Marketing Executive

Posted in Jobs on 13 October 2014
The Role
This is a role within the Marketing team of the Social/Freemium games department, working across all of Gamesys’ different social/freemium apps (mostly Slots by Jackpotjoy and Bingo Lane). The role will focus primarily on acquiring new users to our games, with a smaller focus on better monetizing our current userbase.
You will contribute to the acquisition process through a combination of means (e.g. managing banner/display advertising on mobile & web, helping to manage creative production, assisting in the production of reports).
The ideal candidate will be self-motivated, analytical and driven. You will have a passion for games and also new technology. You will feel confident in both handling large amounts of data and also in understanding the marketing messages that will best appeal to our userbase.
The Responsibilities
• Assist in the execution of user acquisition campaigns and retargeting campaigns for the social (freemium apps) team, both on mobile and desktop/web. These will either be managed directly by the candidate or with the help and support of Gamesys’ in-house marketing teams.
• Assist in the implementation of alternative monetization solutions for the freemium apps, such as serving 3rd party advertising. This will involve working alongside the product teams on each app.
• Work with the in-house design team to manage the creative process for marketing materials.
• Working closely with business intelligence team to ensure the department’s reporting needs are fulfilled.
• Optimizing our presence on the various app stores (Facebook, Apple, Google Play, Amazon) to improve the visibility and appeal of our various apps.
• Relay information and report directly to the Acquisition Manager. The team has P&L responsibility for all marketing spend for Gamesys’ freemium apps, ensuring that the revenue generated from a campaign outstrips the costs accrued.
• You'll be joining a positive and passionate team who are committed to making our social casino freemium apps stand out in a crowded marketplace.
Key Skills
• Graduate with a 2.1 degree or equivalent, preferably in a Marketing or Maths based discipline. 
• Excellent Microsoft Excel skills. 
• Excellent communication skills. 
• Excellent analytical skills. 
• Good creative mind. 
• A desire to be involved in performance marketing.
• Experience of working within an online or mobile marketing environment. 
• Experience of working within games. 
• Experience of using Google Drive. 
• Knowledge of the various app stores and how they work from a marketeer’s perspective. 
• An interest in gambling. 
• A passion for mobile games, and games in general.
The Person
• Driven • Planned and organised 
• Able to work on own initiative 
• Attention to detail 
• Team Player – collaborative 
• Action orientated 
• Positive and passionate 
• Professional and proactive 
• Takes ownership and responsibility 
• Flexible and reliable 
• Enthusiastic 
• Resilient and tenacious


Junior Public Relations (Intern)

Posted in Jobs on 13 October 2014

This is a 12 week internship. We're after full-on junior public relations intern.
You may be a student looking to complete a 2nd or 3rd Year module or a recent gradute looking to cut your teeth doing media within the creative industries. If so, this is the gig for you.

You must be hands-on and eager to put into the practice the theory. This is a customer-facing role with a fair deal of interaction, so good interpersonal skills are required. Additionally you will need to be organised and committed to the task at hand throughout the 12-week period.

We are an urban art gallery concern, involved primarily in commercial art sales & corporate rentals. Guerilla Galleries is bolstering its marketing team, so you will need to be able to work within a structured setting, with fixed tasks and responsibilities. You must have a go-getting attitude.

Additionally you will be interacting with artist clients, conducting, writing-up and editing interviews.


- a good command of English (written & oral)
- an eye for detail
- an outgoing personality
- an interest in art and the creative industries
- a working knowledge of Adobe Design suite (Photoshop, InDesign and Illustrator)
- a working knowledge of either iMovie or MS Moviemaker
- a good sense of humour
- an ability to make things happen regardless of the situation


- detailed instructions, guidance and specific daily tasks
- training workshops
- one-to-one supervision and direction from experienced operatives
- up to 20% commission on sales engineered or completed as a result of your direct imput
- a comprehensive work reference
- creative opportunities and hands-on experience



Events Executive

Posted in Jobs on 13 October 2014

Bond Dickinson LLP is a national firm created following the high profile merger of Bond Pearce and Dickinson Dees in May 2013.  With more than 1200 people we offer our clients the complete range of practice areas you might expect from such a large firm.  We are an ambitious firm and promote an environment  where you are encouraged to flourish.

We now have a fantastic opportunity for an Events Executive to support our events programme in London. Reporting to the Marketing and Communications Manager you will work closely with Marketing, Communications and Business Development professionals, partners and lawyers to support the campaign programme which include events and sponsorship.

Your role will see you planning and project managing London events from start to finish attending them as required to ensure smooth delivery.  You will work with the marketing communications team in producing invites and supporting information, ensure that all events run to budget and implement the firm's standard follow-up programme to ensure we measure value for money and return on investment.  You will also have the opportunity to work with the Senior Events Executive on the development and roll-out of best practice guidelines for the smooth running of events where the events team is not in attendance, and to provide self-help to other people in the firm which ensures a consistent standard of event delivery.

We're looking for candidates with proven experience in events management, ideally within a law firm or professional services but this is not essential.  What is crucial is a desire to deliver excellent service for our clients and a focus on business benefits and results. Successful candidates will also have the confidence to challenge others' thinking and suggest alternatives, be flexible, adaptable and comfortable with change. You will also demonstrate a practical and hands-on approach, excellent communication skills, be highly organised and able to prioritise workloads, manage multiple projects and negotiate deadlines, often working with people cross site and in virtual teams.


Events Manager

Posted in Jobs on 13 October 2014
An exciting opportunity has arisen for an Events Manager to join Merlin Events London (Madame Tussauds London, SEALIFE London Aquarium and The London Dungeon)! Our venues are unique and versatile making them ideal for award ceremonies, dinners, parties and product launches.
About the role
The Events Manager will manage and be responsible for the delivery of events in excess of £2.2 million across the London Cluster Portfolio of Attractions (Madame Tussauds London, SEALIFE London Aquarium and The London Dungeon), providing unique, varied, and professional experiences within an agreed budget and brief. You must ensure the smooth delivery of events in a timely, safe, and transparent manner. The overall aim is to remain a market leader through constant innovation, listening to guests and market-monitoring ensuring we deliver the best events the industry can offer.
The role is based at Madame Tussauds London, working across the London Cluster Attractions as required. Typical working hours are 8 hours on a 5 day week basis (this includes weekends and bank holidays). The working pattern is normally dictated by the ever-changing needs of the business, including working evenings. A very high degree of flexibility and commitment is required.
About you
You will have at least one to two years' event management experience in a similar industry, preferably in a 5 star venue. Please note, this role is not suitable for anybody with over two years' experience, as it is a development role. Our ideal candidate will be educated to degree level standard within the Events industry or HND level standard within Events, Catering or Hospitality industry. You will have excellent administration and communication skills, be IT literate and competent in Microsoft Office. You will have the ability to demonstrate people management skills, having the confidence to deal with a number of different suppliers and clients. Overall, you will be a forward thinking team player, with confidence in decision making and be able to work under pressure and meet challenging deadlines. Alongside this, you will have immaculate attention to detail with the ability to manage your individual workload.
About the benefits
Alongside a competitive salary, you can look forward to a great benefits package which includes Group Personal Pension Plan, 25 days’ holiday and, of course, a Merlin Magic Pass which gives you free admission to all of our attractions worldwide. Perhaps the biggest benefits of joining us, however, are the outstanding opportunities for career development.
About Merlin Entertainments
MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 100 attractions, eight hotels/three holiday villages in 22 countries and across four continents. The company aims to deliver memorable and rewarding experiences to its 54 million visitors worldwide, through its iconic global and local brands – including Madame Tussauds, SEA LIFE, LEGOLAND and the Eye - and the commitment and passion of its managers and more than 22,000 employees. 


Win over reporters in 10 steps

Posted in Tips on 13 October 2014
I recently hit two career milestones.

First, I've been a monthly contributor to Muck Rack Daily for a year. Second, I made a major career change. My bio says I plan on doing big things, and this career change is another step in that direction.

As with many PR career changes, I'm faced with a new media relations frontier: new publications, reporters, pitches and writing styles.

Since I read and write for the blog that helps foster journalist/PR pro relationships, I decided to put everything I've read and written to the test.

Here's a 10-step action plan for winning over reporters:

1. Research.

In the beginning, I'll spend a lot of time researching publications and staff, looking for tone, writing styles and patterns. Most importantly, I'll look for opportunities for both my client and reporters. As some of the smartest communication pros say, PR starts and ends with research.

2. Take advantage of Twitter.

We all know journalists spend a lot of time on Twitter, but many people don't use the social network well. I'll follow the reporters important to my client, and look at industry conversations. Twitter lists help me compartmentalize and prioritize.

3. Send intro emails.

Keep these emails short, and consider deadlines. I'll introduce myself as my client's representative, and show I already started Nos. 1 and 2 of this action plan.

4. Follow reporters' writing.

One of the best characteristics of a PR pro is the ability to spot trends. The way to do that is to stay current. (The best characteristic is the ability to predict news trends, but few can.) I receive real-time updates on what my target reporters publish and post using Twitter and some of the best monitoring tools (including Muck Rack). Sometimes timing is everything.

5. Be tailored and selective.

After I research and make some introductions, I'll have a good idea of the reporters' work and interests. This gives me an advantage when pitching and having conversations. I don't send mass pitches; I tailor them to timing, readers and interests.

6. Become a source.

There's more to media relations than pitches and impressions. The goal is to become a trusted source who helps clients and journalists. Being honest and providing information adds to credibility. At the same time …

7. Advise the client.

The media is one of the best indicators of public sentiment and reaction. Being able to provide insight on the best media outreach approach and set reasonable expectations makes the process easier for PR pros and reporters.

8. Listen.

Journalists can do a number of things to guide PR pros' pitching and outreach. I look forward to reporters' feedback, as well as collaborating with them to achieve mutual goals. It all starts with listening.

9. Be cool.

People can have trouble balancing friendly and professional interactions. Even though we're sometimes adversaries, this balance shapes the communication and relationship. It also helps to be reasonable and level-headed.

10. Think like a reporter.

This is one of the most challenging strategies, especially for PR pros who haven't been journalists. The question I'll ask most frequently is, "Would I write about this?"

You can't develop a relationship overnight. I'll let you know how effective my strategy is, but in the meantime, share your tips below.



3 PR lessons from 'Gilmore Girls'

Posted in Tips on 13 October 2014
Last week, Netflix added a bunch of new movies and TV shows including one of my favorites: "Gilmore Girls."

I’ve lost count of how many times I’ve watched this show, and I even own the entire series on DVD, yet I found myself seeking it out it on Netflix, adding it to my queue and entering the world of Lorelai and Rory, the mother-daughter duo, once again. Of course, what would a "Gilmore Girls" re-watch be without a fresh perspective? 

With that in mind, here are three public relations lessons you can learn from the show's seven seasons.

1. Stay culturally aware. As you watch "Gilmore Girls," you’ll notice all sorts of cultural references. Although they’re fun reminders of what was popular at the time, some of them even serve a purpose in helping the characters deal with tough situations. 

When it comes to public relations, it’s also important to know what’s going on in the world. In addition to being better informed yourself, this will help you frame your pitches, social media updates and blog posts in a relevant way.

2. Read. Rory is constantly reading throughout "Gilmore Girls." In fact, Entertainment Weekly even made a Rory Gilmore reading list based on books seen in her hands and mentioned throughout the show. 

What does this have to do with public relations? A big part of marketing is conveying your message clearly and concisely. Your writing skills are vital for modern communication methods. The more writing you’re exposed to, the better your own writing will be. Plus it’s good, fun stimulation for your brain, too.

3. Learn from criticism. I don’t want to give too much away if you haven’t watched all of "Gilmore Girls" yet, but let’s just say that Rory makes a few mistakes. There’s one time in particular where she has a hard time accepting criticism (granted, the criticism was pretty harsh) and handles everything badly. 

In the world of public relations, you’ll take some criticism, too. Instead of taking it personally, think about what you can learn from it. Can you improve your pitching techniques? Or make your company’s message stronger? Use the feedback to your advantage.

Have you had a chance to binge-watch "Gilmore Girls" yet? What public relations lessons have you learned from the series?



What PR pros know that content marketers don't

Posted in Tips on 13 October 2014

Public relations is a big industry. As such, it has its fair share of cringe-worthy moments. 

For instance, late last month, when a PR rep contacted reporters and offered to pay them money to write favorable blogs about their client.  This is an elementary-level no-no that is taught in journalism and public relations schools throughout the U.S.

In my journalism school, it was framed as the separation of church and state in the newsroom: the entity seeking to pay money to get its message across was directed to the advertising department. The newsroom was walled off from that transaction so as not to unduly influence the fair and objective newsgathering process.

In this particular case, the PR rep actually wasn’t a PR professional at all. She was a freelancer with no training, contracted by a content marketing agency, to stir up some good press for a client. So perhaps it’s not surprising that she flubbed it, but it does underscore the importance of sending trained PR pros in to engage with journalists. Too often I see content marketing agencies and advertising firms claiming to ‘do PR,’ but their idea of PR is spamming the media with awful press releases and, in this unfortunate case, trying to buy reporters.

Here's the text of that email. This is very, very real.

— Alex Stuckey (@alexdstuckey) September 26, 2014

What does a PR pro learn that informs the way they conduct themselves in their profession? Ethics, objectivity, accuracy, First Amendment rights, sunshine laws, copyright laws, important legal decisions, and much more.

A lot has changed in the news business in the last decade, including the rise of paid blogging and native advertising, which are presented as news but are actually paid content. In serious newsrooms, such as the ones contacted by this PR rep, the separation of church and state is sacred. A true PR pro knows this well.


MGN Events teams up with Sky 1 and dance group Diversity to stage a surprise TV party

Posted in News on 13 October 2014

Surrey based MGN events played a key part in Sky1 HD TV show “Ashley Banjo’s Secret Street Crew” alongside dance group “Diversity” which has just aired on the national TV.

The team at MGN Events were tasked with pulling together a surprise 21st birthday party for Samantha Ebdon from Bedfordshire who featured on the show with her family.  They had less than a month to plan the event, find a venue, lay on entertainment, sort out decor and lighting and put together production.

Mike Walker, Managing Director of MGN events said:

“This was a really exciting project to be part of and we have been sworn to secrecy until now which has been very difficult for us!  We were working with the production team at Sky 1 alongside Ashley Banjo from dance group Diversity who won Britain’s Got Talent a few years ago.  The final party went really well despite the time constraints and Diversity performed  that night with a few extra members of Samantha’s family thrown in as extras!

“The whole team here at MGN Events were working long hours over a very intensive period to ensure that the party went smoothly and that it all came together on the night.  Despite some tricky situations along the way made it and I am very proud of the final result.  I wouldn’t recommend  planning a party on this scale at such short notice but it was a great experience to be part of.”



Posted in News on 13 October 2014

With less than two weeks to the inaugural Festival Supplier Awards, organiser Michelle Tayton from A.M.P. Events has been updating Event Industry News on how plans are shaping up.

Designed to recognise the best suppliers to the growing festival industry, the Festival Supplier Awards will showcase the companies and individuals that help create some of the UK’s most well-known and best-loved festivals. 20 awards will be presented in total, with categories honouring all aspects of festival production from trackway and toilets to barriers and bars – together with a special award for the industry’s greenest supplier.

“I’m really excited about how the FSAs are progressing, it’s been a while since the industry last had a proper get together at the Showman’s Show and support in terms of both supporting the event and attending has been excellent, ticket sales are strong and look set to sell out,” comments Michelle.

“We’ve now received all the results from our judging panel and whilst a lot of the usual suspects have done well as you’d expect, it is fair to say that there are couple of surprises in there too,” she adds.

The judging panel included Nic Howden, a journalist with over 12 years’ experience covering UK and Europe’s largest festivals; Lee House, senior events manager for Coventry City Council and production lead for the Godiva Festival; Dan Craig, head of operations at Loudsound, event director for Field Day and operations director at Barclaycard Presents British Summer Time; Hannah Farnham, Live Nation’s head of production and events (UK) Music; Colin Rodger, head of event management; DF Concerts and Events; David McCalmont, head of production, MAMA Group; Jon Drape, managing director of Ground Control UK and Luke Cowdell, Festival Republic. The vast majority of which will be in attendance on the night. Winners will be announced at an awards ceremony and gala dinner that will be held on October 22nd at Newbury Showground, rounding off the first day of the Showman’s Show in style.


Barbican team continues to grow with appointment of new Business Events Account Executive

Posted in News on 13 October 2014

Barbican’s Business Events team continues to grow with the appointment of Georgia Toppin as Business Events Account Executive.

Georgia will focus on incoming enquiries and selling business events as the Barbican continues its growth both domestically and internationally. A month into her new role she has settled into the Barbican team as they continue to hold a strong position in the industry.

Georgia’s experience includes her previous role as Event Sales Coordinator with premier event themed supplier Event Prop Hire. Before moving into her career she completed an Events Management degree at Leeds Metropolitan University which she passed with first class honours.

“It’s a learning curve working within an arts centre environment combined with amazing event space and I have enjoyed every minute of my time with the Barbican so far,” commented Georgia. “The Barbican is a prestigious venue so it’s an amazing step forward in my career. The team here have been good to work with and I’m looking forward to helping them achieve continued success as an events venue.”

Oliver Hargreaves, Barbican’s Deputy Head of Sales, said: “The appointment of Georgia shows the Barbican is continuing to invest in its staff in order to maintain our prominent positioning in the business events market.

“Her enthusiasm and experience will be key to the Barbican’s success moving forward and she joins an already dedicated and focussed team.”


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