Personal assistants have access to these types of information and they use them to improve user experience. If you want to reach your next customer through this advanced technology, we advise you to do your best to ensure that Siri, Cortana and Co are able to find you: they will introduce you to the right people.

Source

YouTube Testing In-App Messaging Feature: Report

Posted in News on 13 May 2016

YouTube is doing a limited release of a new messaging tool that permits viewers to chat and share videos while still in the mobile app.

The in-app feature went live for a handful of users Wednesday, Wired is reporting.

The ‘native sharing’ feature enables users to avoid having to cut and paste URLs into e-mails, texts or IMs. Now, users can share, chat about videos and even reply with another clip right in YouTube.

Earlier testers can share the tool with their friends by inviting them into conversation threads. The message threads are located within a new tab on YouTube’s mobile app.

YouTube director of product management Shimrit Ben-Yair told Wired her team created the feature in a bid to encourage more sharing, which is good news for both YouTube and content creators.

It will also get more shares for YouTube Red’s special content. YouTube Red is the company’s original programming vehicle that offers all of YouTube’s current videos, as well as access to music streaming and exclusive content such as original series and movies from the site’s top creators for $9.99 a month.

Although YouTube is the clear leader in the video platform market, Amazon and Facebook are doing their very best to steal a slice of the Google-owned company’s pie.

The new in-app sharing feature will give users a new reason to stick around longer on the platform.

Source

27 Businesses You Can Start for Less Than $1,000

Posted in News on 06 May 2016

Laura Cattano went from working in a restaurant to managing her own business in less than a year and spent "next to nothing" to get started.

Her biggest initial startup costs? Replacing an old computer and spending about $400 to create an LLC. Since then, Cattano's client list for her professional organizing business has grown to be "in the thousands" and multiple major fashion magazines have featured her work.

"My advice is to go out there and do it," Cattano said. "Starting a business is not easy. It's a lot of hard work, but if you take your work seriously, people will notice."

If you're looking to start your own business, think about what skills you have, career experts said.

"Ask yourself, 'What's my passion?'" career and life coach Deborah Brown-Volkman said. "People want control over their career, and so creating their own business for under $1,000 gives them the ability to test it out, to see what works and what doesn't."

Experts say once you feel you're onto something, purchase some sort of business insurance, which will likely be a big chunk of your costs. Basic business insurance usually ranges from $200 to $500 a month, varying depending on location.

1. Tutor

If you have a skill, teach it. The average wage of a tutor is $17.29 per hour, according to PayScale.

2. Dog walker

Love pets and getting some exercise? Dog walking is an easy business to start. Pet business insurance will make up the majority of your expenses, which usually cost $200 to 400 a month, according to one pet business insurance provider. Dog walkers typically make $8 to $20 an hour, with an average wage of $12.03.

3. Professional organizer

If you have a knack for turning clutter into cleanliness, why not try turning that into cash? The median hourly salary for a professional organizer is $25.

4. Fashion stylist

A great place to start is by styling a few of your friends for a party, and then encouraging them to tell their friends, career experts said. Soon you could have your own fashion business and be making a median of $15 an hour to above $40 once as you gain experience.

5. Translator

Multilingual entrepreneurs, this business is for you. Whether you want to take up projects people post online, approach companies or start-ups that do a lot of international business or check local job postings, there are multiple ways to start building your own translation business. Translators make a median income of $20 per hour.

6. Photographer

If you're a stay-at-home parent with a knack for photography, creating family portraits or photographing events for people in your neighborhood could be the start of a fruitful business. The trick here is that you'll probably need to have a nice camera, a tripod and equipment insurance -- the total cost of which will most likely exceed $1,000. If you can get a deal on a good camera at a lower price or already have the equipment, then the start-up costs are low. Freelance photographers make a median of $24 per hour.

7. Errand runner

Lots of people don't have the time to run errands daily, and a local errand service business could be a great solution. Errand runners make about $11 per hour.

8. Transcriber

From video shoots to audio interviews or speeches, there's a lot out there that needs to be transcribed. If you're a good typist with a few extra hours and a computer, you could start your own transcription service. The median hourly wage for transcribers is $15.

9. Freelance writer

Companies and content websites need good content, and you want to start your own business. Consider starting your own business as a freelance writer. Freelance writers typically are paid by the post or project, so wages can vary.

10. Jewelry maker

Jewelry makers would most likely make money on sales and projects, as opposed to hourly wages. Platforms for selling homemade goods like Etsy are a benchmark of what you could expect to charge for your products.

11. Avon or Tupperware sales person

Independent sales representatives for companies like Avon or Tupperware don't have to worry about creating a product or inventing a business structure. If you like talking with people, this social business could be for you. Incomes differ based on the company you work for and the amount of sales you make.

12. Makeup artist

If you're a professional makeup artist or hairdresser at a salon, you could earn extra income by setting up your own side business. If you love makeup or hair care but aren't an expert, consider investing in a class or certificate program. Talk with professionals to find what they recommend, experts said. Makeup artists earn a median salary of $16 per hour, while hairdressers earn a median of $9.

13. Virtual assistant

Organized self-starters could find good work being a virtual assistant, a person who does all the things an assistant would normally do, just via the internet and phone. Virtual assistants earn a median salary of $16 per hour.

14. Personal chef

Roll up your sleeves and break out the spices. A personal culinary business where you are a chef for private parties could be a delicious venture. Personal chefs make a median of $20 per hour.

15. Personal shopper

If you love to shop or are interested in fashion retail, starting a personal shopping business could be a great fit. Personal shoppers earn a median of $14 an hour.

16. Graphic designer

Graphic design has be frustrating for the nondesigner. While there are free design tools out there, many do not offer customization or the insight an expert would. That's where your business could come in. Graphic designers make a median of $15 per hour, which you can factor into project prices.

17. UI/UX designer

This one's a little more obscure to the average entrepreneur than the others. User interface (UI) design and user experience design (UX) make sure your website or app is user friendly, intuitive and visually pleasing among other things. UI designers make a median of $32 per hour while UX designers make a median of $35 per hour.

18. Social media manager

Many small companies or other entrepreneurs can't afford to have a social media manager or marketing team. Starting a social media company where you manage part-time or full-time other people's accounts could be a profitable gig. Social media managers make a median of $14 per hour.

19. Consultant

"Every industry could have a consultant. In order to be a successful consultant, you need to have some sort of success in that particular field," career expert Jill Jacinto said.

As a consultant, you could help businesses make contacts, form deals and guide their strategic plan as a consultant. This job has a median salary of $20 per hour.

20. PR professional

Have experience in a particular field? Recently retired? You likely have a lot of contacts and expertise in a specific industry, which you could leverage for your own venture. PR managers work with the media, government agencies and advertisers. They typically make $20 per hour.

21. Wedding planner

If you love detail and decor and don't mind the stress of dealing with last-minute changes, a wedding planning business could be a great fit. Wedding planners earn a median of $17 per hour.

22. Event planner

Weddings aren't the only events that need planning. Birthdays, anniversaries, graduation parties are just a few of many events people need help organizing. Event planners make a median of $17 per hour.

23. Property manager

This job is replacing what used to be known as the butler, experts said. A property manager looks after a household and ensures all property activities run smoothly. The manager would get the mail, do the laundry, stock the fridge, work with other professionals like gardeners and cleaning assistants. It's especially helpful for people who own multiple properties and don't have time to look after them. Property managers could make anywhere from $50,000 to $100,000 per year, experts said.

24. Caterer

While a personal chef usually caters to smaller groups, caterers prepare meals for big events. If you're a great cook who can handle multiple meals cooking at once, you could start your own catering business. Personal caterers make a median of $11 per hour.

25. Personal trainer

Insurance is something you'll need at the outset with this business. If you love to work out, look into certifications you could get to become a personal trainer. If you're already certified, even better! Personal trainers make a median of $18 per hour.

26. Accountant

If you're a certified accountant, you could start your own practice. Accountants make a median of $18 per hour.

27. Copy editor

Business pamphlets, grant proposals and blog posts all need copy editing. Why not take your literacy and grammar skills to the market? Copy editors make a median of $18 per hour.

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