News

I did my placement at Elevate PR and was lucky enough to be hired once i finished my internship

Posted in News on 11 January 2017

Getting your first Public Relations role doesn't have to be difficult. Enrol on our Posgraduate Diploma in Public Relations with Arranged Work Experience and we will help you secure that first essential internship. See our graduate Sadhbh Higgins' story below:

"Fitzwilliam Institute Postgraduate Diploma is a great gateway to the world of PR. The course is extremely relevant with current industry case studies and topical PR trends at the forefront of every lecture. It’s so reassuring to know that your lecturers are industry professionals, meaning that every course topic is approached with authentic knowledge of the subject and first-hand experience in mind. The standout aspect of the course for me was the arranged work placement. The placement challenges you to put your knowledge to the test whilst growing and learning in a real working environment and is paramount in developing a true understanding of the ins and outs of PR. The experience gained whilst on work experience plays such a pivotal role in your approach to the exams and perhaps even more importantly, the road to future employment. I did my placement at Elevate PR and was lucky enough to be hired once i finished my internship. I'm happily still working away at Elevate PR as an Account Executive.", Sadhbh Higgins said.

Events Assistant

Posted in Jobs on 03 January 2017

Leonard Cheshire Disability is UK's largest disability charity and this year we will support over 30,000 disabled people globally.

The preferences and ambitions of disabled people are at the heart of everything we do.  All our work focuses on delivering the best possible outcomes for disabled people.

This is an excellent opportunity for a skilled and motivated events and community assistant to play an integral part of a fast paced team.

This role will focus on supporting the Events and Community teams in delivering fundraising activities and engaging supporters, through effective administration, communication and project management, to generate income and awareness for Leonard Cheshire Disability.

In 2017, the charity is celebrating the Centenary of their founder's birth, as well as implementing a new strategy to grow their profile and income, so this position would suit someone who is driven and looking for a challenging role at an exciting time for the organisation.

If you have the skills we require and seek to make a difference to people's lives, please apply by submitting your CV and supporting letter to SLRrecruitment@leonardcheshire.org  please download the JD here ref number LCD6051
 
Leonard Cheshire Disability welcomes applications from all sections of the community.

A satisfactory disclosure check is required for this post.

Closing date:   Tuesday 17 January 2017

 

Wedding and Event Coordinator

Posted in Jobs on 03 January 2017

We are seeking an enthusiastic Wedding & Events Coordinator who can proactively increase venue revenue and brand awareness in the local area.

The role will include both reactively and proactively selling the venue for weddings, functions and meetings. You will coordinate the events with clients and suppliers, and be there to meet and greet to ensure everything runs smoothly, however the event will be run by the operational team.

What is in it for you?

Well, you will work in a fun, fast paced, friendly environment where we encourage you to bring your personality to work.

Plus:

  • Competitive Salary
  • Bonus Scheme to reward your hard work
  • 50% staff discount across all the Faucet Inn sites
  • Incentive Scheme
  • Pension
  • Development opportunities

A little bit about you:

To be successful in this role, you need to be able to demonstrate your ability to build and maintain relationships with potential clients, juggle multiple projects, work to tight deadlines and deliver on sales budgets while providing outstanding customer service that our customers will always cherish.

We're looking for someone who:

  • Has experience in a similar sales focused role.
  • Is a bubbly, ambitious and friendly individual with a desire to succeed.
  • Can manage resources effectively and take advantage of your team’s strengths.
  • Has excellent IT, administration and organising skills.
  • Is a real social media savy individual.
  • Has understanding of the local market and competitors.
  • And flexible to work longer hours at business’ critical times.

A little bit about us:

The Grasshopper is a beautifully refurbished site with 9 gorgeous boutique style hotel rooms, a busy restaurant & bar and large function rooms therefore this site can offer an excellent wedding or event venue.

If this sounds like your kind of job, we'd really like to hear from you!

Please apply here.

7 Signs You Were Born To Work In Events

Posted in News on 03 January 2017

A career in events can be incredibly rewarding.

You get to work with inspirational people, create amazing experiences for people and no day is ever the same.

However it’s also not for everyone – the job can be tough, demanding and requires a mix of skills that are really quite rate.

Yet some people are born to work in events. Here are the 7 signs that you were too.

1. You Organised Your Toys

Were you the kid who loved to organise their toys? Did you stack the cups rather than knocking them down? Did you pretend to host organised tea parties where the dolls sat around in quaint order, or create elaborate ranks of armies in perfect unison, ready for battle at a moment’s notice?

Chances are you were a budding event organiser.

2. You Always Hosted The Party

As you grew up, did you always find yourself hosting house parties, dinner dates and organising the weekend activities for your friends or family?

Were you always the one with a timetable of activities, a detailed itinerary and a plan B for each thing that could go wrong when going on holiday?

Yep, pretty strong signs you were meant to be an event planner.

3. You Loved Meeting New People

Some kids are shy, and some just love making new friends.

Were you always happy to strike up conversations with strangers, entertain your parent’s friends or welcome the new kid at school into your friendship group?

Did you always know who to introduce at parties, because they would just get on? Did you relish the chance to get out of your comfort zone and mingle with a new crowd?

The ability to connect with others and take pleasure in meeting new people is a great indicator you were meant to be an event professional.

4. You Showed Natural Flair

Most homework is handed in last-minute, hurriedly written on the bus using a blunt pencil or red ink because it’s the only pen that can be borrowed.

But was yours different? Did your homework include pictures and graphs where appropriate? Was it neatly ruled, with multiple colours used to highlight different sections and accent important points?

Did you relish all those practical classes like cooking, woodwork and art because you got to make cool stuff and experiment?

Anyone born with that creative spirit was clearly suited to a career in events.

5. You Sweated The Details

Were you the person in class who just couldn’t help but ask ‘why’? Did you want to really understand, and not just accept the world as it is? Did you take apart appliances to really get to the bottom of how it worked?

Did you hand in work that was ‘just good enough’ or did you work on it until you were proud?

As you got older, were you content to host your parties at the last minute, with no care for how people would arrive, what they would eat or drink, and whether or not there was the right balance of guests? Of course not!

You care about the details. The little things that elevate the mundane to the exceptional. And that’s why you were such a prefect fit to work in events.

6. You Found Multitasking Natural

Most people are terrible multitaskers, finding it stressful or dropping balls left-right-and-centre by taking on too many things at once.

Not you though. From the youngest age you knew that the key was to prioritise. Before you’d heard of the ‘7 Habits of Highly Effective People’ you knew to put first things first.

Generally this meant you didn’t have to multitask because homework, going out with friends and attending your sports class wouldn’t all fall on the same day.

However when you had to do several things at once, like tidying your room, revising for an exam and contacting a friend who needed to talk, you’d know the best way to get them all done, and done well.

This is a give-away sign that event management runs in your veins.

7. You Used Your Initiative 

Do you recall being the person who often volunteered first? Or maybe you didn’t even wait to be asked, but jumped in and got things sorted.

As you grew up, did you frequently have people say to you “Wow, I didn’t even ask for that!” Did you wait for the weekend to arrive, hoping that something interesting would be happening, or did you take the initiative and make something happen?

That kind of proactive nature is a big indicator that you’d be a natural at organising events.

Conclusion 

No event organiser is the same, and everyone takes a different path to get into the industry (many often wind up in events completely by accident).

However if you ever wonder, ‘Am I suited to events?’ then you can cast your mind back, think about what comes naturally to you, and if a few of the traits above were clearly visible from a young age, chances are you really were born to be in this industry!

Source

4 Reasons Your First Marketing Strategy Isn't Working, and What to do About It

Posted in Tips on 25 November 2016

If you've written out a marketing strategy, you’re already ahead of the game: Too many companies neglect the act of formalizing their plans, instead relying on general ideas and improvisation, which almost never turns out well.

Thinking through and documenting your strategy separates you from the pack, but there’s a harsh truth about that first draft you whipped up in the meeting room:

It probably sucks.

Like novels, poetry, scripts and any other form of creative writing, the first draft of your marketing strategy will rarely be the quality you need. So, why is that, and how can you fix it? Read on.

1. You’re working through assumptions.

Most first drafts of marketing strategies are built on previously existing assumptions. Some of these may be based on data, but the majority are usually based on assumptions. For example, you might assume that your target demographic will appreciate a certain angle of humor in your next round of advertisements, but you don't have anything to back that up other than anecdotal evidence and gut instinct.

Assumptions aren’t always bad; in fact, if you’re experienced enough, they can be highly valuable. However, when the major portion of a document is based on speculation, its accuracy should be called into question.

2. Marketing is a process of change.

Effective marketing isn’t about coming up with the best premeditated strategy; marketing is a process of testing, making changes and optimizing. Nobody ever succeeded by assembling campaign ideas and executing them flawlessly.

Instead, people work their way up, AB testing and experimenting with new directions, until they eventually mold their campaigns into something that works. There are cases when the first draft of your marketing strategy works somewhat well, yet there's still room for improvement.

3. You haven’t tried anything yet.

You have no experimental data to identify whether or not your marketing strategy is effective. If you did, what you're working on now wouldn’t be a first draft. Because you lack experience executing this type of marketing strategy for this type of business, that lack of expertise will almost always lead you astray.

So, until you put what expertise you do have to practical use and start gathering information in a grounded environment, you’ll miss the important foundational details.

4. The 'known unknowns'

There will be sections of your marketing strategy that you intentionally leave blank; you may not know how long you’ll run the ads, or which social platforms you’ll use to syndicate your content. Consider these the “known unknowns.”

Although you aren’t sure how these factors will play out, you recognize them as variables, and you’ve accounted for their unpredictability. However, in the first draft of your marketing strategy, you’ll fail to account for the known unknowns -- those variables and bits of information you’re oblivious to but know are out there. These could be significant, and could potentially derail your entire campaign.

What to do about it

So now that I’ve established why it is that first drafts are always lacking, what can you do about it?

  • Accept the truth. If you go into the situation understanding that your first draft will likely stink, your expectations will be lower and you won’t be surprised or disappointed when your execution doesn’t yield an enormous return. You’ll also spend less time worrying about the minutiae of your plans, and more time preparing for future rounds of revision.
  • Do your research beforehand. It’s impossible to update yourself on everything, but if you do proactive research, you’ll come in armed with the best and most accurate information possible. This will mitigate some of the errors and miscalculations that are inherently present in your first draft (though it won’t eliminate them entirely).
  • Include multiple brains in the brainstorming process. If you can, include several different team members when drafting the first round of your marketing strategy. Each team member will have different experiences and insights to add to the process; this will reduce the tendency to neglect “known unknowns,” as a team effort will reduce the number of collective blind spots, and generally result in a more thoroughly thought-out plan.
  • Set short-term goals and action items. Don’t look too far ahead. Set short-term goals and establish action items only for the next few days and weeks. Setting ambitious long-term goals in the early planning stages is an exercise in futility; they’ll likely change, and, besides, short-term goals will help you build early momentum.
  • Keep to an outline format. You know your strategy is going to change eventually, so don’t waste time trying to flesh out every little detail of your plan. Instead, think of your first draft more as an outline. Include the high-level points you know will remain consistent until the end, and a flexible framework that will accommodate any future additions or subtractions easily.
  • Be ready to switch it up. Incorporate a plan for changes into the draft of your marketing strategy. Planning to make adjustments will keep your team in the right frame of mind when you first implement your strategy in a live environment. Adaptability is key here.

If you follow these rules, you’ll stand a much better chance of producing a marketing strategy that sticks -- or at least one that’s more easily modified down the road.

The best part is, these rules and considerations apply to almost any marketing strategy you can think of -- from traditional advertising to inbound online marketing. As you gain experience, your strategy will get better and better.

Source

Java Software Engineer

Posted in Jobs on 25 November 2016

Priocept helps businesses to create digital products and services. We design, build and run web technology platforms for some of Europe’s leading companies.

Companies choose Priocept because of our commercial focus and ability to create technology solutions that generate a return on investment.

We provide project management, technical consulting, software development, training and application support services. Our areas of expertise include web content management, e-commerce platforms and bespoke application development.

Requirements: Priocept is looking to recruit software engineers that can demonstrate expertise in a wide range of Java development technologies. Candidates must have excellent core Java skills including some or all of the following: *

  • OO design patterns, Apache Tomcat and web-tier frameworks such as Struts, Spring MVC and JSF *
  • Magnolia CMS, Adobe CQ, JCR/JSR-170/Jackrabbit, Android development

Exposure to Microsoft technologies (especially .NET) would be beneficial.

Experience working in a consultancy or agency environment is desirable, combined with client-facing skills and experience of leading development projects, including requirements analysis, technical design and consultancy work.

Please apply here.

Events Assistant

Posted in Jobs on 25 November 2016

Job Title: Events & Special Projects Assistant

Dates: December 2016 10 month fixed term contract possibility to extend

Salary: £19k pro rata

Benefits: 23 days holiday pro rata, (plus 8 days Bank and Public Holidays)

Reports to: Manager, Events & Special Projects

Role: To provide assistance & support for all Special Projects & Events

Closing date: 6 December 2016

Events include: D&AD Lectures, Festival, Award Ceremony, New Blood Exhibition, New Blood Awards, New Blood Academy, Training, Annual Launch & Partnership Activation events.

We are looking for someone keen to develop their events experience who is eager to support the Events team with D&AD’s year round programme. Highly motivated and organised, with an eye for detail.

You will need to be a charismatic ambassador for D&AD; a confident and effective communicator able to liaise with all project stakeholders, suppliers and partner organisations where necessary. You’ll need to be approachable, and consistent in manner - enthusiastic, energetic and friendly – committed to equal opportunities, tactful and discreet. It is important that you are extremely personable and not afraid of picking up the phone when the occasion calls.

You’ll need to be an effective solution provider, quick thinking, extremely well organised and calm under pressure. Experience creating and maintaining databases, project files and spreadsheets is beneficial.

The organisation is very busy, so open and regular communication with all members of the team is essential. There will inevitably be some less interesting tasks to be completed day to day – and you’ll have to combine these with the ability to think big, and have real ambition for D&AD year round programmes. The D&AD offices have a casual relaxed atmosphere, with a friendly fun team.

The work is events based and so will sometimes require out of office hours.

Event Assistant Responsibilities:

  • Assisting with sourcing and briefing suppliers to deliver creative concepts.
  • Sourcing and briefing event caterers
  • Researching new and exciting venues, competitor activity and updating the events calendar.
  • Responding to event enquiries from guests, exhibitors and public.
  • Assisting with event builds, layouts, information points, overseeing of staging and installations.
  • Deputising for the Events Manager & Executive when they are unable to attend meetings and certain events for supplier, venue liaison, guest enquiries and requests
  • Maintaining an excellent level of customer service & Hospitality at all D&AD events.
  • Liaison with event Exhibitors handling queries, including changes to stand layouts, delivery times etc.
  • Guest Management for events, collating RSVP’s and data input for guests who have attended.

Administrative Responsibilities:

  • Minuting meetings, maintaining project files, supplier paperwork, H&S documentation, risk assessments, logging stock, coordinating staff reimbursements
  • Maintaining budget files & the contacts database
  • Maintaining competitor market research database
  • Circulating information to internal and external stakeholders
  • Travel & Accommodation for speakers & staff
  • Reconciliation of staff travel to events
  • Lend support to other teams where needed

Skills & Experience:

  • Highly organised
  • Excellent administrative skills
  • Understanding of project management procedures
  • Be able to meet deadlines and work under pressure
  • IT literate – Excel, Word (knowledge of Adobe software & sketch up would be ideal but not essential as training will be given)
  • A keen Interest in event management

Personal Qualities:

  • Calm with attention to detail
  • Resourceful – ability to come up with creative solutions to any problem that might arise
  • Enthusiastic and Energetic – ability to make guests, suppliers, clients and staff feel welcomed.
  • Able to liaise confidently and professionally with people at all levels.
  • A team player with a good sense of humour and a hardworking attitude

Job Type: Full-time

Salary: £19,000.00 /year

Please apply here.

Events Volunteer

Posted in Jobs on 22 November 2016

Location:           Mansion House

 

Hours:             10:45 am – 2pm

 

Closing Date: Thursday 24th November 2016

 

Main Activities:                 

 

Queen Elizabeth’s Foundation for Disabled People (QEF) work with over 4,000 people every year living with physical and learning disabilities to gain new skills and increase independence.

 

QEF is made up of three services; Independent Living Services, Mobility Services and Brain Injury Services and the family of charities which is VASD, MERU and Sutton Shop Mobility. Through G and O we will be able to provide rehabilitation to people such as Andy who is recovering from a car accident and provide a motorised wheelchair to children such as Danny.

 

Our legendary Guinness and Oyster Luncheon, now in its 50th year, set in the beautiful surroundings of Mansion House in the City of London. The Luncheon is a relaxed stand up fundraising event with Guinness, Oysters, Smoked Salmon, Potted Shrimps, Cheese and Red and White Wine.

 

Volunteer Roles & Responsibilities:

 

 

  • Event registration.
  • Help in running the prize draw, business card draw or silent auction.
  • General event admin.
  • Help in running the information desk.
  • Welcoming guests.

 

Skills and Attributes:

 

  • Excellent interpersonal skills
  • Clearly spoken and polite
  • Confident when dealing with people
  • Understanding individual

 

How to apply and for more information:

 

Please email candy.elton@qef.org.uk for more details.

 

QEF is an equal opportunities employer.

Want A Job With Great Work-Life Balance? Choose A Career In Digital Marketing

Posted in Tips on 14 November 2016

According to recent statistics from Ernst & Young, it’s getting harder than ever to balance work and personal life. Globally, 46 percent of managers are working more than 40 hours weekly, and four in 10 managers say their hours have increased over the past five years.

The biggest reported obstacles to achieving work-life balance were stagnant income growth (49 percent) and increasing demands at work (48 percent). Fortunately, some careers, according to Glassdoor, still make finding balance possible.

On Glassdoor’s recent list of the best jobs for work-life balance, marketing positions occupied six of 25 slots. Digital marketing careers are not only in-demand; they could also be the key to having a life outside of work.

Getting Started In Digital Marketing

Search Engine Optimization (SEO) Manager

An SEO manager builds traffic to business websites by leveraging referrals from search engines like Google, Bing, and Yahoo. SEO managers must be comfortable with analytical tools and detailed research. At some companies, they’re also responsible for search engine marketing (SEM) and pay-per-click (PPC) advertising.

Recommended course: Diploma in SEO via Online Distance Learning

Social Media Manager

Social media managers develop strategies for a brand’s presence on social channels ranging from Facebook to Snapchat. They develop marketing campaigns, interact with customers, analyze results, and adjust strategy accordingly. Additionally, many social media managers also partner with customer service departments to respond to customer inquiries on social networks.

Recommended course: Diploma in Social Media via Online Distance Learning

Digital Marketing Manager

People working as digital marketing managers develop comprehensive online marketing strategies for companies ranging from small businesses to Fortune 500 powerhouses. They develop plans containing a little of everything, including SEO, online advertising, social media, email marketing, mobile marketing, and more.

Recommended courses:

Pay Per Click Specialists

A pay per click specialist, also commonly referred to simply as a PPC specialist, is a person who specializes in managing online advertising campaigns. Specifically, an individual assigned to working in this capacity helps establish new media campaigns and oversees existing ones by performing tasks such as split-testing, analyzing keyword optimization and analyzing other data to minimize the overall pay per click cost of a web-based campaign.

Recommended course: Diploma in Google AdWords and Google AdSense via Online Distance Learning

Source

 

 

Conference Planning: The job explained

Posted in Tips on 07 November 2016

Conference planners and developers manage all aspects of conferences, meetings and corporate events. They might work with a committee of planners or perform duties independently, but it is this individual's responsibility to oversee the scheduling of activities, transportation, hotels, staff and meeting space, and make sure that everything runs smoothly and company goals are met. Most conference planners and developers work long hours -- especially during conferences -- but are able to travel extensively to attend events and visit prospective meeting sites.

Job Duties

The conference planner and developer's main objective is to create an event experience that not only meets with the company's goals but also runs smoothly and on budget. This includes negotiating hotel and meeting space, arranging for food and audio-visual equipment, and meeting with marketing personnel to develop appropriate event collateral, such as programs, signage and advertising. The planner and developer is in charge of coordinating all activities and speaking engagements, negotiating guest appearances, and planning visitor or spouse activities. The individual is also likely to be expected to travel regularly to scout locations and meet with vendors for future events.

Skills and Qualifications

Because it is the assessment and satisfaction of attendees that dictates the success of an event, this position requires an individual who is exceptionally strong in both customer service and interpersonal skills. Effective communication -- both verbal and written -- are essential, as is the ability to think analytically and make decisions under pressure. A socially perceptive person who enjoys being around lots of people and is able to read the body language of a large crowd would also do well in this type of position. If  you are looking to get Conference planning skills, and an industry and internationally recognised qualification, you should consider the following courses:

Diploma in Conference Planning - Online Distance Learning

Postgraduate Diploma in Conference Planning - Online Distance Learning

Working Conditions

During a typical planning week, conference planners and developers work full-time schedules in offices, collaborating with clients, vendors and event attendees. During meetings and events, the hours tend to get increasingly longer, the pace is much faster, and the duties more demanding as the position moves to an on-site, all-hours office at the hotel or convention hall. Expect to spend a good deal of time traveling, though the distance varies depending on how large a market reach the company employs.

Salary and Job Outlook

The Bureau of Labor Statistics reports the median income for this professional was a little over 45,000. Employment in this field is expected to grow as much as 44 percent through 2020 due to the increasingly international presence of organizations and associations -- and the fact that these conferences and meetings are often the only time members are together.

Source

 

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