Halo Group join forces with Night Tales’ to transform the Red Market site on Old Street

Posted in on 31 October 2014

This winter award winning production agency The Halo Group join forces with Night Tales’ award winning pop up organisers Background Bars to deliver a Christmas creative that will transform the Red Market site on Old Street into a “7-week celebration, hosting the best of London gastronomy, music and bar culture”.

This years creative direction from The Halo Group brings their vision of an enchanted winter hang out to the heart of London. Using their unique two tiered structure as a center piece this temporary installation will be clad with mixed tones of wood & brought to life with festive foliage, lights and production elements to tie the overall theme together in a cohesive aesthetic like nowhere else.

Upstairs, additional seating with views over Night Tales will provide comfort for guests enjoying the organisers feature bar, which will support local drink producers from across East London. The more inquisitive will discover a magical winter garden – providing an oasis of refuge tucked away within this urban setting. Blooming with silver birches, twisted willow and bathed in colour washes at night, this very special set design will feature bespoke seating booths with table service – all set against the background of hanging lanterns, twinkling lights and much more.

Night Tales promises to be THE hottest pop up this Christmas with food and beverages from the likes of Patty&Bun, Rum Kitchen, Voodoo Ray’s, Morty and Bob’s and Yum Bun and entertainment music and more from underground promoters such as You Are We, Low Life with Bill Brewster, Frank Broughton & special guest Justin Strauss and a DJ set from Django Django amongst others.


Blackout Goes Starry Eyed At Lords Bicentenary

Posted in News on 31 October 2014

Drapes and rigging specialist Blackout helped Lords Cricket Club celebrate its 200th year in style, transforming a temporary marquee installed in the iconic grounds with an LED starcloth ceiling, 8th-19th October 2014.

The marquee allowed guests to make the famous walk through the Long Room, down the steps of the Pavilion, through the Players’ gate and into the stunningly- decorated venue which played host to banquets, invitation-only events for local residents and a two-night run of live music from Roxy Music star Bryan Ferry.

Blackout’s team supplied one of its first LED starcloths of the winter season; a huge 30m x 20m installation into the marquee’s roof, adding a magical and festive feel.

Blackout’s project manager Tom Lambert said: LED starcloth is the ideal solution for a temporary venue like the one installed at Lords; it helps to create a more permanent feel and offers acoustic absorption properties perfectly suited for events with live music. We’re quickly heading into the Christmas season and this is a great example of how LED starcloth can add atmosphere to any event or venue. ”

Blackout’s LED starcloths are manufactured from an innovative, light weight molton trevira – a modern alternative to the traditional wool serge – and fitted with energy efficient, low maintenance, long life LED lamps.


First Class Service For First Direct Arena

Posted in News on 31 October 2014

The 13,000-capacity Arena celebrated the first birthday of its opening when Jake Bugg recently performed his unique blend of indie, rock and folk.

It was a special occasion which also marked a celebration of the 25th anniversary of the venue’s sponsor, the Leeds-based bank, first direct.

From the outset, Showsec were contracted by SMG Europe to provide their specialist services for the Arena and have made an important contribution to many memorable events including the hosting of the BBC Sports Personality of the Year.

The Arena’s General Manager Ben Williams commented: “During the launch year of the first direct Arena, SMG have relied upon the scale, expertise and professionalism delivered by Showsec.

“As a company, they have not only embraced but pro-actively committed to the venue’s vision to put the customer at the heart of everything we do.

“The first direct Arena has quickly established a reputation as a friendly, customer-focused environment for event-goers and Showsec have contributed significantly in achieving this.”

He added: “We look forward to working closely with them to continue to improve our service provision over the coming years.”

As well as the anniversary event featuring Bugg, the first direct Arena has played host to many other international artists such as Elton John, Bruce Springsteen, Prince, Kasabian, Michael Buble, Miley Cyrus, Ed Sheeran and The Kaiser Chiefs.

Throughout that time, Showsec have worked closely with SMG and the Arena’s management team to provide a customer-focused service.

With Sam Hodkin now operating as the Arena’s Head of Security, the Company has developed a strong team of experienced supervisors, SIA professionals and stewards to help the venue enhance its reputation for top-class entertainment.

“The emphasis has been on ensuring that the experience for all visitors to the first direct Arena is the very best one and the fact that we have been to deliver that level of service is due to the tremendous commitment and professionalism of our staff,” commented Julian Kumah, Showsec’s Area Manager for Yorkshire.

“We have received some very positive feedback from customers and clients, which only spurs us on to raise the bar even higher.”

He added: “The development of our service at the first direct Arena has involved us being innovative in order to create the best possible operational systems in line with the design of the venue and to use the latest technology.

“This gave the staff the confidence and ability to fulfil their roles, and the upshot of that is a very customer-focused approach.”


Central Hall Westminster launches ‘Event Technologies Challenged’ campaign

Posted in News on 31 October 2014

Following the success of its 2014 ‘Meet the Future – Event Technologies Explored’ campaign, Central Hall Westminster today reveals a new campaign focused on the challenges of effectively improving event experience through technology. The campaign launch follows research showing that 82% of delegates do not fully engage with event content.

The new campaign, ‘Meet the Future – Event Technologies Challenged’, will be driven by a series of hybrid and live events and social media engagement to ascertain concerns of event organisers and offer ideas and solutions through shared best practice and content. The first event of the campaign will be an interactive hybrid event on February 5th 2015, involving a panel of experts, planners and an online audience with an open discussion about delegate engagement at events. The specific content for this event will be crowd-sourced, based on the key issues brought to light by event professionals in initial surveys.

Maria Schuett, Marketing Manager at Central Hall Westminster, says: “Meet the Future is about addressing the key challenges, concerns and opportunities for event organisers. Following the success of the 2014 campaign and the overwhelming feedback from delegates at our June interactive conference, our next campaign, Event Technologies Challenged, seeks to delve deeper into how technologies can truly enhance an event experience and become an enabler. In order to do this we need to address challenges and barriers faced by organisers to discover solutions and create new opportunities for richer experiences.”



Central Hall strikes GOLD at MIMA Awards

Posted in News on 31 October 2014

Central Hall Westminster won the top prize for ‘Best integrated marketing campaign’ at the Meetings Industry Marketing Awards 2014 last night!

The award was in recognition of the ‘Meet The Future’ campaign, a twelve month campaign exploring how event technologies will change the way conferences and events will be organised in the future. The multi-faceted campaign included creative design, advertising, events, PR, social media and multimedia content, culminating in a large interactive conference attended by a select 300 senior event buyers.

Reviewing Central Hall Westminster’s winning campaign, the MIMA judge Viki Stapleton from Schroder Investment Management commented that the campaign was well thought out, performed against a clear set of objectives and achieved in promoting Central Hall as a tech-savvy destination of choice.

Maria Schuett, Marketing Manager at Central Hall Westminster and Conference Production Manager, commented: “It is fantastic to see the industry recognise the creativity behind ‘Meet the Future’. Many months working on this campaign have really paid off and we’ve established a president for technology events in this industry”.

Central Hall’s PR agency Mexia Communications was also awarded gold for their contribution to the social media campaign that accompanied the campaign.



Inside Rolls-Royce’ Goes Live With Public Exhibition In London

Posted in News on 31 October 2014

Following the hugely positive reaction to this year’s Channel 4 television documentary about the brand, Rolls-Royce Motor Cars has decided to engage directly with fans new and old in a series of free live exhibitions called ‘Inside Rolls-Royce’ presented by Rolls-Royce Motor Cars.

Appropriately for this most popular of great British brands, the first of these exhibitions will open in London on Thursday 13 November at Saatchi Gallery on London’s King’s Road and will remain open for just four days. It will then go on tour visiting major cities around the world throughout 2015.

‘Inside Rolls-Royce’ will treat guests to an unexpected multi-sensory journey through the marque’s world-renowned engineering, design and craftsmanship, providing new levels of insight into the remarkable lengths required to create the world’s pinnacle super-luxury motor car.

“The huge response to the Channel 4 documentary reminded us of the love people from all walks of life have for this standard-bearer of British excellence, and bears testament to the successful renaissance of Rolls-Royce over the last 11 years,” commented Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “It is only right that we give those people who support us free access to this great brand, and that this journey around the world begins in London, this most international of cities and the spiritual home of Rolls-Royce.”

Combining the latest technologies and design, ‘Inside Rolls-Royce’ delivers an engaging, interactive experience. Exhibits will be brought to life on visitors’ smartphones and tablets using the latest iBeacon technology. Loan devices will also be available so that nobody misses out. Guests will enjoy a taste of the enormous scope for personalisation afforded to every Rolls-Royce customer through the marque’s pinnacle Bespoke programme.

Each of the nine rooms at Saatchi Gallery will focus on one key aspect in the creation of a Rolls-Royce motor car. The first room brings Rolls-Royce’s palette of 44,000 paint colours to life through an innovative digital display. Visitors can select an item of their choice, place it onto the colour activation table and marvel as the room changes hue to match. They can then step into one of two paint pods each telling the story of the way Rolls-Royce creates paint.

Moving into the second room, visitors will see a breathtaking flying sculpture evoking a hallmark Rolls-Royce feature: the in-door umbrella. Eight individually bespoke umbrellas fly the length of the room, furling themselves by stages, until the last one slots neatly into the door of a Rolls-Royce Ghost.

The next room is inspired by Rolls-Royce Wraith’s starring role in Forza Motorsport 5, released earlier this year. Guests will receive the unique opportunity to configure their dream Wraith, then race against friends or compete for the best lap time. A selection of the highly advanced technology stories behind the Rolls-Royce driving experience are also revealed on touch screens.

Of course, no experience of Rolls-Royce would be the same without the personal touch of the people who bring each Rolls-Royce into existence. Expert craftspeople from the Home of Rolls‑Royce in Goodwood will demonstrate and explain their very particular and highly sought-after skills over the course of the exhibition.

The iconic Spirit of Ecstasy is next to take centre stage – and in a very personal manner. Every visitor will enjoy the opportunity to ‘Be The Spirit’ and briefly transform themselves into the iconic statuette that adorns every Rolls-Royce motor car. A video wall captures and emulates the movements of each guest through a beautiful and luxurious light particle animation. Descending from this ethereal moment, the next experience celebrates the sheer beauty of the natural wood from all over the world that adorns the interior of a Rolls-Royce. Visitors are encouraged to feel the extraordinary walnut burls, each weighing more than 100kg, which will dominate the next room of the Gallery. These illustrate the highly skilled craftsmanship and various stages of a process that demonstrates the most exceptional use of natural wood in the world. Visitors also have the chance to engage with an intriguing multi-sensory screen that allows them to create their own unique patterns and comprehend the wonder of ‘book-matching’.

In the final room, a hidebound sculpture will deliver a new perspective on the other key ingredient of a Rolls-Royce interior: leather of unequalled quality. This life-size leather-clad speed-form demonstrates some of the skills involved in creating a beautiful interior as well as challenging the visitor to find the sweet spot from where the sculpture reveals its true form as a Rolls-Royce Wraith.

The pièce de la résistance, of course, comes in the shape of the end result, where visitors will get the chance to get up-close and personal with the world’s finest motor car.



Noodle Live set to speed up Winter Awards & Events with new RFID registration and table numbering tools

Posted in News on 31 October 2014

Event technology company, Noodle Live has launched a suite of RFID tools designed to streamline registration, manage session check-in, control access and provide table numbering info. The technology is quicker than barcodes/scanners and has the bonus of being able to collect documents using the same badge.

Attendees don’t need an app for any of these functions, just the smart badge or ticket issued to them.

The Tech City based company hopes that many events organisers and venues will be able to take advantage of the innovative technology to improve attendee experience at events and awards dinners in the run-up to Christmas.

Noodle Live director, Clemi Hardie said:

“When it comes to the awards season, the only headaches should be the morning after! As a guest or an organiser, you want a smooth experience – as well as a bit of excitement and fun – with Noodle Live’s RFID system you’ll get all three. Our swipe points streamline the arrival experience, helping guests to avoid the usual crush around the table plan, reducing queues and leaving more time for champagne and Christmas puds. Organisers have complete flexibility for changing table plans up to the very last minute and can capture valuable data about who attended the event. You can reduce staff costs too, we recently seated 950 guests in 50 minutes with just 2 staff!

All of our systems are modular, so if you’d like the swipe points to act as a document collect point as people exit the event, we can do that too. It’s a great way to share information about your organisation after the event, give them a digital goody bag and remind them what a great night they had!”

Full site management is included as part of the service and Noodle Live provide event organisers with a post-event report from their event, detailing who attended the event, which sessions they took part in and what they collected, all complete with job title, company and – if provided – an email address.

The new products are standalone and do not require the use of an event app. Packages start at just £950.

Clemi Hardie added:

“We’ve been bursting with excitement about these new tools! We’re working on some super cool events already, from financial services awards to bar mitzvahs and we can’t wait to hear from some more.”



Midas wins Green Festival Supplier at The Festival Supplier Awards

Posted in News on 31 October 2014

After 12-years unmitigated persistence, shaking up the event industry’s power trip with pure biodiesel, Midas Productions duly won the Green Festival Supplier gong at the inaugural Festival Supplier Awards.

The judges, including DF Concerts’ Head of Event Management, Colin Rodger, Hannah Farnham, Live Nation’s Head of Production and Events, and Dan Craig, Head of Operations at Loudsound, paid tribute to the company’s ‘pioneering use of renewable energy in live events’.

Dave Noble, Director at Midas, comments: “Running our machines on 100 per cent recycled vegetable oil since 2000, we had to overcome a number of assumptions, but ultimately the event industry has embraced the change. And at the end of our busiest year yet, it’s fabulous to be recognised by such a well-qualified panel of people.”

Midas provides the power to a broad range of clients, among them, Arts Council England, Artichoke, BBC, Bestival, Forestry Commission, Loudsound, National Trust, Royal Opera House, and latterly, pop-up science, design and innovation festival, Technopop.


Reggie Aggarwal, CEO and founder of Cvent to deliver Key Note Session at Event Tech Live

Posted in News on 31 October 2014

Reggie Aggarwal, CEO and founder of Cvent will be flying over from the US to deliver a session at Event Tech Live, November 13th 2014.

Whether you are launching a business from the ground-up or looking to take your professional career to the next level, adopting an entrepreneurial spirit is key. Reggie’s session will shed light on the 10 lessons he has learned as an entrepreneur, explore the role technology has to play in the advancement of the meetings and events and share his perspective on the future of the industry.

Reggie has taken Cvent from a two-person start-up to a multi-national company, employing 1,450 people and a turnover of more than $1 billion. Cvent has helped more than 12,000 organizations manage hundreds of thousands of events in more than 90 countries./


In October 2013, Aggarwal was named CEO of the Year and the Most Admired CEO for the Washington, DC area by the Washington Business Journal. In addition he was named Entrepreneur of the Year by Ernst & Young and a rising star by Forbes Magazine. Cvent has been named “One of the Best Places to Work in Washington”, five times in the last six years by the Washington Business Journal. In August 2013, Cvent raised $135 million during its IPO and is listed on the New York Stock Exchange.

Reggie’s session will also be streamed live from the event


Marketing Executive

Posted in Jobs on 13 October 2014
The Role
This is a role within the Marketing team of the Social/Freemium games department, working across all of Gamesys’ different social/freemium apps (mostly Slots by Jackpotjoy and Bingo Lane). The role will focus primarily on acquiring new users to our games, with a smaller focus on better monetizing our current userbase.
You will contribute to the acquisition process through a combination of means (e.g. managing banner/display advertising on mobile & web, helping to manage creative production, assisting in the production of reports).
The ideal candidate will be self-motivated, analytical and driven. You will have a passion for games and also new technology. You will feel confident in both handling large amounts of data and also in understanding the marketing messages that will best appeal to our userbase.
The Responsibilities
• Assist in the execution of user acquisition campaigns and retargeting campaigns for the social (freemium apps) team, both on mobile and desktop/web. These will either be managed directly by the candidate or with the help and support of Gamesys’ in-house marketing teams.
• Assist in the implementation of alternative monetization solutions for the freemium apps, such as serving 3rd party advertising. This will involve working alongside the product teams on each app.
• Work with the in-house design team to manage the creative process for marketing materials.
• Working closely with business intelligence team to ensure the department’s reporting needs are fulfilled.
• Optimizing our presence on the various app stores (Facebook, Apple, Google Play, Amazon) to improve the visibility and appeal of our various apps.
• Relay information and report directly to the Acquisition Manager. The team has P&L responsibility for all marketing spend for Gamesys’ freemium apps, ensuring that the revenue generated from a campaign outstrips the costs accrued.
• You'll be joining a positive and passionate team who are committed to making our social casino freemium apps stand out in a crowded marketplace.
Key Skills
• Graduate with a 2.1 degree or equivalent, preferably in a Marketing or Maths based discipline. 
• Excellent Microsoft Excel skills. 
• Excellent communication skills. 
• Excellent analytical skills. 
• Good creative mind. 
• A desire to be involved in performance marketing.
• Experience of working within an online or mobile marketing environment. 
• Experience of working within games. 
• Experience of using Google Drive. 
• Knowledge of the various app stores and how they work from a marketeer’s perspective. 
• An interest in gambling. 
• A passion for mobile games, and games in general.
The Person
• Driven • Planned and organised 
• Able to work on own initiative 
• Attention to detail 
• Team Player – collaborative 
• Action orientated 
• Positive and passionate 
• Professional and proactive 
• Takes ownership and responsibility 
• Flexible and reliable 
• Enthusiastic 
• Resilient and tenacious


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