Press release writing is a very effective advertising and promotional method. You can publish any aspect of your business or latest product launch through press release. There are rules however when writing a press release. You should take note that editors are very strict and choosy when it comes to press releases. The following are 7 basic tips to press release writing:

1. When writing a press release, stick to one subject. It is more effective to feature a single subject rather than peppering your write up with numerous topics.

2. You must remember that press releases are news. Be objective in presenting your article. Don’t use hype words or unnecessary adjectives. Write directly and to the point.

3. Be factual. Your press release must have concrete and verifiable information. You are writing a news story and not an opinion article. Keep your opinions to yourself. Just present the facts.

4. Create an angle for your subject. Effective press releases are those that have a very interesting angle. It should appeal to human concerns. Generalized information should be avoided. Your readers must get hard and specific information.

5. Make sure that you write news worthy articles. Editors are very keen on this. They generally publish press release that will surely pique the interest of the reading public. You must also write up to date press releases. Remember, this is news and it should tackle current events.

6. Keep your lead paragraph below 50 words. It should be very short but can capture the essence of what you’re writing about. Readers usually scan a page. If you can catch their attention, then your press release is effective.

7. You must include addresses and telephone numbers of contact persons who released the news. In this way online or offline editors can communicate with you if they have specific questions regarding your release.

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As we constantly discuss and engage with Public Relations industry professionals, we are seeing more and more clients are concerned with expressing their ‘green credentials’. The PR agencies are recognising the need to consider ‘Green PR’ as a core part of their offer to clients.

The climate change debate is heating up and no longer is sustainability the stuff of tree huggers. Consumers are highly aware of environmental and social responsibility issues and will vote with their feet if they feel a product or service is not in line with their new greener values. A nine-country survey by environmental brand consultancy GoodPurpose found 85% of consumers are willing to change their habits to make tomorrow’s world a better place, and over half (55%) would give positive word of mouth to a product if a good cause were behind it. The study also found when choosing between two brands of same quality and price, social purpose affected consumers’ decision the most (41%), ahead of design and innovation (32%) and the loyalty to the brand (26%).

We have seen this consumer awareness develop not only through increased access to information over the internet but also higher levels of media attention about green issues. The current BP disaster is a classic case in point and serves to remind us all of the potential damage big business can inflict on the planet. Further to this there has been an explosion in the number of ‘Michael Moore’ style documentaries relating to all things social and sustainable. From sweatshops in the Third World, through to tackling global warming issues in films like the Inconvenient Truth, ‘green’ is very much on the public – and consumer – agenda.

Green PR is a new subfield of Public Relations which has emerged in response to the above issues. PR agencies are working closely with their clients to ensure sustainability and socially responsible messages are getting out to their various publics. Telling a good green story has become an essential component of the PR offer. The green issue is not going to go away anytime soon and the Public Relations industry is proactively embracing the change to spread the word on behalf of its clients.

Fundraising initiative Party for the Podium is on the hunt for event organisers across the UK to create a series of events in support for the nation’s Olympic and Paralympic medal hopefuls.

The charitable cause is already working with regional 2012 Groups on putting the finishing touches to a national tour of one-off parties, complete with live music and virtual Olympic activities, but is keen to develop links with event organisers to explore ways in which the format can be licensed.
The inaugural Party for the Podium took place on Bristol’s Harbourside on 20 May and saw gold medal rower Zac Purchase, and fellow Beijing medallist, windsurfer Bryony Shaw, take part in a unique medal ceremony of their own.

All funds raised from the events will go to individual athletes and the hosts’ choice of sporting good causes.
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Agency Media 10 has won the rights to produce the first Britain’s Next Top Model Live event in London this October.

Based on the hugely successful reality TV show, the three-day event will take place at Excel London from 22-24 October and will bring to life the style and glamour of the show through fashion shows, exhibitions and entertainment.
Excel will be transformed into a high street, complete with a 3,000-seat catwalk experience and dedicated Britain’s Next Top Model Powder Room.
Visitors will be able to get advice from a host of celebrity guest speakers, stylists and personal shoppers, and get up close to the show’s contestants, both past and present.

Budding young models will also be given the opportunity to experience their moment in the spotlight, strutting their stuff on the Open Catwalk.
“We are thrilled to be able to launch Britain’s Next Top Model Live into the consumer sector. The popularity of the Living TV show Britain’s Next Top Model, combined with increased consumer spending online and on the high street, means there has never been a better time for Media 10 to launch a fashion and beauty event,” said Media 10 managing director Lee Newton.

Living TV owner Virgin Media Television will be one of the main supporters of the event, with a promotional campaign running alongside series six of Britain’s Next Top Model.
“We asked Media 10 to produce the event, based on the insight into the brand and very high professional standards they demonstrated. Their understanding of the entertaining content, glamour, gloss and audience participation that this event requires made them the first choice for us,” said Virgin Media Television commercial director David Cuff.
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Pearce Hire is providing site power and stage lighting for the Forestry Commission’s 2010 Live Music Tour, which kicked off on 11 June and runs until 18 July.

The lighting and audio specialist is trying to reduce the tour’s carbon footprint by halving the power consumption, using i-pix BB4 LED Washlights.

One consideration when designing for these shows, according to Pearce Hire project manager John Huson, is that the vast majority of the event takes place in daylight, only getting dark towards the very end.
“Using a high-output LED source not only provides the punch required for a daylight show, but also provides some ‘eye candy’ in the rig, and we’ve designed a truss layout to maximise this,” said Huson.

The 22-show tour features performances from a range of artistes, including Keane, Simply Red, JLS, The Saturdays and Blondie.

It is visiting forest locations such as Cannock Birches Forest in Stafford and Dalby Forest in Yorkshire.
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The London 2012 Games Open Weekend 2010, featuring sporting, arts and cultural events, has been finalised.
Following this morning’s story about Locog chair Sebastian Coe launching the programme, the Olympic Games organiser has realised a full line-up of events.

London Mayor Boris Johnson was also at the event and said:
“London 2012 is a grand celebration of sport, but it is also about much, much more. With Open Weekend you can channel that enthusiasm, harness that energy and unlock your creativity. So get out and about, explore and make it a real humdinger.”

Key events include:
Coracle and Castles – Wales; build a coracle – a small lightweight boat at Cilgerran Castle.
Sport Caerphilly’s Big Cheese Taster Sessions – Mid Glamorgan; Each taster sport session has a specific challenge attached.

Brewing Up – Bringing the Kettle to the Boil – Milton Keynes; part of IF: Milton Keynes International Festival 2010, get involved in finding out how many people it takes to play music to bring a giant carnival kettle to the boil. This project is part of the London 2012 Inspire programme.
Big Choir Day – Brighton; Unleash your inner singer and join the John Hancorn and the Brighton Festival Chorus to rehearse and perform in the historic Brighton Dome Concert Hall.

Intro to Stonemasonry – Souter, North East England; learn the craft and make your own stone sundial with the North England Civic Trust in Souter.
Sports on Wheels – Newcastle Upon Tyne; Wheelchair Basketball, Powerchair Football and Wheelchair Rugby taster challenges.
Sampad Arts Mela – Birmingham; learn a dance routine and perform it in one hour
Walsall Arboretum Relays – Walsall; take part in a 3k relay race through the park.
Jump London – Westminster, London; Take the Parkour / Freerunning challenge and learn to master your movement with Parkour UK.

Write Here, Write Now; Script Laboratory – Camden, London; write a play in an hour and improve a writer’s latest play at the Hampstead Theatre
Two2Go – Hackney, London; Celebrate the two year countdown to the 2012 Games and get active by trying a new sport or dance at this community festival on Hackney Marshes.
Run the Square and Hetherset’s Got Talent – fun run and talent contest in Hetherset, Norfolk.
Outdoor Festival of Chinese Culture – Cambridge – Chinese art and calligraphy challenge at the Fitzwilliam Museum.

Step Up Bradford – Join in the city’s dance extravaganza.
Sheffield TRY-athlon – Sheffield; learn circus skills, including juggling, tightrope walking and hoola hooping.
SURGE a festival of physical performance – Glasgow – street art, physical theatre and circus challenges abound as the streets come alive.

Human Race – Edinburgh; discover the latest research in sport bioinformatics and sports medicine, take part in experiments and try out cutting edge technology such as speckle computing, a bionic hand and robots. This project is part of the London 2012 Inspire programme.
Bicycle Ballet – Manchester; Make your bike dance! Learn bicycle stunts and perform tricks to music. 80 cyclists are sought to train with the professionals for this exciting performance. This project is part of the London 2012 Inspire programme.

Frank Webb Fun Day – Crewe; take part in a multi-sport competition and try new activities.
Cornwall 2,012 second activity challenge – across the county; Get active by going to your local participating leisure centre for a minimum of 2,012 seconds or 34 minutes.
Roman Baths challenge – Bath; build a Roman arch, measure the Great Bath using Roman measurements and match the Latin names of countries to our map of the Roman world.
Pride and Prejudice – County. Down: read Jane Austen’s Pride and Prejudice before enjoying a performance at Solitude Park, Banbridge.

‘Try it’ sports event – Belfast: young people invited to sample over 15 sports from fencing to volleyball at the Ozone complex.
SO Festival – Skegness: a colourful carnival of dance, visual art, street theatre, world class performances, music and more.
Discovering the Dale – Derbyshire: an invitation to contribute to an instant art exhibition inspired by the wildlife and landscapes of Lathkilldale to represent the landscape and wildlife of the area through art. Part of Discovering Places Launch Weekend.
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Surrey
£30,000

This beautiful dreamy venue Hampton Court Palace is looking for a fantastic Wedding and Events Manager!
The location is romantic, stepped in history and if you just love organising weddings and really do care about sugar coated almonds and whether they are blue or pink then this is for you!! It would suit someone who really oozes enthusiasm and gets genuinely excited about weddings and every part of making it someone’s perfect day!! If you are entrepreneurial with your own ideas and love being creative and suggested out of the box ideas to your clients then you would love this role!! The Venue does about £3/4 million a year in weddings so it is a high volume and you will be organising some of the UK’s most high profile events and weddings so need to be able to demonstrate that you can operate at this level and communicate to senior people.
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Senior Digital Project Manager
London£45,000 – £50,000

This is a new role that has become available at a corporate communications and design agency based in West London.

They are looking for a Senior Project Manager to join their growing digital team- this digital project manager will essentially be responsible for the end to end delivery of large build projects, having daily contact with the client (s) and ensuring all projects are delivered on time and to budget.

Essentially, you must have prior digital experience in a similar role, have strong client facing skills and have previous experience in an agency working with corporate communications and clients. You must be comfortable holding senior level meetings, have strong communication and negotiating skills
A process driven individual, you enjoy getting teams together and delivering to your clients a high level of work at all times!
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London
£60,000 + 50% Bonus

In this ever competitive sector it is essential that this company remains at the forefront of people’s minds, this can only be achieved with a continued high level digital strategy in both brand and direct response.
In short the role is assist the Marketing Director in the development and implementation of the marketing plan for the business’s online casino and bingo product.

You will also act as the lead on planning and allocation of a budget in excess of £20m and be jointly responsible for evaluating ROI and delivering results.
Another crucial job function will be to manage work with the Insight and Analytics team to access market trends that define strategy and ensure a competitive edge.

Finally you must be an expert in ensuring that digital strategy compliments offline activity – hence prior experience at a company that has an offline products / brands is a must.

ESSENTIAL experience required:
• Significant experience working with/developing a recognised online brand
• Extensive understanding and experience of digital acquisition techniques including affiliate programmes, SEO and Display / PPC advertising strategies
• Extensive understanding and experience of digital retention techniques including the use of CRM and viral campaigns
• Understanding and experience of social media marketing techniques
• Understanding and experience of mobile technology and its commercial application online
• Evidence of a strong customer focused background
• Ability to develop and build strong working relationships with internal and third party service providers
• Knowledge of the leisure/betting & gaming industry would be advantageous
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London
£25,000 pr yr

PR Trainee Account Executive £25000. Admin, research and adhoc projects this role is progressive and an excellent entry level role into PR.
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