News

5 things to consider when naming a brand

Posted in Tips on 29 August 2014
What truly is in a name?
 
PR professionals play a powerful role in promoting and cultivating brands for clients, as well as for their own organizations. Assisting with the selection of a brand name for a new product or service is an important aspect of that role. The team must choose a name that balances the right message and image to attract target consumers, while simultaneously informing those consumers of the benefits. 
 
Many PR pros forget that there is more to selecting a brand name than the words you choose, the graphics you use and how the brand makes the consumer feel. There are multiple legal considerations that also need be addressed, or they could haunt your company or client later. 
 
It can be easy to overlook that brands are valuable assets and protected property under trademark law. While registration of a trademark provides additional advantages, trademark rights are established through use. Trademarks are the public face of a product and hold the reputation of the organization. Thus, it is important to select the strongest trademarks to lay a strong foundation for a long-term asset. 
 
Here are five considerations, beyond the practical marketing concerns, that PR pros should contemplate when helping their company or a client select a strong brand name. 
 
1. What names are other brands using?
 
While conducting a search for a potential trademark is not mandatory before selecting and adopting one, it has many benefits. There are different types of searches, from those that only parse federally registered or applied-for trademarks, to more comprehensive searches that also include a search of trademarks registered in each state, trademarks in use but not otherwise registered, and uses of the potential trademark and variations thereof in domain names. 
 
Even a basic search of federally registered or applied-for trademarks will reveal similar marks for similar goods or services. Knowing what similar brands are already in the marketplace can help you steer away from a trademark that could embroil an organization in costly infringement litigation. 
 
2. Is it descriptive? 
 
The easiest-to-protect options for new trademarks are made-up words (such as "Xerox" or "Häagen-Dazs") or common words used in an uncommon manner (such as "Apple" for computers). Marks that describe a characteristic, function, quality, or purpose of a product or service should be avoided, because they are not entitled to trademark protection without evidence that consumers understand the mark is a brand name rather than a descriptor. This is otherwise known as “secondary meaning” or “acquired distinctiveness.” 
 
For instance, selecting the term "Delicions" for the name of a food product would require proof of secondary meaning/acquired distinctiveness because it describes a quality of the food item. If a company were able to use this descriptive term to the exclusion of all others in connection with its food item, competitors would be barred unfairly from using a term commonly used and understood by the public to describe a particular quality of food. Similarly, geographic locations and surnames need to acquire distinctiveness before being protected to the fullest extent. 
 
3. Is it weak?
 
A key purpose of a trademark is to be a short-hand reference for consumers to identify a particular product or service by a particular provider in the market. They're also intended to maintain consumer feelings associated with the product or service. When there are many uses of a term in the market for similar goods and services, it becomes difficult for that term to distinguish each company’s goods or services from one another. This is referred to as a "weak mark." 
 
When selecting a new trademark, it's important to avoid weak terms that competitors use. For example, search the Internet for the name “Ray’s Pizza” and you will find at least five pizzerias in New York City with some variation of “Ray’s.” Even if the term “Ray’s” perfectly expresses the desired feel for your client’s new pizzeria in New York City, using it will make it difficult for the new pizzeria to stand out among its competitors. Conducting a trademark search prior to adopting a new mark can reveal whether a term is weak. 
 
4. Are the words generic?
 
It's important to use your trademark properly to maintain your rights. Marks should be used as an adjective to describe goods or services, not as a noun. For instance, instead of saying “check out our latest model of Escalator,” say “check out our latest model of Escalator brand moving stairs.” 
 
When a trademark is used as a noun it may result in consumers calling all such products or service by your brand. That can reduce your trademark's significance, and perhaps even cause you to forfeit your rights. One of many examples of a trademark losing its trademark significance is the term "escalator." It was once a brand name of moving stairs. Now it is an alternative or generic name for moving stairs. 
 
5. What advice can an attorney offer?
 
Speaking with an attorney can help you avoid pitfalls and save money. However, don’t just hire any attorney. Even great business attorneys don't always know the many nuances of trademark law. It is important to select an attorney experienced in trademark law who regularly practices in the field, as they are in the best position to advise you about all aspects of the new trademark.
 

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Save Time and Boost Engagement With Social Media Automation

Posted in Tips on 29 August 2014
We all know that social media is a huge part of the online presence of any business. Whatever your network of choice may be, you may feel like you’re missing opportunities with other social media platforms, or that you don’t have the time or resources to keep up with all of the different options out there today.
 
Fortunately, there are tools and tactics that can help you automate some of the steps and take away some of the headaches of dealing with multiple applications. Of course, there’s no way to take the time commitment out of social media entirely – but that’s not necessarily the goal either.
 
The time you spend cultivating your social media presence is time spent connecting with customers and prospects and, therefore, holds tremendous value. These tools will help you spend less time fretting over posts and give you more time to connect with your audience.
 
Hootsuite
 
You’ve probably heard of Hootsuite before — it’s one of the most popular ways to integrate and automate multiple social media accounts. Compatible with Twitter, Facebook profiles and pages, Google+ accounts, and LinkedIn, Hootsuite allows you to schedule posts to multiple networks at once, keep track of multiple Twitter feeds, and even create multiple lists of who you want to track and interact with.
With free and paid options for different tiers of service, including multiple management accounts and detailed analytics, Hootsuite is one of the MOST popular choices out there.
 
Be warned, there are a few bugs from time to time, but that’s to be expected with such a broad solution. For the most part, Hootsuite works like a charm.
 
If This Then That (IFTTT)
 
If This Then That (or IFTTT, as it is more commonly known) is an amazing database of user-created “recipes” for, well, just about anything you can think of. The recipes allow you to setup automated “if this then that” commands for social media accounts, Evernote, RSS readers, Gmail, Craigslist and a host of other applications.
 
Users can activate “channels” (applications), and choose recipes that function between them. For example, there’s a recipe to change your Twitter profile image when you change your Facebook profile image, and another to post your Instagram pictures as native Twitter pictures (instead of as links). For more advanced recipes, there are options for automated posting from WordPress to Facebook pages, Youtube uploads to Facebook groups, SMS notifications for social media actions, and countless more.
 
And because the recipes are user-generated, there are always new recipes to explore, and if you can’t find what you need, you can create it.
IFTTT is simply an amazing collection of time saving, inter-platform solutions that may very well solve problems you didn’t know you had! Take some time exploring all it has to offer.
 
Zapier
 
Zapier is very similar to IFTTT in that it allows users to set up “Zaps” for automation across multiple applications. Zapier, however, is a paid service, and that means that it offers more applications and more robust support than IFTTT. Zaps aren’t just limited to social media, and can help you streamline blogs, CRM needs, analytics, and nearly everything in between.
 
You can receive notifications for social media mentions, automate RSS feed to post to Facebook, Twitter, and other social networks, incorporate calendars and Google Docs, post across multiple Facebook Pages, and find thousands of other solutions among more than 250 supported applications. Find useful Zaps and learn more about plans at https://zapier.com/.
 
The more automation you can incorporate into your social media efforts, the less time you’ll waste posting the same thing in multiple places, the less likely you are to miss an important message or mention, and the more time you’ll have for actually interacting with your fans and followers. Social media is an integral marketing tool for most businesses today, but it doesn’t have to be a burden. Let the available technology work for you.
 

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Vocabulary for Employee Engagement - Create It and Maintain It

Posted in Tips on 29 August 2014
Employee engagement is the secret behind most successful businesses – a company filled with happy, engaged and productive employees will have a much higher rate of accomplishment than one filled with employees only attending for their next pay-check.
 
Some of the methods involved in increasing employee engagement — such as regular feedback and flexible work arrangements — can take time to implement, but there’s one that you can start with right away.
 
The Importance of Words
Everything you say to your employees has the potential to alienate them or engage them further. Each individual sentence may not matter that much, but over time they add up creating a certain atmosphere you either want to encourage or avoid. There are a few particular phrases and ideas you should assess your usage of.
 
Please
Do you demand your employees do something, or do you ask? If you merely tell them to do something, it can create an air of resentment. It’s dehumanizing, and it suggests you expect it of them, rather than appreciating their work. Try to ask, and say please, and you will find a much more positive response.
 
Thank You
Obviously, you don’t need to say thank you for every little thing – that can end up insincere, and that’s worse than not doing it at all. However, try to consciously thank employees who have done something particularly useful or suggested something you otherwise would not have thought of. Knowing that input is valued creates engagement, and engagement creates more input. It’s a useful cycle, and one you can kick-start with this simple phrase.
 
Help
How often do you ask your employees for help? Is it a phrase you avoid? Many managers don’t want to appear weak in front of their employees, so will never admit something they don’t know, but this alienates workers rather than increasing a bond between staff. If you need help with something – perhaps you’re not very good at computers, and an employee is – don’t be afraid to say ‘Could you help me with…?’ As long as you don’t do it all the time, it can increase their respect for you – and once again, proves you value them and their work.
 
Sorry
This is the same as help. Many managers won’t apologize if they did something wrong, so as not to look bad. However, not admitting your failures will only make you look worse. If you called out an employee for something you later learn they didn’t do – apologize. If you forget something, and it causes difficulty for them – apologize. You want to use this sparingly (you don’t want to mess up too often!) but when used well, it can encourage your employees and increase the chance they’ll offer assistance when needed.
 
I understand.
If an employee comes to you with difficulties, try to understand and sympathize with his or her point of view. As long as you are genuine when saying this, telling the employee you understand is a powerful way of highlighting that you see them as a person, not just another number. Beyond this, try to work with them to find solutions, rather than just writing it off as a problem.
 
Their Name
If there’s one thing you should take away from this, it’s to use the names of your staff members. Learn them, and make an active effort to refer to them by it. Don’t be one of those sales people who use it in every sentence, but a simple ‘do you have a moment, [name]‘ is instantly better when it comes to employee engagement than ‘do you have a moment’ by itself. This is one of the hardest to do, especially if you have a lot of staff working alongside or beneath you, but it’s one with the biggest benefits.
 
There are a lot more ways to increase employee engagement through your word choices and vocabulary, and it’s not enough just to change them once. Actively maintaining an atmosphere where you choose to speak to your employees as equals, rather than subordinates, will keep employee engagement high for years to come.
 

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Twitter Opens Analytics Tools to All

Posted in News on 29 August 2014
Twitter is making its new analytics tools available for all users
 
The micro-blogging site launched its analytics dashboard in July, but only for advertisers and verified users. The tools offer users insight into how their content is performing on Twitter with a breakdown on the success of each tweet, total impressions and engagement rate.
 
Now, any and all Twitter users can find out how popular their tweets are.
 
“Absolutely thrilled to open up access to http://analytics.twitter.com to EVERYONE,” Twitter engineer Ian Chan tweeted to announce the change.
 
To break it down, the dashboard allows users to:
 
- See how their tweets are performing in real time.
- Compare impressions (times a tweet is viewed by anyone on Twitter Web and Android or iOS apps, including logged-out users), total engagements and retweets month over month.
- Use the tweet details page to see how many retweets, replies, favorites, follows, link clicks and embedded media clicks each tweet received.
- Export tweet performance metrics into a CSV file, which now includes both organic and promoted data.
 
Although analytics is far more useful to brands and marketers than it is for the average Joe, it still might be interesting for other users as well. If nothing else, it will help them to gauge the best time to tweet and how often to do so.
 

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Samsung Announces Gear S Watch

Posted in News on 29 August 2014

The face of Smartwatches is changing.

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Samsung image

Samsung has stepped ahead of competitors with the unveiling of its Gear S watch. The small, wearable device was presented Thursday with Samsung Electronics’ chief executive officer and head of IT and mobile communication noting the company is “leading this exciting and rapidly developing wearable category through progressive innovation.”

JK Shin, in a press release, said the watch is breaking new ground.

“The Samsung Gear S redefines the idea of the smart wearable and the culture of mobile communication. It will let consumers live a truly connected life anywhere, anytime,” Shin said.

And, he’s right. The new model is much more advanced than the company’s previous watches and should allow owners to break away from their Smartphones.

The Gear S will not only, through its 3G connectivity, allow wearers to remain up-to-date on messages and social network activities, it can also make and receive phone calls. The device — with its two-inch curved Super AMOLED display — can also be synced with a user’s Smartphone to have calls forwarded.

Samsung isn’t forgetting those with a healthy lifestyle in mind, either. The Gear S comes with enhanced multi-sensors, built-in GPS and a number of S Health features. Applications such as Nike + Running will also allow users to track their runs and stay on the go without carrying their smartphones.

The Gear S is expected to come on to the market in October.

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Responsive vs. Adaptive - Which Option is More Advantageous?

Posted in Tips on 28 August 2014
Responsive and adaptive — these are the two choices when it comes to Web design. Contrary to the popular belief, the two concepts are quite different from each other. Businesses should be well-aware of the differences so they can choose between the two services. So, what do these two terms actually refer to?
 
Responsive Web design – Sites built upon this concept can show up on various devices on the same set of URLs. Every URL uses the same HTML and CSS for all devices.
 
Adaptive Web design– Sites created on the basis of this concept also show up on different devices on the similar set of URLs. But, there is a twist. Each URL uses different HTML and CSS based on the type of device (desktop or mobile).
 
Responsive vs. Adaptive – Pros and Cons of Each
 
Pros of Responsive design —The striking advantage of a responsive design lies in its flexibility. The layout uses CSS3 media, as a result of which a responsive site can perform well irrespective of the screen size. Text and images can adjust given any browser and there are options for changing layouts according to the size of a screen.
 
It is advantageous to choose responsive Web design services because there is no need to maintain two different code bases; one for desktop and another for mobile viewing. Also, there is no requirement to establish server-side redirects to guide desktop and mobile users to view the appropriate site. It is worth mentioning that building server-side redirects is a complicated job. So, one choosing this design can steer clear of complications.
 
Pros of Adaptive design – With adaptive layout, it becomes easier to cater to the requirements of mobile and desktop users. Also, there is the convenience to install features that mobile and desktop users prefer most. Now, this improves the loading speed of the site, thus, resulting in good user experience.
 
Cons of responsive design – If a business considers using online banner advertisement, it may face challenges while achieving so with responsive design as the two have not yet grasped the techniques of each other.
 
This design comprises the use of more than one content management system platform because the front-end codebase of a website is required to be restored from the scratch. The use of many CMSs makes availing of responsive Web design services pretty expensive.
 
Talking about front-end code, it is worth mentioning that the design demands detailed front-end coding so that users can have great viewing experience irrespective of any browser and OS.
 
Cons of adaptive design — On the other hand, adaptive layout uses a range of static formats depending on breakpoints. As a result of which, this particular design fails to respond when one changes a browser window. It first identifies the type of display and then resorts to the format sized appropriately for viewing on a certain display type. Needless to say, the whole process takes up a lot of time.
 
Another demerit against it is one has to go through various complications to oversee redirecting and cross-linking between various display types. This, no doubt, slows down the loading speed of a page.
 
Going for adaptive Web design services is a costly affair as maintenance costs soar high with the handling of two different front-end codebases.
Now, it is clear that both responsive and adaptive layouts have their fair share of advantages and disadvantages.
 
A few considerations for designers
 
Designers need to understand client requirements and weigh the available resources before starting their work. It is important to organize a meeting with developers to get a clear understanding of coding restrictions. The next job is to jot down the distinctions and parallels between diverse page elements. This note aids in creating blueprints for page templates. This saves a lot of time and helps to keep focus on the main work.
 
If you are an aspiring Web designer, you can use these tips to show your talent on your first responsive or adaptive Web design project.
 
So, which one to go for?
 
Both designs have their fair share of users as well. Businesses that just want to appeal to a particular group of users can go for adaptive Web design because they need to focus on creating formats for certain screen sizes. A site not using images can select this design without any second thought.
 
There is no debate around the fact that a responsive design ensures great user experience whether end users view on desktop, mobile or tablet. A single HTML file can be adjusted according to different settings. Businesses interested to reach out mobile-centric users can certainly benefit from choosing responsive web design services. When it comes to an all-inclusive approach, this design certainly works best.
 

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How to Manage an eCommerce Site and Keep Your Day Job

Posted in Tips on 28 August 2014

Managing an eCommerce site is a lot of work, especially to start up. So how can you do this effectively while keeping your day job?

Setting up an eCommerce site is tough, but luckily there are themes and services available to make it easier, like inventory management software and simple eCommerce WordPress Themes. Whether you are building a new brand, or just looking to make some money on the side, you must make the consumer feel safe and secure on your site. Grabbing their attention is equally as important.

There are thousands of small eCommerce clothing companies that are making a decent profit everyday. Most of these companies are not well known by any definition. However, they usually have an optimized eCommerce website that makes transactions easy. These websites are often user friendly and easy to navigate. Let’s take a look at the steps they took (and are still taking) to manage their eCommerce site.

1) Pick an optimized and responsive theme that is made for eCommerce.

These will usually cost you some money but make it much easier to display products and services, while keeping track of inventory if you are not selling a digital product. A responsive theme is important to have so that it works properly on all devices – computer, mobile and tablet. This will also help the pages load quicker on each device.

2) Purchase an SSL certificate and take all necessary steps to ensure your site’s transactions are safe

No one wants to give his or her information to a site that isn’t secure. People surfing the Web are skeptical as it is. Make them feel safe and showcase your accreditations and certificates. An SSL certificate will also ensure the consumer’s data and information is safe. Many services will make the option available to check your businesses accreditations on their site to verify. This is an even better feature for the skeptical consumer. Include reviews of past sales as well.

3) Put up your products and make sure the prices are competitive

It is important to really sell your products and make the consumer believe that they are getting the best. Especially with online shopping, if prices are not competitive or the lowest available, they will quickly move on. A good tip for high prices is to sell why your product is priced so high. Talk about the quality and how great it is to make them want to pay more for the good rather than going somewhere else for less.

4) Make sure all payment methods are available and checkout is quick and easy

No one wants the checkout process to be a hassle. The longer and more complex the checkout is, the less interest the person will have in making a purchase. This is especially important with impulse buys. You want the person to be able to securely enter their information and payment in under two minutes. Make services such as PayPal available as well. PayPal is great for eCommerce because it is the safest way to pay online. People will feel more confident if they can pay with PayPal, if that is their preferred method. Not to mention it is quicker than with a credit card and they don’t take out as high of a percentage per transaction.

Managing an eCommerce site could be an easy and fun side job, but you have to do it right. If you take these steps and do it right the first time, it will be a lot less work and much easier to manage. The start up is the hardest part, but once you get going you will realize that it is worth it.

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What Your Competition Knows about Marketing Tech

Posted in Tips on 28 August 2014
You don’t know everything about marketing technology but, put together, your competition does. If you don’t actively seek out new things, you’re either going to stay behind the curve or eventually fail from sheer stubbornness. The savviest of business owners let others do the hard work, learn from their mistakes, and optimize on what others have already learned the hard way.
 
The good news is that there really isn’t anything new under the sun, but marketing technology changes when it comes to best practices including the technology realm. Whether you’re an e-tailer specializing in cards or you manage a law firm, you have big marketing needs.
 
Technology can make your life easier and so can your competition.
 
1. More isn’t always more
Marketing isn’t a game of Pokemon, so you don’t need to collect all the newest technology. Instead, choose the tech that’s been well tested and is favored by your competitors. Otherwise, you’re going to waste both time and money.
 
2. Expensive and best don’t go hand in hand
Just because technology costs a lot of money doesn’t mean it’s the best. In fact, it might just mean it’s the most convoluted (just look at Raiser’s Edge as a prime example). Spend your money wisely and check out reviews from others in the industry. They’ll likely complain wildly when something is overpriced, so listen to them.
 
3. Don’t be a guinea pig
There’s no glory in being a beta tester unless you’re getting paid for it. Most technology is going to have a few bugs in the early stages, so let everyone else suffer through it and wait until the tech company releases a later version. There aren’t any prizes for going first, either, so why waste your time and test your patience?
 
4. Diversify yourself
You’ve found some marketing technology you love and you wouldn’t dream of “cheating” on it with anything else. While loyalty in business can be a great thing, if you’re unwilling to diversify your tools and keep up with the times, you’re not doing yourself, your business or your customers any favors. Finding something that works and sticking with it isn’t a smart idea in your style, and it certainly isn’t in something as evolving as technology. Branch out.
 
5. Don’t create a job just for you
It might seem like the ultimate trick for job security: Find a technology that works, is difficult to use, and be the only person in the office who understands it. This might work in the short term, but do you really want to be the only person on board who can do a certain job? This can lead to poor morale and what happens if there’s a promotion available but you won’t be considered since nobody can do what you do? This brings down empires and you don’t want to be Helen of Troy in this reimagining.
 
6. Let someone else do the research
Of course, this doesn’t mean you can just kick back and never do your own analytics, but there’s probably a very similar company that has more resources, time and money to gather big data and do research. Even better, this information might be openly free to the public. Don’t reinvent the wheel, especially when it comes to making use of marketing technology, and use what’s readily available.
 
7. Remember difficult doesn’t mean better
Just like with high cost, just because something is difficult to use doesn’t mean it’s the best. Marketing technology was designed for marketers, not techies. If a company can’t even come up with a program that’s easy for the target demographic to use, how good could it be? Save yourself the headache and pursue technology that’s user-friendly and works for you.
 

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Gmail Adds Auto-Unsubscribe Feature

Posted in News on 28 August 2014
On August 6, Google’s Gmail announced a new feature: the auto-unsubscribe button. What is it? What does it mean for your brand’s marketing efforts? The potential implications are great; as such, it’s important that you become familiar with the feature and gain an understanding of how to adjust your marketing efforts accordingly.
 
Why the Focus on Unsubscribing?
 
Beginning in 2003 with the passage of the CAN-SPAM Act, which, among other regulations like not using false or misleading header information or deceptive subject lines, requires the senders of email marketing campaigns to clearly tell recipients how to opt-out of receiving future emails – return email addresses, opt-out buttons or otherwise – and to honor opt-out requests promptly, email marketers have understood the importance of allowing target audience members to unsubscribe. Because harsh penalties and fines exist for non-compliance, unsubscribe options became commonplace quickly.
 
With Gmail’s announcement on August 6, however, this has gone one step further. The auto-unsubscribe feature that will be displayed on promotional messages will make it easier than ever for Gmail users – which comprise 74 percent of the United States’ consumer base – to unsubscribe from unwanted messages and senders.
 
How Gmail’s Unsubscribe Works
 
The basic premise is simple. On promotional messages that already contain unsubscribe options, recipients will now see a prominent link at the top of the email – right beside the name of the sender – that allow them to unsubscribe from the sender. Because most unsubscribe options are featured at the bottom of email messages, this eliminates the need for scrolling through a message in order to opt-out.
 
Along with the feature’s debut announcement, Gmail stated that the process can take a few days, depending on how fast the requests are processed; however, the end result is the same.
 
Implementing the Feature
 
The unsubscribe option is made possible through the list-unsubscribe header inside common email marketing campaigns. This is what makes the option appear at the bottom of messages, however it is generally hidden from email recipients in the actual header. Gmail’s feature pulls from that – otherwise invisible – feature and makes it visible at the top of messages.
 
This means that without implementing the list-unsubscribe header, recipients will not be able to see the auto-unsubscribe option. Furthermore, senders with negative reputations will not be rewarded by being able to use the feature. Because it could be used as a method for validating the authenticity of email addresses, only senders with positive overall reputations will be able to implement the option.
 
Brands sending from new IP addresses, email addresses or domains will not have the auto-unsubscribe feature to accompany their messages until a positive history of sending is established. Like Google’s other products, those who take advantage will simply not be rewarded.
 
For brands that use multiple unsubscribe options to allow users to unsubscribe, Gmail’s recommendation is that those options be limited to a maximum of five.
 
When Google receives unsubscribe requests through the auto-unsubscribe feature, senders will receive notices and will be required to act immediately by removing those recipients from their email lists. If this fails to happen, Gmail could stop delivering messages to all users which could seriously hinder email marketing initiatives.
 
Why the Auto-Unsubscribe is Positive
 
You might be wondering why making it easier for email recipients to opt-out of your campaigns could possibly be viewed as a positive thing. Why do you want your subscribers to be able to opt out without even viewing the information contained in your message?
 
The answer to this question is simple: transparency. Your target audience members want to do business with brands that are trustworthy. Often times, trust is associated with transparency. When users are able to unsubscribe to your campaign without a hassle, your complaint rate will likely drop.
 
An additional positive? A more focused and receptive email subscriber list. It’s great to have a list that contains thousands of recipients. However, the focus of email marketing should be effectiveness. If your list is full of individuals who will never take action, you’re wasting your efforts. A list of subscribers that are engaged and interested leads to better results in the long run. Cutting out those who are completely uninterested – and will always remain uninterested – doesn’t hurt a brand at all.
 
Why the Auto-Unsubscribe Option Could Also Be Negative
 
Just because a particular email recipient isn’t interested in what your brand has to offer right now, they still made it to your list in one way or another. Whether this was through an event, a promotion or something else, they are on your list for a reason.
 
When an email doesn’t interest them, they may not feel like scrolling through your message to find the unsubscribe option at the bottom of the screen, so, instead, they stay subscribed. In the mentality mentioned above, this means they are uninterested. However, from another perspective, it might also mean they just aren’t interested right now.
 
This means that a future message, tagline or headline could draw them back in. They may be content to receive messages without taking action, however, something may interest them in the future. If the option to opt out becomes easier, they may do so without ever receiving that future message. This could lead to a loss in conversions and profits in the future.
 
Whether the auto-unsubscribe feature is a positive or a negative has yet to be seen and may depend upon your email marketing strategy and outlook. In either case, it’s important to be aware of the new feature and to consider how to incorporate it into your strategy, starting today.
 

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Apple to Debut a 12.9-inch iPad

Posted in News on 28 August 2014
Maybe bigger really is better — when it comes to tablets, that is.
 
Apple, it seems, agrees. The Cupertino company has plans to produce a 12.9-inch iPad by early next year, according to a report from Bloomberg.
 
Sources told the publication that Apple has been working with suppliers for more than a year to develop a new range of larger touch-screen devices.
 
The iPad Air coming this fall boasts a 9.7-inch screen while the iPad Mini has a 7.85-inch screen — meaning this new tablet will be significantly bigger.
 
The changes on the way for the iPad are likely an effort by Apple CEO Tim Cook to encourage new sales in a tablet–saturated market. In another move to give iPad sales a boost, Apple is teaming up with IBM to build enterprise apps designed only for iPhones and iPads.
 
The new class of business apps will bring big data and analytics capabilities to Apple’s handsets, challenging longtime industry leader Microsoft’s offerings.
 
The new capabilities will include:
- A new lot of more than 100 industry-specific enterprise solutions including native apps, fashioned exclusively for the iPhone and iPad;
- Unique IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration;
- New AppleCare service and support offering tailored to the needs of the enterprise;  and
- New packaged offerings from IBM for device activation, supply and management.
 
It is impossible to say if the changes Apple has up its sleeve will be enough to convince tablet users to upgrade to the new version of the iPad.
 

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