News

How Public Relations Is Earning Its Place in 2016

Posted in News on 17 June 2016

“If I was down to my last dollar, I’d spend it on public relations”, Bill Gates said. And the vast majority of businesses and organisations worldwide agree with him, as demand for Public Relations Professionals rises and salaries increase extensively year on year. According to recent stats:

  • 9 in 10 companies use Public Relations, as part of their strategies.
  • The average salary for Public Relations Professionals increased by 15% this year, reaching €60,000.
  • Demand for Public Relations specialists increased by 24% in 2015 and is expected to grow again by 30% this year.

Public relations has always played its part in the marketing mix, even if it was added to plans late and rarely recognized like other disciplines. But the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.

At the Consumer Electronics Show last week in Las Vegas, Coldwell Banker deployed its internal PR team and CooperKatz & Co. to talk about how smart home tech will affect the selling and buying of residential real estate.

"Our smart home strategy is a result of my challenge to our PR internal department and CooperKatz to craft a three-year plan that moves us beyond traditional public relations, and into the digital age and strategic partnerships," said Coldwell Banker Chief Marketing Officer Sean Blankenship. "There is no better discipline than this in today's transformative and interactive marketing landscape."

Putting the company's PR team in the lead role for its smart home initiative has helped Coldwell Banker partner with the likes of Nest, LG, CNET and Lutron, Mr. Blankenship added.

H&R Block Chief Marketing Officer Kathy Collins said advertising may still be dominant, but PR is rising. "We are now spending more on PR, especially around our cause-marketing program on improving teen financial literacy, Dollars & Sense," she said. "We're also doing more PR around our partnership with the NBA and social media, for example."

Clients increasingly understand that marketing is multichannel, and that the digital and experiential spaces lend themselves to magnification by PR, said Harris Diamond, McCann Worldgroup chairman-CEO. "If you have the idea at the center, all platforms are necessary to amplify that idea above and beyond paid media," he said. "More and more CMOs are recognizing the power and importance of PR, and I'm seeing more practitioners in the field being involved in integrated campaigns and that's dramatically accelerated PR's pace."

More important, Mr. Diamond said, the "idea can come from anywhere."

At Chobani, where PR has always been a weapon to battle bigger-spending rivals, the discipline is becoming increasingly vital, according to Peter McGuinness, CMO for the Greek yogurt brand. The growing importance of PR is not only a Chobani development, he said, but a "macro-category trend" because of highly curious consumers and the increasing need to reach them with brand information.

Edelman, the largest independent PR agency, is "getting not just a seat at the table, we're getting half the table," said Jackie Cooper, global chair-creative strategy at the firm.

Where PR used to be tacked onto a campaign after the creative was finished, Edelman is now working with brands and advertising agencies from the very beginning. The agency has been working hand-in-hand with Adobe's creative teams, for example, from the start of the creative process to build digital activations for the software company's creative products. Edelman won the Gold PR Lion in 2015 at Cannes for its work on the Adobe Photoshop "Murder Mystery" campaign.

Rising fortunes for PR, however, don't always mean agencies in other disciplines understand how to work with their PR partners.

It's "not really traditionally understood by many," said Claudia Strauss, CEO of Grey Activation & PR. That's why her team trains all agency staffers, helping them figure out what will grasp attention outside of paid assets. "We're not buying eyeballs," she said. "When you buy an ad, you're guaranteeing eyeballs, but when you're earning, you need to engineer the content for news—you don't have a choice."

Sarah Hofstetter, CEO of 360i, who worked in communications earlier in her career, said PR agencies are waking up to the power they can yield beyond media relations. "Marketers really look at how they get the biggest bang for their buck and making their work talkable certainly extends the reach," she said.

While 360i is a digital marketing agency at its core, Ms. Hofstetter added that she frequently puts on her PR hat to come up with ideas for clients that consumers will care about and want to share.

Likewise, Kelli Parsons, senior VP-chief communications and marketing officer at New York Life, says the insurance company has recently observed a need for PR to integrate more strongly as part of the overall solution, specifically when delivering messages about brand purpose.

That means lead agency Anomaly is tasked with ensuring its other partners—Weber Shandwick and Mediavest—are working cohesively to execute strategy and collaborate on ideas.

Ideally, all agencies would get along, but Edelman's Ms. Cooper admitted it's "a little bit of a turf war, and it would be romantic to say otherwise."

Edelman neither wants to replicate an ad agency nor go back to being the PR agency it was in the past. It is building a new marketing communications agency that is "earned-centric and social by design," according to Ms. Cooper. The agency is also focused on figuring out new ways to measure the return on investment from its campaigns.

Even though many agencies are adding new capabilities to try to create one-stop shops, Mr. Diamond said the smart firms will primarily focus on what they know best.

"I don't see a world where marketing gets so blurred that everyone will be experts in in-store, out-of-home, TV, radio, print and PR," he said. "I see a world of specialists who can build on each other and exploit an idea by bringing those skills together and having inherent knowledge of each space."

Source

How Google Assistant Will Revolutionize Search

Posted in News on 10 June 2016

Google is synonymous with search. Before, when people needed answers they would ask a friend or relative, head to their local library, or reference the nearest encyclopedia. Today, if there is a burning question on someone’s mind, they simply Google it. Even the phrase “Google it” has become a colloquial term used by the masses. Yet, despite the endless information that Google can provide, one needs to either be near a desktop or have their Smartphone handy to receive its knowledge; until recently.

At Google’s recent I/O developer’s conference the company unveiled its new virtual assistant, simply dubbed Google Assistant. The new feature is something similar to the already existing Google Now, but its capabilities have been upgraded in a massive way. For instance, with Google Assistant you can ask a question such as “Who painted the Mona Lisa?” and Google will return the correct answer. Users can then follow the query up by saying something like, “What else did he paint?” and the assistant will bring up results of more works from da Vinci, making the software conversational in nature. Google CEO Sundar Pichai put the AI in simple terms by stating, “. . . We think of it as a conversational assistant, we want users to have an ongoing two-way dialog.”

Google Assistant will not be limited to desktop and mobile devices either; it will also be built into Google’s rebuttal to the Amazon Echo, Google Home. While Facebook, Microsoft, and others have also been hard at work developing AI personal assistants, Google has one advantage over nearly every other company; a deep knowledge base of the world.

When queried, the Google Assistant will draw from its nearly infinite database of Google search, the knowledge base of Google Now, and the information it has acquired on the user over years and years of Web searches, voice queries, calendar entries and countless other interactions with the company. Additionally, during the announcement, Pichai expounded on the assistant’s intelligence by giving attendees an example of its power: Users can stand in front of pieces of art or street sculptures and ask, “Who designed this?” and, without providing any details, Google Assistant will draw on location data, image recognition, and other key identifiers to provide the correct answer. The AI can perform similar tasks for completing local queries about nearby restaurants, movies currently playing, and so forth. And because the assistant is conversational, you can then follow up with a series of questions as if you were speaking to an actual person, and the software will appropriately respond.

The Google Assistant blends together the best aspects of Siri, Hound, and in certain cases, Amazon Echo, all packaged together under the Google banner.

As this technology begins to limit the direct contact users need to have with the search engine, especially in the case of Google Home, what exactly does this spell for businesses trying to claw their way to the top of the SERPs?

Where Have All the Ads Gone?

As Google’s functionality begins to extend itself to new, hands-off devices such as Home, the company will need to find new ways to monetize its engine.

Over the years, Google’s cost-per-click ads have been dropping in value. Additionally, those who leverage AdWords will need to find new outlets to recover the loss of these precious revenue-driving promotions. This comes on the heels of Google removing the right side ads from the SERPs, leaving some AdWords fanatics shaking in their proverbial boots.

On the upside, however, Google has decades of experience in developing new ad models for its platforms. Despite the slip in ad revenue, the search giant will not be willing to let that income fall to the wayside.

For those who don’t leverage AdWords, you must be wondering what this means for content.

The Demise of Content?

Because Google Assistant will provide more direct answers through its search engine which are spoken back to the user after a query is entered, this can, and in some areas, lead to a decrease in users actually reading and interacting with content. This trend will only increase as more products like Echo and Home are introduced into the marketplace. Does this mean that creating content is soon to be a lost art? Not in the least. Instead, this means these two things:

1. The quality of content you create will yet again need to improve;

2. Video content will become more important than ever before.

As Google will now be predominantly speaking answers directly to users, it is critical that your content reflects the high quality material Google needs to satisfy its searchers. It has to be in-depth, well researched and provide genuine answers to common queries around the topic.

Video is a trickier animal. It currently requires a screen and speakers to be consumed. Therefore, users will be less apt to interact with content on their Smartphone or desktop devices that isn’t in the form of video because Google will have answers at the ready for many queries.

This should not come as too big of a shock, however — the rise of video content has been underway for some time now and will all but consume Internet traffic in just a few years.

The fact is that small businesses are at the mercy of the market and, in many ways, Google itself. All that can be done is to learn to adjust your sails when the winds shift and weather the storm. The best thing you can do right now is begin investing in creating video content (which can be free if needed), social media advertising like that offered through Instagram or Facebook, and stay present to the changing trends. As you know, when it comes to Google (and life), everything is always transforming.

Source

Social Media Platform Steemit Experiencing Unprecedented Growth

Posted in News on 10 June 2016

NEW YORK, NY – June 8, 2016 – Steemit, the decentralized social media platform where users get paid to post and vote, and it’s, has exploded in popularity in its first month with a 1,600 percent increase in community size since launch. Thus far, the online Steemit community has doubled in membership every week, and the cryptocurrency its users are rewarded in, Steem, has increased its market cap of $7 million to $17 million USD. 

CEO Ned Scott said he is blown away by how quickly the Steemit platform is changing the online experience. “We have worked so hard to perfect Steemit and give anyone an opportunity to make money by creating and curating good content. Based on reactions from experts and testing from our consumers, we knew that the reception would be strong, but Steemit is so much further along than where we thought it would be. In about a month, the market cap of Steem has increased two and a half times, page sessions have jumped by nearly six times, and the Steemit blockchain is now seeing twelve transfers, posts or votes every minute on average. These are phenomenal numbers and we are excited that our growing community is engaging in a fun and potentially lucrative social medium.”

Steemit is powered by an open source blockchain called Steem, and its users are rewarded when they submit their blog posts or vote on articles, images and commentary that become popular. Users are paid half in “Steem Power,” a token that supercharges voting power, and half with Steem Dollars, a token worth about one USD. Currently, there are more than 100 posts valued at $2,000 worth of Steem, and the top 20 posts have an average payout of a combined $8,500 for posters and voters. 

“Due to the increased number of entrepreneurs building social media apps integrating with Steemit and the Steem blockchain, we are proud to announce that we are open-sourcing the code for the Steemit web wallet and social media interface. We are seeing incredible demand from early adopters and innovators bridging the technology to other social platforms such as Reddit, Twitter and WordPress. Having our technology freely available will empower entrepreneurs to extend upon the Steem blockchain and further revolutionize how social media can reward users and creators,” Scott added.

Since Steemit’s launch, its most popular topics include politics, technology and cryptocurrency, as well as ‘introduce yourself’, news, art and comedy. Across the entire site, there has been a 10-fold increase in posts per day, as well as a ten-fold increase in votes per day. Due to popular demand, Steemit has integrated with a cryptocurrency exchange, BlockTrades, to allow users to purchase Steem Power with Bitcoin directly from their online account. 

“The Steem blockchain will be rewarding all Steemit users for their contributions on July 4, distributing 10 percent of its total token supply,” Scott said.

Source

Part-time conference administrator

Posted in Volunteer Opportunities on 26 May 2016

Integer, a global consultancy and information provider, are looking for an ambitious and dedicated

‘Conference Administrator’ to join their growing conference team.

 

 

The role involves managing administrative tasks for a leading series of conferences across

Emissions, Wire & Cable and Fertiliser industries

 

 

Title: Part-time Conference Administrator Salary: 18-20k pro rata plus profit share Hours: 4 hours per day, 5 days per week. Location: Old Street

 

Key responsibilities:

·    Handle incoming calls and correspondence, routing them appropriately throughout the team and ensuring a high level of customer service at all times

·    Processing conference delegate bookings by identifying where the booking came from, creating quotes on the CRM, adding to the delegate lists, sending confirmation emails and login details, creating online user accounts and providing assistance with booking hotels and arranging visas

·    Providing ongoing delegate support by calling delegates to ensure they are fully prepared for their attendance

·    Managing delegate lists to ensure that we have full contact details and accurate information for every attendee

·    Manage sales board on company intranet

·    Monitor conference webpages to ensure they are as up to date as possible

·    Work with accounts team to ensure invoicing is efficient

·    Organise travel visas for the team when necessary

·    Research conference venue options and retrieve quotes for future conferences

·    Research and organise travel and accommodation, booking tickets, hotels, etc. as required

·    Provide administrative support onsite for several events as well as general administrative

support to the team as required

·    Undertake pre-conference preparations including badge-printing, delegate pack preparation, ordering stationery and despatching of materials

·    Administer post-conference tasks such as checking the delegate list is up to date, organizing thank you cards, inputting data from feedback forms, and inputting data from business cards.

·    Attend events around the world and undertake the efficient registration of all participants as required, ensuring a high standard of customer service

 

 

Necessary skills of a Conference Administrator:

 

·    Preferably educated to degree level

·    Fluent in English

·    Excellent oral and written communication skills with the ability to communicate at all levels across the organisation

·    Ability to undertake key administration tasks including but not managing delegate lists,

·    Ability to use Microsoft Office Packages including Word, Excel, Outlook, PowerPoint and

internet to a good level

·    Ability to manage competing demands whilst maintaining a calm, measured & professional service

·    Ability to update records and maintain database systems accurately and efficiently

·    Ability to adapt plan or reprioritise to respond to urgent needs

·    Ability to manage and exceed customer expectations


·    Within a team environment be able to share knowledge, learn from feedback, contribute ideas and demonstrate initiative

·    Demonstrates a commitment to continuing professional development

·    Highly responsible and trustworthy person

·    Well-organized team player with a polite and professional attitude

·    Eligible to work in the UK

·    Must be willing to travel internationally

 

To apply, please contact Alexandra at Alexandra.Gavel@integer-research.com

Part-time Conference Administrator

Posted in Jobs on 26 May 2016

Integer, a global consultancy and information provider, are looking for an ambitious and dedicated

‘Conference Administrator’ to join their growing conference team.

 

 

The role involves managing administrative tasks for a leading series of conferences across

Emissions, Wire & Cable and Fertiliser industries

 

 

Title: Part-time Conference Administrator Salary: 18-20k pro rata plus profit share Hours: 4 hours per day, 5 days per week. Location: Old Street

 

Key responsibilities:

·    Handle incoming calls and correspondence, routing them appropriately throughout the team and ensuring a high level of customer service at all times

·    Processing conference delegate bookings by identifying where the booking came from, creating quotes on the CRM, adding to the delegate lists, sending confirmation emails and login details, creating online user accounts and providing assistance with booking hotels and arranging visas

·    Providing ongoing delegate support by calling delegates to ensure they are fully prepared for their attendance

·    Managing delegate lists to ensure that we have full contact details and accurate information for every attendee

·    Manage sales board on company intranet

·    Monitor conference webpages to ensure they are as up to date as possible

·    Work with accounts team to ensure invoicing is efficient

·    Organise travel visas for the team when necessary

·    Research conference venue options and retrieve quotes for future conferences

·    Research and organise travel and accommodation, booking tickets, hotels, etc. as required

·    Provide administrative support onsite for several events as well as general administrative

support to the team as required

·    Undertake pre-conference preparations including badge-printing, delegate pack preparation, ordering stationery and despatching of materials

·    Administer post-conference tasks such as checking the delegate list is up to date, organizing thank you cards, inputting data from feedback forms, and inputting data from business cards.

·    Attend events around the world and undertake the efficient registration of all participants as required, ensuring a high standard of customer service

 

 

Necessary skills of a Conference Administrator:

 

·    Preferably educated to degree level

·    Fluent in English

·    Excellent oral and written communication skills with the ability to communicate at all levels across the organisation

·    Ability to undertake key administration tasks including but not managing delegate lists,

·    Ability to use Microsoft Office Packages including Word, Excel, Outlook, PowerPoint and

internet to a good level

·    Ability to manage competing demands whilst maintaining a calm, measured & professional service

·    Ability to update records and maintain database systems accurately and efficiently

·    Ability to adapt plan or reprioritise to respond to urgent needs

·    Ability to manage and exceed customer expectations


·    Within a team environment be able to share knowledge, learn from feedback, contribute ideas and demonstrate initiative

·    Demonstrates a commitment to continuing professional development

·    Highly responsible and trustworthy person

·    Well-organized team player with a polite and professional attitude

·    Eligible to work in the UK

·    Must be willing to travel internationally

To apply, please contact Alexandra at Alexandra.Gavel@integer-research.com

Events and Management Internship

Posted in Jobs on 26 May 2016

We are currently looking for an intern who will be participating in our new startup company. We are seeking someone who can take the company to the next level. 

 

The right candidate would be enthusiastic and willing to help wherever needed. Strong analytical skills, and high attention for details are very important.

 

 The candidate will also be required to have a proficient level of written English and be available for an immediate start.

Please contact Abdullah Alshli at abdullah@w-wild.com.

 

The candidate will gain rare and practical marketing, sales and communication experience & skills.

 

Intern's tasks:

 

- Creating and uploading social media contents

- Creating and developing marketing materials (flyers, banners etc…)

- Assisting with the development of marketing strategies

- Events logistics ( preparation of the events, printing materials, etc…)

- Attending to meetings and taking notes

- Answering emails

 

Desired Skills:

 

- A degree.

- Passion for events industry.

- Knowledge of the London scene.

- Creative and outgoing personality.

- Computer proficient.

- Organised.

- Works well in a team environment and respond well to direction.

- A quick thinker with the ability to work well under pressure.

- Good attention to detail.

Please contact abdullah@w-wild.com.

Events and Marketing Internship

Posted in Volunteer Opportunities on 26 May 2016

We are currently looking for an intern who will be participating in our new startup company. We are seeking someone who can take the company to the next level. 

 

The right candidate would be enthusiastic and willing to help wherever needed. Strong analytical skills, and high attention for details are very important.

 

 The candidate will also be required to have a proficient level of written English and be available for an immediate start.

Please contact Abdullah Alshli at abdullah@w-wild.com.

 

The candidate will gain rare and practical marketing, sales and communication experience & skills.

 

Intern's tasks:

 

- Creating and uploading social media contents

- Creating and developing marketing materials (flyers, banners etc…)

- Assisting with the development of marketing strategies

- Events logistics ( preparation of the events, printing materials, etc…)

- Attending to meetings and taking notes

- Answering emails

 

Desired Skills:

 

- A degree.

- Passion for events industry.

- Knowledge of the London scene.

- Creative and outgoing personality.

- Computer proficient.

- Organised.

- Works well in a team environment and respond well to direction.

- A quick thinker with the ability to work well under pressure.

- Good attention to detail.

The Top 5 SEO Metrics You're Probably Misreading

Posted in News on 17 May 2016

It could be argued that is SEO the very foundation to existing, and surviving, in the online business world. Without a strategy for vaulting your site to the first page of Google and Bing’s search results, gaining recognition or authority is largely futile; and most businesses know this as fact. That is why there is an array of various SEO monitoring and enhancement tools available; and at least one should be in your regular arsenal.

Yet despite all of the tools, apps, and engines accessible to business owners, these tools are generally useless if you don’t have a decent understanding of how to read the metrics. Many think their comprehension is stellar. What many might not know, however, is how misleading some of these metrics actually are.

SEO metrics can actually be quite deceptive and challenging to accurately interpret. To help clear up some of those misconceptions, here are the top five SEO metrics that you are probably misunderstanding.

1. Organic Traffic

While organic traffic is a major indicator of your overall SEO efforts and a great metric for measuring your website’s health, it should not be taken solely at face value.

Organic traffic lets you know how many visitors found your site through an organic search. The more organic traffic you receive, the more people are naturally finding you through the SERPs. What this metric doesn’t tell you, however, is how users behave after arriving at your site. Your organic traffic can be through the roof, but if visitors are bouncing off of your site shortly after arriving, it could be causing more harm than good as Google does factor bounce rates into its ranking algorithm.

While gaining loads of traffic is a noble goal, it is always better to have lower volumes of targeted, engaged visitors than astronomical numbers of visitors who will ultimately never convert.

Gain deeper and more useful insights from these figures by employing heat maps like those provided by Hotjar or Behavior Flow reports in Google Analytics.

2. Links and Shares

While backlinks are critical for building authority online, this can become nothing more than a vanity metric if not properly analyzed. Just ask those on the receiving end of Google’s Penguin algorithm update.

The effects of Penguin have been felt far and wide as the goal of this software is to target and eliminate links that appear as unnatural or spam-like. So, despite your hulking number of links and social shares, the quality of those links is the real data that you should be paying attention to. In the digital world of oversaturation, quality trumps quantity every time. To make legitimate sense of your links and shares, and to gain an accurate measure of their value, dig deeper into who is citing your material and disavow anything that can potentially drag you down.

3. Site Speed

Another pivotal metric for receiving a rise in the SERPs is site speed. This includes overall page load time, the time it takes images to load, as well as other elements included on your website.

Site speed reports from Google Analytics can often produce unbelievable numbers. The reason for this is that the report begins measuring only one percent of your users and then averages these metrics to produce its final number. The relatively minute number, when compared to your overall traffic, is therefore extremely susceptible to malware-infested users who will effectively sink your score and produce results that are not wholly accurate.

Fear not, as there is a workaround for gaining a clearer picture on the matter.

By increasing the sample rate to 100 percent, or its peak of 10,000 hits per day, you can acquire more accurate information as to your site’s performance. Alternatively, the use of tools like Pingdom or WebPagetest can be an invaluable resource for analyzing your site’s speed.

4. Time on Page

This is, quite possibly, the most misleading metric of them all. While there is no doubt in the report’s utility, it can, and does, neglect a portion of the activity occurring on your site.

Average time on page is measured in two different ways. The first is dependent upon the visitor viewing multiple pages. If this occurs, then the calculation begins when the visitor views the first page and ends when they move to the next page, and so forth. If the visitor only views one page, however, then the calculation becomes dependent on engagement with your site. The measurement will gauge the time between when the visitor landed on the page and the last engagement hit after arriving. If the visitor leaves the page before engaging, this is effectively marked as a zero session. It doesn’t matter if the visitor was on your site for 10 seconds or 10 hours; if they didn’t engage, it doesn’t get counted.

Unfortunately, there is no real way to combat this without inflating other numbers. The real takeaway here is to be aware of how this number is calculated and take that into consideration when analyzing your metrics.

5. Exit Rate

When it comes to Exit Rates, this metric is actually quite intuitive; it is people’s understanding of it that convolutes the story told. Exit Rate provides percentages of the last page viewed in a session, granted that there were more than one; otherwise, this would be your bounce rate.

The issue with peoples’ perception of Exit Rate is that they view it negatively; if visitors exited on “page X” then there must be something wrong and it needs to be further optimized.  While this might be true if the page resides towards the middle or end of your sales funnel, this logic does not hold true across the board.

Many queries that run through Google or comparable engines are entered for the sole purpose of obtaining information; not making a purchase or signing up for a newsletter. If a user visited your site with the intent of gathering information on a topic or product for later purchase, they will naturally leave once that knowledge has been acquired.

When analyzing your Exit Rate, take into consideration intent of the user, the page they exited from, and what utility that page serves. To gain a more intimate understanding of why users are leaving your site from a particular page, try segmenting users through the ‘Advanced’ tab and evaluate their journey with User Flow reports. You may discover there is nothing wrong with the page; it is just the natural order of things.

Possessing a greater understanding of these metrics and how they are measured will allow you to become more effective and impactful in your quest to top the SERPs. We hope you feel far more equipped to know exactly what your site’s numbers are telling you about the user experience.

What are some other commonly misinterpreted SEO metrics? Which one do you have the most trouble analyzing and understanding?

Source

Google to be Hit With $3B EU Fine Over Search Dominance

Posted in News on 17 May 2016

Google will face a $3.4-billion anti-trust fine from the European Commission for the tech firm’s alleged abuse of its search monopoly, the Telegraph is reporting.

The record fine from the European Commission will come after a six-year investigation into the tech firm’s search practices.

European Competition Commissioner Margrethe Vestager filed formal charges against Google last April, saying the tech titan manipulates search results to give its own products and services prominence over that of its competitors. The Commission also accused Google of suppressing competition and hurting consumers due to the “unfair advantage” it gives its own comparison shopping service.

The European Commission, the executive arm of the European Union, is not talking, but sources told The Telegraph the fine will likely be announced next month, once the bill is finalized.

The amount Google will be fined could actually end up being higher than the $3.4 billion revealed by the publication’s sources. The EU can fine the company as much as 10 percent of its annual sales — at least $6 billion in Google’s case.

Aside from the fine, Google will also be looking at restrictions on its behavior, which will include a ban on its manipulation of search results, the report indicated.

That is not Google’s only anti-trust woe, however.

Vestager, in April, filed charges against Google, accusing it of breaching anti-trust law with its Android operating system.

In a formal Statement of Objections, the EU said a nearly-three-year investigation found that Google uses a strategy on mobile devices that reinforces its dominance in general Internet searches.

“Based on our investigation thus far, we believe that Google’s behavior denies consumers a wider choice of mobile apps and services and stands in the way of innovation by other players, in breach of EU antitrust rules,” Vestager said in a press release last month.

The investigation stems from a joint complaint lodged with the European Union by FairSearch, a group of 17 technology and search companies.

Source

3 New SEO Tools That Truly Make a Difference

Posted in Tips on 13 May 2016

Online media, marketing executive and Internet entrepreneur Wendy Piersall once said, “Google only loves you when everyone else loves you first.” What Wendy is implying is that a site must generate backlinks from reputable sources, engagement, and overall awareness before it can climb its way up the SERP. But in addition to this, you have to understand SEO strategies in order to maintain rankings.

SEO is a never-ending endeavor and it is constantly in transition. Once you think your finger is on the pulse, the game changes. Today’s best practices are tomorrow’s black hat tactics. It can be bloody difficult to stay on top of cutting-edge SEO techniques and applications. The good news, however, is there are constantly new features and tools put forth to help you remain relevant in the SEO arena.

The digital landscape is rich with robust and dynamic tools, apps, plugins, and so forth, to keep your site and search engine efforts on the forefront of SEO planning. And to help you minimize the need to sift through the copious amounts of blogs, articles, and reviews covering these types of resources, here are three of the latest SEO tools that will truly make a difference for your business.

1. Screaming Frog SEO Log File Analyser

Screaming Frog has been a long time favorite among those in the SEO community. It is often touted as one of the most authoritative and effective SEO tools on the market. As of recently, the team over at Screaming Frog released a new tool to dive even deeper into your search result analyzation: it’s called the Screaming Frog SEO Log File Analyser

For those who are unfamiliar, log files are a file output from Web servers that detail each ‘hit’ a site receives; this includes information such as time and date received, IP address, URL request, and other useful data. These types of files can be extremely helpful with SEO and were utilized much more heavily before analytics tools began to become popularized. In recent years, SEOs have been rediscovering their usefulness; hence the creation of the Log File Analyser.

This tool allows for log files to be imported via a simple drag and drop interface. From there, the dashboard will provide a detailed analysis of which search bots are crawling your site, how often your site is crawled, how many pages are crawled, and various other details that typical SEO tools don’t offer.

Screaming Frog SEO Log File Analyser can also help you determine which URLs are the slowest to respond, how often your News Sitemap is checked by Googlebots, how a new inbound link impacts your crawl rate, and other metrics that might otherwise go undiscovered. The greatest part of this tool is that log data can be cross-referenced with URL data, a typically tedious and laborious process, right inside the tool. This allows for deep analysis that trigger significant improvements to your site and, ultimately, your SEO.

2. GMass

A crucial aspect of SEO involves developing relationships with other bloggers, influencers, and media outlets so that your site can gain authoritative and relevant backlinks. The problem with this, however, is that the inboxes of these individuals are already flooded with copy and pasted messages looking to get the same kind of attention you are. Ultimately, your e-mail is likely to get buried.

GMass is designed to help you send out highly customized, personalized e-mails but, in fact, they’re developed en masse by you. E-mail as many as 10,000 people at a single time. E-mails that are crafted specifically for an individual are more likely to receive attention than cookie-cutter copy.

This plugin personalizes e-mails based on information pulled from Google Sheets that you have created. Personalization fields accommodate any of the columns in your spreadsheet including name, company, city, and other personal information. E-mail lists can even be pulled from your Gmail account through a search and extract feature. GMass also provides open and click tracking data, e-mail reports integrated directly with Gmail, e-mail scheduling options, and can even send e-mails as a reply to the last conversation held with an individual. Best of all, GMass is 100 percent free to use. Use this tool to stay connected with anyone in your space that might be interested with the content you’re creating. Every link and mention makes a difference.

3. Impactana

Content is the backbone of all SEO efforts. Without content, possibilities to drive traffic, acquire backlinks and increase in rankings are limited. Impactana is the latest tool to drive your rank position upward through content marketing.

Created with an SEO focus, Impactana is a content marketing, video marketing and influencer analysis software that helps identify content based on a significant number of backlinks, views and comments; not just social signals. When building backlinks, this information is extremely useful because you can identify the topics covered, in-article links and sources linking to the information. You can then use this data to gain your own authoritative citations.

Impactana is more comprehensive than most tools because it searches the full text, not just headlines; the tool can search for keywords in SEO optimized titles as well. Impactana also integrates with powerful SEO apps like LinkResearchTools to create Quick Backlink Profiler reports for even more extensive analysis.

The fan favorite SEO tools are certainly ones that every business should employ for improving their search ranking, but incorporating new and dynamic offerings can help to give an edge over the competition. New and interesting tactics that remain ethical are a big part of keeping your company thriving across the Web. With the combination of powerful tools, creative content marketing, and perseverance, your vision of online dominance can indeed be achieved.

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