News

Translating Your Content: Can It Help Your Site Rank?

Posted in Tips on 30 March 2015

As a small business owner driven by big marketing goals, you are probably striving to come up with new methods to reach a larger audience. You know you can do better. You can make your website rank higher in search engine results, turn more prospects into devoted clients and target new markets that would welcome your products or services with open arms.

So the question is this: can translating your content support these bold objectives?

The simplest answer to this question is “yes.” Just think about it: regardless of their nationality, cultural background and personal preferences, all your buyers have one thing in common: their large appetite for palatable, understandable and relevant content. As Smashing Magazine points out, in this case translation is not everything; nonetheless, it does represent a solid bridge that you can build to develop and deepen your bond with different audiences on a global level.

Could a Multilingual Website Help You Tackle the Whole World?

In his book, entitled Beyond Borders: Web Globalization Strategies, John Yunker affirms that a multilingual website is now seen as a necessity, not a luxury. A few years ago, during the inception phase of the Internet, web users were forced to stick to English-language websites simply because they didn’t have too many other options at hand. Nonetheless, times have changed and today savvy business owners bend over backwards to demolish linguistic and cultural barriers and adapt their message to the language of their clients and prospects.

If you still think that proper website localization is no big deal, now would be a good time to reconsider. According to the data provided by IDC, the prominent research firm, online visitors are up to four times more likely to spend their money on a product or service offered by a company that goes to the trouble to speak in their own language. Whether you see content translation as an act of courtesy or a clever marketing strategy set in place to consolidate your position in a new market, one thing’s certain: website localization can enable you to gain and maintain a solid competitive advantage, sell more and take brand recognition to a whole new level.

5 Simple Tips on How Translate Your Web Content

Now you know just how important it really is to tailor your writing based on the needs and demands of your audience; so you want to make sure that you and your prospects speak the same language (literally!). In this particular context, here are a few tips on how to translate your web content faultlessly to help your website rank and convert better.

  1. Identify and Explore Your Core Markets. What countries are you targeting? Who are the people who would be more inclined to buy your products, where do they live and what language(s) do they speak? Conduct in-depth research to discover the most accurate answers to these questions. This is the simplest way to identify your new core markets and their most important particularities.
  2. Turn the Cultural Context into Your Main Focal Point. Here’s an important aspect that you should take into consideration from the start: there is no such thing as a simple formula that one can use to automatically translate an entire English-language website to Mandarin. According to an article published by Entrepreneur, a world-class multilingual web presence has different nuances that any small business owner should be familiar with before making a first step towards conquering new markets via content translation. In other words, you should always focus on the cultural context.

Brand blunders are not as uncommon as you may be inclined to think. These slips are fueled by an incorrect understanding of consumer attitude, culture and language associated with a new market that a company may wish to penetrate. While getting acquainted with the good, the bad, the hilarious and the dangers of content translation, you may want to look at Pepsi’s epic failure recorded while trying to bond with its Chinese consumers. Its slogan (“Come Alive”) was mistranslated in Cantonese and Mandarin. This otherwise catchy slogan ended up reading “Pepsi Brings Your Ancestors Back from the Dead.” This is the type of cross-language advertising error that can wipe a small business off the face of the earth, so choose your words wisely and settle for no less than professional content translation services.

  1. Employ the Right Search Engine Optimization Tactics. While all your competitors are employing different tactics to land on the first page in the search engine results, a cohesive SEO plan remains a necessity. In this case, you should keep optimization strategies in mind for every single language that you wish to rely on to convey your message. Here’s the problem that may arise while trying to optimize your translated content: just because several keywords are extremely popular in your language (English), this doesn’t mean that their translated versions would automatically represent preferred keywords in other languages. Finding the most popular keywords in the new languages that you will be using is an essential part of the job. The bad news is that you would have to match words in English against their high-ranking translated equivalents that you could identify via Google Trends. The good news is that consistency and perseverance will eventually get you where you want to be, in terms of keyword research and successful optimization.
  2. Hire the Best Team of Translators. Assuming that you wish to count on website localization to become visible on a global scale, you should know that technology can support your goal. Google Translate is only one aid that can help you speak the language of your prospects; software such as Trados also does a good job at assisting small business owners and translators. However, when your good name and profitability are on the line, you shouldn’t settle for less than professional content translation services. Why? The answer is simple: only a professional will give you the chance to preserve the tone and nuances of the original text that you wish to translate, while helping you avoid awkward structures based on word-for-word translation, which could easily impact the structure and meaning of your sentences.
  3. Be Ready to Prevent and Address Potential Market-Specific Issues. In Japan, sarcasm is seen as a meaningless concept. The U.S. has a relaxed business style that gives you the highest level of freedom when it comes to selecting your tone of copy. On the other hand, in Poland, your clients and partners would expect a higher level of formality from you. How can you bridge these gaps and prevent potentially awkward situations? If you count on a big budget for your expansion, consider hiring a local consultant who could help you understand how your new public thinks and responds to marketing messages similar to the ones that you’re getting ready to launch.

Make Sure Your Content Gets Understood

At the end of the day, remember that it is vital to make sure that your message is heard, understood and assimilated by the new audiences that you wish to target. If you are determined to turn website localization into one of your main priorities, follow all the right steps to make sure that your translated content will be appreciated by both human visitors and search engines. Done right, SEO-friendly content translation can help you occupy a privileged position in the SERPs and increase your profit margins with minimal effort. Translating your content may involve certain expenses, but in the long run it can become a smart investment that will help you overcome barriers set in place by distance and cultural and linguistic differences and bond with a larger public that is dying to hear about you and your products- in their own language.

Source

Google Updates Webmaster Tools: What's New and Useful

Posted in News on 30 March 2015

Curious what Google is looking for these days? It isn’t rocket science to decipher. Speed, responsiveness, unique and relevant content; these are some of the criteria demanded by the search engine giant for anyone to win the ranking wars.

For most companies, the go to resource for all diagnostics, results, and overall website performance reports is Google Webmaster Tools. This free service helps webmasters maintain a website’s SEO presence and helps them to better understand how to optimize a site for increased visibility, traffic, and ultimately ROI. Following the ranking guidelines laid out by Google is always a good strategy.

Earlier this month, Webmasters across the world rejoiced as Google announced several updates to these prestigious tools along with a brand new report to help businesses better understand how a website is being seen and essentially how to increase SEO rankings. These updates can help unlock massive amounts of optimization potential for companies, assuming that time is taken to study the results and make the necessary improvements to a site.

Here are the hot new reports and updates from Google Webmaster Tools:

Brand New: Blocked Sources Report

The announcement of the blocked sources report opens up a gateway for companies to increase, optimize, and truly hone in on search engine rankings. The report will give businesses insight into exactly which images, CSS, JavaScript or other resources on a website are obstructed from Google’s view and from which hosts the blockages occur.

By viewing and understanding this report a company can eliminate these damaging blocks which will then allow Google-bots to crawl a website in its entirety. If there is one thing in recent years that Google has taught businesses, it is that if a site cannot be crawled by the bots, it will not rank well (or at all, really), which could spell disaster for some smaller organizations. The blocked sources report will assist business owners and marketers in the following four ways:

  • The landing page of the report compiles a comprehensive list of hosts that provide a resource on a site which is blocked by robots.txt rules.
  • A simple click on a given host will allow one to see a list of resources that are blocked from that host. This will include the number of pages on a site that are affected by the blocked sources.
  • Blocked resources can then be clicked within the table to reveal a full list of pages that load the particular resource.
  • Click on any page in the table holding the blocked sources to obtain guidance on how to rid the page of the blocked resource which will help optimize the site.

Updated and Improved: Fetch & Render

Google’s Webmaster Fetch & Render tool is a diagnostics platform which allows users to simulate how Google renders a URL on specific websites. Google updated this tool back in May of 2014 to have the ability to fetch & render by device. Now, webmasters can dive even deeper into the analytics of a site with the added feature to view the URL as Google sees it side by side with how visitors will view the same page. These snapshot images will allow operators of a site to definitively detect even subtle differences in how Google-bots see a page versus how a browser renders it.

This update, although not exactly announced by Google, again goes back to blocked resources and how much of an impact they can truly make on a site. Apply this updated tool to see how blocked content alters what is seen of a site by Google and potential visitors. It may seem like a slight alteration, but the benefits of this comparison view can be significant.

It is critical for organizations to understand the resources on a business website that hold the company back. Clear out all unnecessary resources that do not serve a website’s purpose and increased rankings and traffic are sure to follow. Take the time to evaluate your site and the benefits could prove to be dramatic.

The updates give business owners, marketers, and website operators a leg up in understanding how to optimize a website for increased efficiency and SEO ranking. It is important for organizations to utilize the tools handed out by Google because they are often the gatekeepers to complete success or utter failure.

If you have already used these updates on your website, provide your insights and comments below on how useful you found them to be.

Source

Google's New Ranking Factor: Content Accuracy

Posted in News on 30 March 2015

You know that you need to write excellent, engaging content to help bring in more clients and clicks, but did you know that accurate content is just as important, if not more so?

It is incredibly vital to your site, and can help set you up as a great, trustworthy source within your industry. It is also going to be part of a new Google algorithm, and you need to make sure you are already creating accurate content before it hits. I am going to look at why you need it, as well as how you can achieve excellent, accurate content.

Why is it Important to be Accurate in Your Content?

When you write your content, you always want to make sure you write something that is accurate to help set your company up as a trusted source. Accurate content is a great way to create something that reflects your company in a great light while also helping you create engaging content. However, there is something new coming down from Google, which means that accurate content won’t just be something you want to create for your clients when it comes to engagement; you’ll want to be trustworthy for Google, as well.

It hasn’t happened yet, but it is being reported that Google is aiming to create an algorithm to judge the trustworthiness of a website by how accurate the content is. Their goal is to match content to others around the web to see if the subject is truthful. You should always create accurate content no matter what, but if you do think about fudging the details every now and then, this should stop you in your tracks. You want to start or continue creating accurate content to be well ahead of the Google game before the new algorithm is implemented.

Top Nine Ways to Make Sure Your Content is Accurate

Since you now know why it is important to create accurate content, I am going to take a look at a few ways you can achieve this. These tips are great to help you start creating accurate content or they can help you rest assured that your content is definitely truthful. Let’s take a look at these tips to see which ones can benefit you and your site.

1. Always Verify Your Research. Verifying research is something that can take quite a bit of time, but is well worth it in the end. This helps you make sure you are reporting on something that is factual, instead of something that sounds right, but didn’t happen. You can see this regularly in the media when reporters will discuss something they overheard and it later turns out to be false, putting the reporter and news source in the Spotlight of Shame. While major news sources can easily get out of it through various methods, a small business will have a harder time, and you might have a permanent mark of being untrustworthy, which is something you don’t want. A great way to verify is to find out if the source you are using is reputable, and to follow their research links to see if their resources are high quality and reputable, as well. Just take time, and cross-reference everything to help you verify your research.

2. Make Sure to Confirm the Claims You’ve Read or Heard Before Writing. Did you hear a claim about something in your industry? Does it sound likely, but you don’t have any research to back it up yet? Then you need to make sure you confirm before writing and publishing it. The best way to do this is to follow step one and verify your claim and cross-reference it with other research. Make sure you not only confirm it for your blog and web content, but that you don’t send it out on your social media profiles either! Just be patient, research, and then state what you’ve learned if there is enough to back it up. 

3. Back Up Your Claims With Legitimate Resources. Earlier, I mentioned that, along with confirming your claims, you need to make sure you back them up with legitimate resources. This will help set your site up as trustworthy, and those legitimate resources are what Google will look at to compare your statements to deem if they are factual or not. Some examples of legitimate resources are Moz, Huffington Post, Hubspot, and Buffer. It is also a good idea to look at the domain authority of a website to know if it is high quality or not. I love suggesting the MozBar because it really does help me find great resources to share with you!

4. Write Naturally, Avoiding Sales-Speech. Writing naturally is another great way to create accurate content. How is it great? Because, when you write on a topic you truly know about, with excellent resources to back you up, you start to write your content naturally. If you don’t know much about a topic, it comes out stilted and forced, and it can even come out sounding sales-like. I’ve read a few blogs where people try to write on a specific topic, but in the end it just comes out sounding way too sales-dominated with little to no information on the topic. Write naturally, and you will not only create accurate content but you will also help bump your site up on the SERPs.

5. Have Someone Read Over Your Content. Another set of eyes never hurt anyone when it comes to writing accurate content. First of all, another reader can spot simple errors you may have missed. Second, if you have an expert in your field read over the material, he or she will be able to tell you if they think you need more resources or if your claim isn’t valid. Be prepared to take the criticism you need to know if your content is accurate or not. A great way to have someone look over your content for basic errors as well as to check for accuracy is to hire a copyeditor to go over you work.

6. If You State an Opinion, Make Sure Your Readers Know. Opinion pieces are a great form of content, but these can sometimes come across as being inaccurate because they might not fit with research. When you are writing an opinion piece, make sure you first state what it is you are writing about, any research involved with it, and then make sure your audience knows you are now writing your opinion. A basic example is writing a book review – you want people to know what the book is about, so you give them a brief overview. Once that is complete, you want to tell them what you think. If you thought the book was boring and way too easy to read, others might not agree, and it isn’t a fact, just your opinion. Make sure you always state “in my opinion” to help clear the air so people know you aren’t about to say something they might deem as factual. 

7. Learn How to Search Google Well to Find Excellent Resources. Regardless of all of their changes, I do still love Google, and I am sure you do, too. We love Google because we can work to get our sites noticed, and it really helps small businesses succeed in the Internet-age. Google is also an excellent resource for you to mine for information and you might not realize just how much you are missing. Take the chance to use Google and learn how to search well for amazing resources. How can you learn to become an expert Google searcher? Well, Hubspot wants to help and they offered an excellent guide; take a look!

8. Hire Industry Copywriters to Create Accurate Content. One of the best ways to ensure your content is completely accurate is to hire an industry copywriter. Industry copywriters can focus on niche markets, and they are skilled in researching and verifying said research. You can also find industry copywriters that know your specific industry that can provide excellent, accurate content for your site, setting you up as a trusted source within your industry. This also helps you get excellent content that is written well and flows naturally, which is definitely something you will want with your content.

9. Get a Content Audit. Writing new, accurate content can be easy, but what about your existing content? Is it accurate? Did you back up your claims and verify your research? A great way to start making sure your old content is accurate and to make any changes is to hire a content auditor to look it over and find what needs to be changed. This will be great because it will not only help check the accuracy of your content, but will help give you more tips and ideas on how to tweak your content and make any changes to improve your ranking on the SERPs. 

Start Creating Excellent, Accurate Content!

Now that you know a few ways to write accurate content, you need to start writing! You can also go through your existing content to ensure it is accurate with research backing up claims throughout the pieces.

If you find that you are having a hard time creating excellent, accurate content, then you should consider hiring an industry or niche copywriter. Industry writers can match your exact business need (for example, real estate writers, a strong technical writer) and write terminology that’s friendly to your readers.

Source

Event Manager (Sports Marketing Team)

Posted in Jobs on 30 March 2015

Bluegreen Getaways is a kiosk concept set up at NASCAR races, PGA tournaments and other events across the country that are operated by the talented individuals of our Retail Marketing team.  The Sales Manager is responsible for the development of new and existing sales representatives and ensuring event attendees are provided with outstanding service through both sales and marketing efforts – such as generating leads, offering vacation getaways and selling vacation getaways to event attendees.  The manager is also responsible for boosting overall production. All responsibilities are to be accomplished while upholding and exhibiting our values of care, trust, passion and humility.  Be a part of the fast pace and energetic environment that thrives on teamwork and allows you to use all of your skills and talents to share happiness with others.

You deserve a successful and rewarding career – we have one for you!

Join Bluegreen Vacation's Retail Marketing team.

  • Attractive compensation plan: competitive base salary + uncapped commissions (no draw – ALL paid bi-weekly)
  • Fantastic benefit package - eligible after only 90 days of employment including generous paid time off plans, medical, dental, 401(k) with company match, Education Assistance Program and an Associate Use of Resorts Program
  • Opportunity for rapid career advancement throughout the country
  • Travel to exciting events across the country
  • Paid training
  • Fun, friendly work environment  

While promoting our sales and marketing programs:

  • Provide excellent service by fulfilling the vacation and travel needs of every customer.
  • Responsible for the work performance of the staff.
  • Recruit, hire and train staff.
  • Maintain appropriate staffing levels at all times and in accordance with operating hours.
  • Maintain all standards including, but not limited to, lead collection and package sales.
  • Display positive, courteous and respectful behavior towards the company, fellow associates, our customers and business partners.
  • Positively represent our company’s purpose and core values through all actions and behaviors to ensure a high level of integrity and customer service.
  • Maintain standards of lead collection and package sales as well as other assigned sales or marketing promotions.
  • Responsible for set-up, take-down, packing of kiosk and equipment in a safe and timely manner.
  • Attend and actively participate in trainings and meetings.
  • Maintain a professional appearance and demeanor at all times.
  • Follow policies and procedures of company.
  • Use only company approved collateral material and documents.
  • Accurately track and process payroll.
  • Take-over sales for associates in an effort to close and train the rep on how to handle objections and close sales.
  • Work while standing on feet throughout shift.

Skills / Requirements

  • Bachelor's degree or equivalent experience required.
  • Previous management experience is preferred.
  • Sales management experience is a plus
  • Knowledge and understanding of the timeshare industry, OPC marketing or telemarketing sales is helpful.
  • Basic computer skills. Strong communication skills.
  • Must be articulate and speak effectively, demonstrating openness and honesty.
  • Strong listening skills.
  • Requires weekday and weekend commitment attending scheduled events.

Bluegreen Corporation is an equal opportunity employer and drug-free workplace.

If offered employment, applicant must be willing to submit to a background check and drug test.

Please apply here.

4 Revolutionary Behavioral Email Marketing Ideas

Posted in Tips on 27 March 2015

Email marketing is a crapshoot.

You send mass emails hoping that some small percentage of people will open, click and convert. The bigger your list, the less you know and the more you're forced to guess about what to say and when to send.

But what if you flipped the paradigm by sending email as a result of behavior? Instead of begging uninterested users to take action, you're moving already-interested people through a buying cycle.

Promotional email isn't dead, but data-driven behavioral email is proving to be more effective. In this new world of email marketing, personalization, dynamic segmentation and data reign supreme.

That future is here, it's just not evenly distributed. And that is a huge opportunity for you. Here are five ways any business can take advantage of behavioral email.

1. Send the best welcome email in town

In the time it takes to create and send one promotional email, you could craft the perfect welcome email. Welcome emails are an essential part of the onboarding process for every business. A great welcome email will impact on your activation rate, helping you turn subscribers into avid readers, free trial users into raving fans and new customers into lifelong partners.

The goal of a welcome email is to guide users to the next step. Ask yourself, "How can I show the value of my product/service/information as quickly as possible?"

If you're Twitter, that means encouraging users to complete their profile. If you're Amazon, it means driving new customers to your most profitable products. And if you're Basecamp, it means getting people logged in so the product can sell itself.

Figure out which action gets people hooked, and build your welcome email around it.

2. Don't let anyone leave without asking, 'Why?'

Imagine someone walks into a store, picks up an item off the shelf to check it out but leaves without buying anything. A good salesperson would never let this opportunity slip away without at least asking a few questions.

Whether you have an e-commerce store, a SaaS product or a mobile app, people are kicking the tires all the time without converting. Don't let them leave without 1) incentivizing them and 2) asking for feedback. Here are a few ideas:

  • Send abandoned shopping cart emails. According to Baymard, 68.07 percent of all carts are abandoned. Collect email addresses early in the checkout process so you can ping people who abandon
  • Send "Are you still interested?" emails. Airbnb is great at this. When you a view a listing but don't book, you get an email the next day asking if you're still interested
  • Send inactivity emails. If someone has signed up for your product or service, most of the really hard work is done. If a user is inactive, send them a little reminder. RunKeeper and Mint.com have this down pat
  • Ask for feedback when people are really done. This information will be incredibly valuable for your business development

3. Renew, renew, renew

Email is the perfect way to turn expected problems into simple solutions.

For example, if you sell dog food, trigger an email reminding customers to replenish their supply at a regular interval. Try to time the arrival of the email with the customer's realization that it's time to buy more dog food. It's a problem you can easily solve over and over again.

If you have a subscription-based product, renewal emails are the lifeblood of your residual sales. Remind users how much of a pain it will be to switch to another product and provide an easy path to renewal.

Timeliness will drive more revenue than a catchy subject line or a beautifully designed email. Be there when you're needed.

4. Kill it with email receipts

Transactional emails are opened at up to eight times the rate of promotional email according to Experian. Considering that most transactional emails lack any marketing value, this is a massive opportunity.

Receipts are a great place to start. If you're sending someone a receipt, it means the customer has already made a purchase. You've overcome a number of challenges to complete a sale. The receipt is an opportunity to strengthen your relationship with the customer.

You can't sell directly in a receipt, but here are few ways to make them more valuable:

  • Include a referral code
  • Offer a discount on the next purchase
  • Ask customers to follow you on Twitter, Facebook or your blog

Email marketing can drive real revenue for your business, but you've got to think bigger than blasts. Behavioral email is key to unlocking the hidden value in your customers and users.

Source

Social Media Intern

Posted in Jobs on 20 March 2015

Destination Weddings & Honeymoons Abroad is a UK bridal and travel magazine, based in the City and currently on sale at all good newsagents. As an expanding company, we are now looking for a Social Media Intern to manage our online presence and social media platforms in our Cannon Street/Mansion House office.

The internship will be over a 3 to 6 month period with full flexibility. The successful candidate will be an individual who has experience of using social media in a professional environment and/or active personal use of sites like Facebook, Twitter, Instagram and Pinterest. Ideally, the candidate will be dedicated to interacting and building rapport with readers and other businesses, and proactive in finding the latest wedding and honeymoon news to share with all destination brides.

Study towards or completion of a relevant degree would be highly beneficial, as would a strong interest in travel and fashion. We are looking for someone who is enthusiastic and open to trying their hand at various tasks to get the most from this opportunity. Availability of at least three days a week is desired, but this is flexible. We are happy to provide reasonable travel expenses for travel within London and daily subsistence.

For consideration, please send in your CV and covering letter here with reasons as to why you are best suited to the role, including your availability and preferred start date. Unfortunately, only candidates asked to attend an interview will receive a reply.

Online Marketing and Social Media Assistant

Posted in Jobs on 20 March 2015

This is an exciting opportunity to join a dynamic team at a pivotal moment in our company's growth. Sugru is a unique mouldable glue, here to fuel generations of do-ers to fix and improve their stuff. We have achieved incredible customer advocacy and the Sugru community is at the heart of everything we do!

We are looking for a passionate and talented individual to play a key role in supporting the Community Manager in inspiring, engaging and interacting with our growing amazing community of Sugru-ers. Key to this role will be previous experience writing blogs as well as copy-editing and proofreading your own work. You'll be able to interact with a broad range of people including internal members of staff. Any experience using visual design tools or front end web technologies would also be a huge advantage.

 

About you: Skills you'll need

  • Experience with visual storytelling and editing, or a willingness to learn
  • Awesome communication skills (written and verbal)
  • Strong copywriting skills, being able to write engagingly in a way that builds the Sugru brand
  • Proven experience in creating interesting blogs
  • Strong organisational skills & ability to prioritise and multi-task in a fast moving online environment.
  • Able to keep ahead of the curve with social media trends and opportunities.
  • Strong team spirit & collaboration skills
  • Independent, creative, proactive & pragmatic thinking
  • Positive, friendly, “getting things done" attitude -
  • An eye to create strong visuals is a plus

 

What you'll be responsible for:

  • Day-to-day management, scheduling and posting of content on our social channels: Twitter, Facebook, YouTube, Instagram, Vine, YouTube and Google+
  • Curate and write valuable content (Blog Post, social media channels…) that engages and inspires the Sugru community
  • Evaluate the performance of social media campaigns with the Community Manager and optimise content plans and copy based impact on business results
  • Source external online content that can be integrated into social messages across all platforms (Newsjacking approach)
  • Coordinate and collaborate with the teams across Sugru and with potential external partners to bring to life the Social Media strategy to life in a timely & successful way
  • Work with creative teams to generate and develop ideas for better posts based on insights from social reporting & analysis
  • Stay up to date on new social media tools, best practices and how other organisations and brands are using them.

 

Remuneration:

The salary range is £20 - 22k based on experience

 

About Us:

FormFormForm Ltd is our Company. We invented Sugru, the world's first truly mouldable glue, and we make, ship, market and sell it to people everywhere from our base in East London. Our brand promise is centred on empowering people to enjoy fixing and improving things. We aim to innovate wherever we need to, including in our manufacturing. Our core technology is already patented and our challenge is to manage our growth to the benefit of our employees, customers and shareholders. If you are looking for excitement and challenge in a career that can grow as we grow, we're looking forward to hearing all about you. Don't just send us your CV, tell us why you are the right person to take responsibility for the digital marketing of a product as awesome as Sugru!

 

If this sounds like a job for you, please email your CV, cover letter and portfolio to jobs@sugru.com until 15th April 2015.

Event Organiser

Posted in Jobs on 16 March 2015

The role of the event organiser is hands-on and often involves working as part of a team. You will be required to schedule events via a website / be available to host the event at a location and co-ordinate all activities. Event organiser must be able to complete a wide range of activities requiring clear verbal communication, have excellent organisational skills and pay meticulous attention to detail.
They must be able to work well under pressure, ensuring the smooth and efficient running of every event. They will also need to travel to locations, where a car would be desirable but is not essential. Speed dating events at booked locations will be based on the men rotating around each of the women every 4 minutes while the women are seated, so it is down to the event organiser who will be responsible for taking the lead role for the rotation. Ultimately it will be your responsibility as top priority with all events to ensure that all guests have a great time. You will make sure that they have a fun and successful night. You must therefore enjoy meeting and communicating with people of all ages and have the ability to remain calm under pressure resolving any issues that may unexpectedly occur. In return our company will offer a very competitive pay package. If you think you have the qualities to move our company forward, and want to be part of our company please apply as detailed.

Duties and responsibilities

The role of event organiser will include

  • Researching current markets to identify opportunities for upcoming event placements
  • Must be fairly computer literate and have internet access at all times.
  • Liaising with management to ascertain their precise event requirements
  • Producing detailed proposals for new and exciting events (inclusive of timelines, venues, legal obligations, staffing and any budget constraints)
  • Agreeing to, and ensuring you arrive at your event ahead of time
  • Securing and booking a suitable upmarket venues or locations to hold your events
  • Ensuring health and safety obligations are adhered to, so ensuring all guests know what to do should a problem occur.
  • Co-ordinating venue management, and any caterers such it be needed additionally. Ensuring you always have the relevant equipment, i.e. scorecards, stopwatches, advertising material with you when arriving at the event (This will all be provided).
  • Detailing exact information via the company website of your event and on what will be taking place with any other information that should be known to the members of the public inclusive of things like information on car parking arrangements
  • Identifying and securing speakers or special guests should the need arise.
  • Coordinating event seating layouts and the programme for the event.
  • Liaising with any marketing and PR colleagues to promote your event to ensure maximum members are reached to all your scheduled events;
  • Handling client queries and troubleshooting on the day of the event to ensure that everything runs smoothly and on time;
  • Overseeing and ensuring all event material is removed from the event after it has been completed.
  • Being Presentable. You need to have a good sense of style and make a nice appearance.
  • Personable. People are nervous when coming to a singles event and part of your responsibilities would be to make them feel welcome.
  • Someone who is able to think on their feet and think outside the box when necessary. When you deal with the public, you never know what can happen.
  • Marketing, advertising and promotion of your events. This may include leaving promotional cards and flyers with local businesses, attending trade shows, using the internet to find sources to publish / advertise and promote your events.

Qualifications

The following qualifications for this role would be desirable but is not essential:

  • Event Management;
  • Hotel or Catering Management;
  • Leisure and Tourism;
  • Business Management;
  • Marketing and Advertising.

Although we will review all applicants, any applicant that shows previous experience of running an event may take precedence.

Applicants need to show evidence of the following:

  • Excellent organisational skills with attention to detail.
  • Project management experience, would be desirable but is not essential.
  • Time-management skills and the ability to work under pressure.
  • Strong clear communication.
  • Good Teamwork.
  • Any sales and /or marketing skills.
  • A flexible and adaptable approach.
  • Being friendly and open minded to others.

Working conditions

The job will be primarily based in various booked venues, therefore largely in most part indoors, however depending upon the type of event it may be held outdoors on occasion too.

Physical requirements

Depending on the event locations, the applicant maybe required to walk from venue to venue. Any first aid training would be desirable to have but is not essential for the role.

Hours of work

This is a part time role and will require the applicant to work from 3 to 4 hours per event on 2 evenings a week for an approximate total of 8 hours a week. Days are typically Monday to Saturday with Sunday optional. It is the applicant’s sole responsibility to use any advertising means to promote their event to ensure adequate attendance is met at each scheduled event.

Pay Package

A set basic pay of £700 (GBP) will be paid directly into the applicants bank account at the end of the month, however if targets are met i.e. all events have maximum attendance, then you will be allocated an extra bonus on top which will be added to your pay for that month.
Basic pay and continuous employment is on condition that at least 2 events are booked and scheduled per week with adequate attendance (minimum) 30 guests to each one – which is highly achievable with forward promotion and advertising.

Dress Code

All organisers should turn up to the event smart casual but very well presented as you will be representing the company. You may be given promotional clothing which you will be advised to wear at the events. Clothing may typically include T-shirts.

Job Offers
To apply for the role, applicants should provide an up to date CV with a passport size picture.
All job offers will be subject to 2 references and a CRB/DBS which will need to be paid for by the applicant after an offer is made.
Additionally applicants MUST be eligible to work in the UK.

Working Locations

Applicants will be expected to cover specific areas throughout the UK, typically within the borough in which you live for ease of convenience, however, you may be given other areas outside of your immediate location. Our company requires several employees in various locations and each organiser will be teamed up with another organiser in case on the day, the applicant has an unforeseen circumstance their backup will be expected to handle the event in place.

Direct reports

Applicant will report directly to the managing director unless informed otherwise

Please apply here.

Events Manager

Posted in Jobs on 16 March 2015

Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core.  Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.

This role will be working closely with the Director of Events and Partnerships, managing all global events progammes with regional and corporate teams.

KEY RESPONSIBILITIES

  • Lead and manage the execution of in-store and off-site events, to include new store openings, special events, seasonal or product launch events, other customer or image/PR events, and corporate events
  • Lead seasonal guideline generation for regional implementation
  • Lead strategic timeline planning to ensure global teams working in correct timeline
  • Manage reporting across multiple global event initiatives
  • Work closely with regional event leads to ensure all planning is in line with global guidelines
  • Manage the cross functional briefing process across multiple departments
  • Manage logistics, planning, and execution of events for the Beauty division
  • Manage collateral briefs ensuring timely delivery of assets to global teams
  • Managing and supporting teams on-site at events in various roles
  • Build key relationships through the company to facilitate information gathering/collation for events projects such as show lists
  • Seek out new events opportunities via research and industry knowledge

PERSONAL PROFILE

  • Able to manage complex budgets
  • Excellent communication skills, verbal and written
  • Excellent working knowledge of Microsoft Excel, Word, Powerpoint, Access, Keynote, Fashion GPS preferable
  • Strong organisational skills
  • High attention to detail
  • Team player
  • Positive attitude, enthusiasm and drive for results
  • Able to work well under pressure and meet multiple deadlines
  • Able to multi-task
  • Strategic and forward thinking
  • Creative and resourceful
  • Event organization experience
  • Strong knowledge of London, venue, social scene and contacts within this area

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Please apply here.

EVENTS COORDINATOR

Posted in Jobs on 16 March 2015

This exciting and important role is placed within Connected Studio, digital innovation programme for the BBC who recently launched Taster, the new platform for testing new ideas. Connected Studio is a part of the wider BBC R&D dept, which has a worldwide reputation for contributing and leading the engineering research and development of many of the key broadcast and media technologies that have been introduced over the last 50 years. BBC R&D is based in three main labs, two in London and one as part of the MediaCity:  UK development in Salford.

Role Responsibility

As an experienced Events Coordinator you will assist in the delivery of a coherent, compelling and relevant programme of events for the BBC Connected Studio project, providing support to the Event Producer and team in areas including: the creative brief; location scouting; branding and design; technical and broadcast requirements; performance elements; VT production; scheduling, logistics and security; communication with guests and internal contacts; access and health safety requirements, and relevant business and financial activity. In addition this role is expected to entirely manage the delivery of smaller scale events (eg less than 50 attendees) once familiarized. The role also includes facilities support for events within the One Euston Square innovation hub in Central London.

The Ideal Candidate

To qualify for this exciting opportunity you will need experience and skills in the following areas:

 

  • Experience in a similar role, within the events industry, for a media or corporate business
  • Evidence of working alongside and building strong relationships, with contacts at 3rd party businesses and internally
  • A keen interest in Digital Media
  • Demonstrable attention to detail
  • Strong verbal and written communication skills are essential
  • Outstanding organisational skills: Methodical and accurate
  • Flexibility – this post will involve some unsociable hours and travel in the UK
  • Advanced knowledge of MS Word, PowerPoint and Excel required Eventbrite/Amiando a plus

If you are a talented and switched on Events Coordinator, who can adapt well and learn quickly and you have experience within the Media or Corporate industry, please to complete an application and your details will be reviewed. We will get back in contact with you as soon as we can.

About the Company

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are very important to us. Please make sure you’ve read about our values and behaviours in the document attached below. You’ll be asked questions relating to them as part of your application for this role.

Please apply here.

 

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