Introduction to Event Management
The Role of the Event Manager; Event Management Overview; Festivals in Ireland;
Event Management Budgets
Budgets: Revenue & Expenses; Preparing a Budget; Good Planning and Budgeting; Budgets: From an idea to a budget; Budget Planning: Comprehensive list of requirements;
Event Management Planning
Managing event planning Schedules; Feasibility studies; Identifying event goals and listing objectives; Event organisational charts; Duty rosters; Record keeping mechanisms; Recruitment; Reviewing event contracts and agreements; Troubleshooting event co-ordination; Creation and presentation of proposals to clients;
Developing creative elements; Scheduling entertainment; Site planning and inspection; Analysis and management of the registration and admission process; Providing adequate event security; Planning event protocol requirements; Coordinating event speakers with additional entertainment for maximum effect; Identifying appropriate food and beverage menus; Event contingency planning.
Event Risk Management
Budgeting; Forecasting expenditure; Compiling and understanding event contracts; Managing Health and Safety; Event risk assessment; Copyright and trademark considerations; Event ethical practice;
Marketing the Event
The Mixes (marketing and promotions); The marketing plan; SWOT; Target market; Segmentation; Positioning and key messages; Competition; Strategy; Inbound Marketing; Outbound Marketing; Channels; Measurement;
Introduction to the principals of sponsorship; How sponsorship fits into the marketing strategy and practical engagement for the sponsor; Preparing your sponsorship property for sale; Identifying and researching prospects;
Getting your foot in the door; Top Tips for your sponsorship campaign; Guidelines for the proposal;
Corporate Event Management
Corporate events integration; Organising local and global corporate events; Corporate event types; Events as corporate motivators; Managing important corporate events; Developing corporate events; Organising corporate hospitality; Negotiating event investment returns; Managing event costs;
Festival and Outdoor Events
The event product; The event location; Cultural tourism; Festivals; Categories of festivals; Festivals in Ireland;
Charity Event Management
What is a charity event; The perception of charity organisations; The reality of charity organisations; The skills of a Charity Event Manager; Day to Day Job; Management of Volunteers; Types of charity events; The stages of charity events; Sponsorship; Marketing; Prize Solicitations; Supplier Management; Press and Publicity; Debrief;
Sports Event Management
Event Media Marketing and Management; Event Sponsorship; Managing Hospitality; Operating Strategy; Organising Staff; Admissions Management; Compliance and Protocol Procedures; Planning Awards Ceremonies.
Government, Civic and Political Events
Planning for major social and political events; Event sponsorship; Managing VIPs; Developing major political events;
Researching markets; Resourcing the exhibition; Effective marketing strategies; Key promotional planning; Audience communication;
Event Management Evaluation and Reporting
Why evaluate and measure; Evaluation: Feedback Control Systems; Feedback from attendees; Staff de-briefings; financial records; Measurement; Event Reports;
Green Event Management
Definition of Green Event Management; Guidelines for a greener event; Principles; Benefits; Schemes to adhere to; Types of green events; Green Venues;
Sponsorship; Internal PR functions; Corporate image; Press and broadcast media relations; Client relationships; Internal PR; Commissioning and briefing photographers; Supplying material to the press/Getting material onto TV and radio; Organising seminars, exhibitions and conferences; Audio/visual aids; Writing skills - press releases, writing feature articles for the press; In-house journals and newsletters; Crisis management; Corporate advertising; Brochures and printing;
Online Public Relations
The Social Media Landscape; The Internet as a Media; Online PR building blocks; Social Media and PR strategy; Online Influences on Present PR Practices;
Introduction to Social Media and Social Networking; How Social Media is transforming the way we do business; Facebook; Twitter; LinkedIn; YouTube; Instagram; Snapchat; Running a social media marketing campaign; Measuring the success of social media marketing;
Preparation and research; Speech content: Subject matter and objectives; Speech delivery and variety; Body language; Eye contact, etc.; Presentation aids e.g. visuals, etc.; Management of locations and audiences; Presentation structure.
The Public Relations Institute of Ireland
The Public Relations Institute of Ireland (PRII) is dedicated to promoting the professional practice of public relations in Ireland, and to serving the best interests of people working in the profession.
Fitzwilliam Institute Group, have been Course Directors for the PRII for the past twenty years. We have been major contributors to improvements to the syllabus, adding cutting edge modules as needed in the industry.
The Institute seeks:
- Wider recognition of the role of public relations in business
- Higher standards of professionalism
- Better qualifications for PR practitioners
- To be an effective forum for members to share common interests and experiences
There are currently over 1,000 members of the PRII. They comprise public relations and communication professionals drawn from consultancies, industry, government, semi-state, voluntary and business organisations. The depth and scope of our members' backgrounds and working briefs reflect a considerable broadening of the role and responsibilities of PR professionals from the traditional media relations base, and highlight its cross-functionality with a variety of disciplines including journalism, advertising, marketing, legal, financial, healthcare and commercial functions.
Members of the Institute subscribe to the Code of Lisbon, the Code of Athens and the PRII Code of Practice for Public Affairs and Lobbying. These codes seek to promote integrity and clear understanding in the implementation of public relations programmes and closely reflect the overall objectives of the PRII itself.
The Institute is affiliated to CERP - the European Public Relations Confederation - and is also a member of the Global Alliance for Public Relations and Communications Management. Global Alliance is a collaborative framework of national and international public relations associations dedicated to strengthening the public relations profession and its practitioners throughout the world
next start date: 5th March 2018 (Monday)
Duration: 10 weeks, 20 classes (2 evenings/week), Monday & Wednesday
Time: 6:30pm – 9pm
Venue: Buswells Hotel, 27 Molesworth St, Dublin 2 (Buswells is located in Dublin’s City Centre in the heart of the business district – next to the Dáil (Irish Parliament) and only a 5-minute stroll from St. Stephen's Green)
Course Fees: €1,395.
To secure your place on the course a deposit of 20% (€279) is required. The remainder of the course fee (€1,116) is due 30 days prior to the commencement of the course. All fees must be paid before the course begins. Please note, the full course fees are inclusive of all course materials and certification costs.
Enrolment intake is strictly limited on this course. Early application is advised. Places are allocated on a first come first served basis.
Fitzwilliam Institute closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by the Fitzwilliam Institute. Distance Learning courses are provided by Fitzwilliam Institute - BGLS Ltd.